Media & Analytics

conversion rate optimization

6 Tested Tips to Improve CRO by Reducing Abandoned Shopping Carts

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In an age of complex, multi-channel marketing, conversion rate optimization can offer quick ROI improvements without a large investment. Online sellers generally think of their shopping cart as the bottom of their sales funnel. The problem is, according to information gathered by BigCommerce, is that the funnel’s not only expensive — it’s also leaky. In the …

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Why Digital Marketers Should Prepare for the End of IE

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Microsoft withdraws support for Internet Explorer. Do you know which browser your customers are using and what that tells you? At about 25 years of age, or about an eon in internet years, Microsoft recently announced the upcoming retirement of Internet Explorer. While the news should not entirely surprise most internet users, especially since Microsoft rolled out …

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influencer marketing campaigns

10 Top Influencer Marketing Campaigns from a CPG Agency

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See and understand ten examples of great influencer marketing campaigns for a variety of CPG companies, from Diet Coke to underwear. According to Martech Advisor, almost 90 percent of CPG marketers include influencer marketing in their promotional campaigns. To gain some inspiration about successful campaigns for a variety of CPG products and brands, look at …

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Does Social Influencer Marketing Actually Work?

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By finding the right influencer, social influencer marketing can deliver authentic messaging, a targeted audience, and more profits to your business. Almost everybody has made at least one purchase because somebody they knew — or at least, knew of — introduced them to a product or service. Today’s social media influencer marketing just takes old-fashioned …

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Raise Your Instagram Strategy Game With Experiential Sets

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Adding experiential experiences to your content marketing strategy can help grow and engage your audience online and offline. Instagram, the popular photo and video site, will celebrate its 10th birthday in 2020. According to Sprout Social, just about a billion people use Instagram regularly, with about sixty percent of these users logging in at least once …

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hotel digital marketing

Adjusting Your Hotel Digital Marketing Strategy During COVID-19

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When it comes hotel digital marketing during COVID-19, here are some tips on rethinking messaging, audience targeting, and marketing platforms. Rosie Sparks of Skift may have had one of the best introductory takes for tourism digital marketing during the coronavirus outbreak. To paraphrase, she said that hospitality marketers will have to walk a fine line to develop …

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restaurant marketing

Restaurant Marketing and Customer Acquisition After Coronavirus

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Restaurants affected by COVID-19 are getting creative with their customer acquisition strategies. Read our restaurant marketing tips for inspiration. The restaurant industry has been singled out as one of the kinds of businesses most impacted by the coronavirus crisis. Government orders have closed dining rooms across the country. At the same time, many eateries have …

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Why the Best Time to Invest in OTT and Digital Media is Now

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Consumers are cutting cable but still watch favorite shows by streaming them. Invest in CTV and Local OTT Media to maximize your marketing investment.  Even some researchers who conducted a recent survey of cord-cutters expressed surprise at their study results. Cord cutting refers to people who have canceled their cable TV accounts but kept internet as a …

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How DTC Can Pivot Media Plans for the Rest of 2020

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DTC retailers have been affected by COVID-19. Pivoting your 2020 marketing plan using e-commerce, data, and direct sales platforms will help you recover. By the Middle of March, AdWeek published the sobering news that DTC stores had been among some of the first retailers to close because of the coronavirus crisis. At the same time, these companies’ …

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property digital media

How Post-COVID-19 Behavior Will Impact Property Digital Media

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Marketing apartment complexes using digital media will be very important for property managers to reach future tenants searching for rentals after COVID-19. One thing’s for sure. During the coronavirus crisis, property managers cannot enjoy business as usual. Even in early April, online searches for apartments and rental rates have dropped significantly. Still, the crisis has …

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