Media & Analytics

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Why Should You Use Mobile Advertising? One Word: RESULTS

Recently, TechCrunch.com reported on a new generation that will grow up with only digital technology. These days are quickly approaching, and while many people are terrified of what it means for socialization skills and handwritten letters, the reality is that someday, people may never even need these tools. It’s easy to imagine an Armageddon that …

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Marketing Tools Our BIGEYE Teams Gives Thanks For

Happy Thanksgiving! In a world growing more complex on a daily basis, the team at BIGEYE gives thanks for a few marketing tools that help make our lives easier–and give us more time to spend the holidays with our families. Google Analytics: Google Analytics is an all-around excellent tool. It offers numerous ways to allow …

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Fall Flavors and Christmas Tastes How to Embrace Seasonal Marketing

Know The Importance of Embracing Seasonal Marketing

Each year as the crisp fall air starts to deepen into a winter chill, people across the country don their snow boots (or just boots for us Florida folks) and head out to Starbucks seeking the type of warmth that can only come from a seasonal Starbucks Christmas blend. The team at our Florida advertising …

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Why Sports Marketers Should Target Influencers For Their Brand

Nearly every professional sports team has at least a few die-hard fans, the types of fans who hold season tickets and will tell you that they haven’t missed a game in over two years.  These are the fans who are happy and relieved when their teams win, but become physically angry when their teams lose.  …

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In a Digital World Will the Role of a Real Estate Agent Become Obsolete

In a Digital World, Will a Real Estate Agent Become Obsolete?

With the rapid evolution of technology, jobs that used to require good old-fashioned human attention are now automatic, creating efficiency through high-tech, advanced computer programs. Conspiracy theorists speak of the “rise of the robots,” like something out of the 1990s trilogy The Matrix. Today, searching for a new home can be as simple as a …

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In A League Of Her Own Reaching The Female Sports Fan

How to Reach the Female Sports Fan In Your Market

In popular culture, it’s common to see television shows where a man sits around watching football, while his wife stands around complaining.  These images that are ingrained in our cultural behavior show men drinking beer and watching the big game, with the women in the corner, cleaning up the mess. Because of the often masculine …

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Keeping Tabs on the Competition

Keeping tabs on the competition’s ad sensibilities & success rates

The online advertising front has changed drastically in the past 5 years with new and developing platforms such as coupon deal sites, new blogs being born every day, e-commerce websites, Yelp, Google Adwords, etc. offering several advertising avenues. In this sea of the world wide web, it seems overwhelming to keep tabs on your competitors’ …

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SEO: Search engine optimization, aka how to be #1 online

SEO stands for Search Engine Optimization. In other words, this is how you get your name to the top of the list. Not just any list, but the list, the one people rely on for quality solutions to their everyday problems. Now, who doesn’t want that? With search engines such as Google driving as much …

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The 3.5 Million Question Why Superbowl Ads Are On the Money 1200x600 c default

The $3.5 Million Question: Why Superbowl Ads Are On the Money

Here’s a list of things that cost $3.5 million: Lunch with Warren Buffet A Resort-Style Home in Paradise Valley, Arizona Living to 100 Years Old Lena Dunham’s Book Deal One Thirty-Second Advertising Spot During the Superbowl When considering what else you can get for $3.5 million a Superbowl ad may not seem as alluring as …

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