Shopify, one of the world’s fastest-growing e-commerce platforms, is growing at such a rapid rate that it’s projected to overtake eBay as the second-largest e-commerce platform in 2020, according to CNBC. While that kind of growth offers massive opportunity for Shopify retailers, it’s also quickly becoming a much more competitive space. Shopify now has more than 1 million merchants …
Influencer marketing continues to grow at an extraordinary rate. Yet the field is on the verge of an even greater transformation. Here’s why. Influencer marketing as a general concept stretches back to early 20th century consumer advertising, when athletes, actors and astronauts were turned into pitchmen extraordinaire. Yet influencer marketing in the modern sense has been around for little …
Is Influencer Marketing Finally Out of Its Infancy? Read More »
Apartment complex owners who want to cut their marketing budget while strategically targeting their advertising are turning to programmatic media buying. Programmatic Media Buying Explained Do you remember how difficult comparative shopping and informational research used to be before the Internet? If so, you certainly know the incredible value of software algorithms and data analysis. …
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Maternity marketing typically reaches out to the current mom, without putting much emphasis on the woman who’s expecting. But particularly for first-time moms, these women and their supportive family members must also make decisions about what’s best for their as-of-yet unborn children… what color to paint the nursery, which toys to purchase for the tot, …
How to Reach the Parents-to-be through Effective Maternity Marketing Read More »
Group dining bookings are an essential source of revenue for many restaurants. Here’s how to maximize group bookings through smart restaurant marketing. The restaurant game isn’t for the faint of heart. Roughly 60% of new restaurants fail in the first year, and 80% fail within five years. That’s the kind of math that will momentarily subdue even the …
Using Digital Marketing to Increase Group Dining Bookings Read More »
You already recognize the power of Instagram to reach out to renters, but are you making the most of your Instagram multifamily marketing efforts? In today’s marketing environment, the incredible potential of Instagram cannot be denied. In fact, according to the independent social media analytics company Hootsuite, 7.7 billion people (a full eighth of the total …
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Among the countless advantages that digital marketing has over traditional media marketing, geo-fencing ranks near the top. Briefly defined, geo-fencing establishes an invisible perimeter (or “fence”) that covers a particular geographic region, allowing digital marketers to specifically target the audience that lies within it. Countless industries and business sectors have benefited from geo-fencing, but its …
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To optimize the marketing analytics that drive your promotional efforts, pay close attention to these four key platforms. Although advertisers still debate the comparative value of traditional vs. digital media, there is no doubt that digital analytics reign supreme when it comes to tracking the effectiveness of specific marketing campaigns and their various components. While …
4 Multifamily Marketing Analytics Tools for Your Lease-Up Goals Read More »
Next gen TV, also known as ATSC 3.0, is redefining traditional broadcast TV by breathing new life into the aging medium. So now we answer the first question, what is ATSC 3.0? It’s the update that broadcast TV has been severely lacking. This new system will leverage current technologies to enhance picture, sound, framerate, and …
Next-Gen TV Trends and How They Can Impact Your Brand. Read More »
Don’t let your multi-family digital marketing strategy become stagnant, now is your chance to extend them beyond the walls of your complex. The multi-family industry has long used traditional advertising and marketing approaches to drive revenue through local TV, brochures, etc. Yet as the industry changes to adapt to larger societal changes, these legacy approaches …
Why Digital Marketing Drives Revenue in the Multi-Family Industry Read More »
