In the United States, digital marketers are spending more than $60 billion per year on online ad spend campaigns. Our team of Orlando marketing agency experts know those are your precious marketing dollars at work, which is why we encourage all of our clients to ask those tough questions when they work with us and …
Your agency must be able to answer this online ad spend question Read More »
Choosing your media mix is one of the most important decisions you’ll make as a digital marketer, so there’s always a little extra pressure to balance your spend. Between ad campaigns, social platforms, and community marketing, your options are nearly endless. Make your media mix work for you, instead of becoming a slave to your …
4 ways you can improve your brand’s media mix like a pro Read More »
Millennials – in particular 30-something year olds with growing disposable income and mature media usage patterns – are one of the largest and most critical consumer subsets. Understanding how to attract them starts with understanding that millennials have a distinct media usage pattern that differs from their predecessors and will likely differ from the next …
How to create a media plan for 30-somethings year olds Read More »
One thing is clear. Millennial consumers’ media usage pattern leans heavily on social proof, user-reviews, and non-traditional marketing techniques when forming purchase opinions. Millennials don’t need some advertising executive to tell them what they like; which is why digital marketing firms such as our Orlando-based agency have had to find new ways to balance the …
How to design the perfect influencer endorsement video Read More »
Whether you’re an SEM specialist or simply overseeing your company’s digital advertising spend, you probably follow changes to Google’s AdWords the way day traders follow the stock market. Google’s notoriously shifting algorithms and the media usage pattern. Ad spend rules can seem like a barrier for the average small business owner, and a Byzantine maze of …
4 AdWords changes to alter how you think about PPC management Read More »
Over the past few weeks, we’ve shared a few posts on media buying and CPM campaigns and how to decode digital marketing jargon. In each post, we’ve mentioned that partnering with your local Orlando marketing agency can help you get better rates and ensure your ads are targeted in the right way when starting a …
Media buying agencies in the age of Madison Avenue kickbacks Read More »
One of the biggest mistakes small- and medium-sized business owners make is assuming they can take a purely DIY approach to their marketing efforts. Being a Jack of all trades is critical when thinking about big picture strategy and crafting a holistic business plan for your organization, but never when it comes at the risk …
Why you need a pro’s help for digital ad creation and placement Read More »
You don’t need to be clairvoyant to see the future. By harnessing your customer data and predictive analytics, you have all the tools you need right in front of you. The good news is, you don’t need to be a statistician or regression analyst to use predictive analytics either. With the help of your team, …
5 ways to see the future using predictive analytics Read More »
Go ahead, #AMA about impressions and social media analytics: we have the skinny on the ROI of your KPIs, and we’re not even newsjacking or clickbaiting your RSS feed to tell you about it. We know, we know, the social media jargon can get a little overwhelming (some might even say annoying). Instead of embracing …
Engagement, impressions, and social media analytics, oh my. Read More »
Understanding the difference between actual and potential Twitter impressions can seem confusing to those who don’t consider themselves media analytics experts, but don’t worry! It’s much more simple than you think, and very similar to understanding the difference between paid advertisements and public relations when assessing the value of your Orlando marketing agency. To help …
The REAL difference between potential vs. actual impressions Read More »
