Media & Analytics

airline marketing

How Can Airlines Win Back the Public’s Trust After COVID-19?

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Airlines need to focus on gaining and maintaining the public’s trust in the wake of COVID-19. These marketing tactics can help airlines reach that goal. Even when compared to many other industries, the coronavirus crisis has hit airlines particularly hard. Airline research from Reuters shows that seat capacity for international flights has dropped to half when compared …

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Utilizing Geofencing to Improve Local Business Marketing

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Geofencing is crucial for local business marketing because it allows you to reach the people who are around you and interested in what you sell.  A geofence refers to a virtual boundary around a real-world area. It’s helpful for marketing a local business because it allows for hyperlocal targeting of people in a very specific location. Combined …

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The Tiger King’s Questionable SEO Tactics

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The Tiger King Joe Exotic used blackhat SEO tactics to take revenge on Carole Baskin. We break down why blackhat SEO doesn’t work, even for Joe Exotic. If you’re one of the millions of Americans with a Netflix subscription and nowhere to go because of the pandemic, there’s a good chance you’ve watched at least …

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Using Real-Time Marketing to Fill Your Apartment Complex

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By adroitly executing a real-time marketing strategy, property managers can decrease vacancies without breaking the marketing budget. The velocity of online communication has never been more accelerated. Today’s hilarious memes or social trends typically curdle into irrelevance or irritation within a few days. Today’s breaking news comes faster than ever — and is forgotten about almost as …

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Marketing AFTER the Coronavirus

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As the coronavirus continues to grip the world, companies must act now to ensure marketing campaigns are able to weather the crisis. The effects of COVID-19 on business and business marketing From the plummeting Dow Jones averages that are rocking Wall Street to the forced closures and loss of consumer activity that are devastating Main Street, businesses …

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Don’t Ignore Influencer Marketing for Your Pet Products

Leave a Comment / Influencer Marketing, Media & Analytics, Pet, Pet Food, Pet Health & Wellness, Pet Insurance, Pet Supplies / By

Don’t knock influencer marketing when building your strategy for pet products. This type of marketing amplifies word-of-mouth marketing through social media. Do you trust a random TV actor pitching a product? What about a celebrity pitch person — someone you’re familiar with? Would you trust this person more? How about a close personal friend whose opinions you …

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What Brands Can Do During the Coronavirus Pandemic

Leave a Comment / Digital Targeting Services, Marketing/Business, Media & Analytics, Over-The-Top(OTT) / By

Pivot your marketing strategy to handle coronavirus by producing digital content, airing television ads and OTT ads, and a communication strategy. Shift focus from events to digital On top of major events like NBA games and Coachella being cancelled or postponed indefinitely, conferences, expos, and trade shows have also been cancelled. According to a Demand …

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Agency Blog

How to Market Your Advertising Agency and Who to Target

Leave a Comment / Audience, Consumer Journey Mapping, Digital Targeting Services, Insights, Media & Analytics, Real Time Monitoring & Tracking / By

Advertising is all about making a product or service known and this service is usually accomplished by the individual himself or by a marketing agency. Having the passion and creative talent to build and manage an advertising agency is one thing, however to stay in business; you have to learn how to market your advertising …

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audience targeting

Four Audience Targeting Strategies for Your Product

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Audience targeting can help you identify who your ideal customers are and help you create relevant and resonant marketing messages. Few things are sadder than wasted potential — and that applies to both people and products. If you build a great product or service and can’t get it in front of the right audiences, your …

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