With the data suggesting that there are more than 6 billion Google searches each day and that 91.5% of the total clicks go to websites listed on the first page of Google, it’s no surprise that the first page is a popular place to be. But how can you make sure your business appears there? There …
How to get your business on the first page of Google through SEO Read More »
Social media is a powerful, organic force that can make or break a brand – or even set the tone and personality of an organization. One of the most overlooked facets of social media management is its power to enhance your customer service strategy. According to Nielsen’s Social Media report, 67% of your audience uses social …
The art of integrating customer service into social media management Read More »
Just because cable and network broadcasting subscriptions are dropping, doesn’t mean people aren’t watching videos and rich media. In 2016, Google announced that more then 500 hours of video are uploaded to YouTube per minute. That’s right, we said per minute. Last year, that number was only 300 hours per minute. In other words, that’s …
Why video production matters more than ever for your business Read More »
Let’s get controversial. You’ve probably heard the saying, “no news is good news.” You’ve probably also heard the saying, “there’s no such thing as bad publicity.” But when your company is the target of bad press – such as fast-food behemoth Chipotle’s recent scandal, thanks to the “Chubby Chipotle” smear campaign running in the New …
Dear Chipotle: Clickbait isn’t always a bad thing Read More »
It’s definitely a challenging time to be working in healthcare.There are political pressures – and competing agendas – to expand or undo the insurance structure. Along with increases in billing, every insurance provider requires their own rules and paperwork, and regulations are constantly evolving regarding the best practices for discussing or sharing patient information. On the brighter side, there …
4 reasons why digital advertising matters in healthcare marketing Read More »
It would be oh so simple for a bank to forgo newer methods of communicating – such as social media. After all, to someone less familiar with social networks like Facebook and Twitter, these online channels all seem like places where people personally love to play, not conduct or discuss serious business. And financial institutions – especially …
Seven smart ways banks can utilize paid ad campaigns Read More »
As featured in an earlier blog post, millennials represent 92 million in the United States and are reaping the benefits of improved financial conditions after bouncing back from the recession hit. These young adults are ripe for new banking relationships and considering new bank products to suit their needs, such as checking and savings accounts. This …
How to develop a successful bank conversion marketing program Read More »
Whether making a last minute push to meet year-end numbers or simply subscribing to the reality of “use it or lose it,” most retailers pick up the pace when it comes to their Q3 and Q4 marketing methods. Wondering how to aim for and achieve the best possible results? Consider these seven proven ways to …
How to spend your Q3 and Q4 retail marketing dollars Read More »
Considering the prevalence (and incredible convenience) of online retail outlets such as Amazon, it’s no surprise that these channels are gaining popularity. In fact, a whopping 81% of shoppers research products online prior to completing a purchase, causing retailers with brick and mortar shops to grow increasingly creative – with even more compelling offers – in …
Betting on an impulse: Visual retail merchandising Read More »
In today’s fast-paced, technologically charged environment, it should come as no surprise that every company we interact with – whether digitally or in-person – is collecting information about us. The team at BIGEYE’s Florida marketing agency knows that the more apps we download, the more time we spend perusing websites, and consequently, the more frequently …
Why Customer Tracking Programs Using Data Mining Are A Win-Win Read More »
