It’s imperative to place your brand in the proper locations to reach the right people, in the right place, at the right time through a media buying agency. What does selling real estate and using media to sell your brand have in common? It’s all about one thing: Location, location, location. You don’t have to work for a …
The Secret to Brand Placement? Location, Location, Location. Read More »
If your business isn’t devoting resources to in-app advertising, you should take note of the following number: 77% of brands have asked their media or mobile app marketing agency to make an investment in this category. And, frankly, we believe that number should be closer to 100%. If you’re not willing to explore making a similar — or even …
Mobile App Marketing Agency: A Game-Changer for Your Brand Read More »
Brands and influencers have long exercised great caution when dealing with anything falling into the categories of sex, politics, and religion. Yet times are quickly changing. This election season saw public figures such as Oprah and Taylor Swift engage in unprecedented political activity. Brands, too, were eager to join the electoral fray, often under the direction …
Politics Affect Sales According to Influencer Marketing Agencies Read More »
While Facebook and Google have long been the twin titans for any digital marketing agency, savvy marketers know that size and reach aren’t everything. In terms of selling products and services, a small — yet inspired and motivated — audience is often much more valuable than an audience that’s large but indifferent. When it comes to social …
Why Digital Marketing Agencies Encourage the Use of Pinterest Read More »
If you’re the owner of a small to mid-sized business in Florida, you’ve probably thought deeply about how to make your enterprise more profitable. In most cases, this can be accomplished one of three ways: You can improve or expand your product or service; you can develop more efficient business operations and processes or you …
Five Marketing Tactics to Drive More Profit for Your Business Read More »
If you own or work for an Orlando marketing agency — or you just love advertising — it’s the most wonderful time of the year. And we’re not talking about the holiday season. The 2018 Association of National Advertisers (ANA) Masters of Marketing conference recently wrapped up in Orlando — and there was plenty to discuss, both at the event …
Orlando Marketing Agency Learns from the Masters of Marketing Read More »
In a very short period of time, Amazon’s Alexa and Google Assistant have gone from tech novelty to an honorary member of the family for millions of people. With Alexa programming growing ever more refined and powerful, it seems as if there’s no end to what smart speakers can do around the house. And now …
Why New Alexa Programming Tricks Are a Treat For Users Read More »
If you’re a small to mid-sized business owner, you almost certainly don’t have enough time in the day to get everything finished to your satisfaction. Often, the day-to-day operational demands that come with running a business make it difficult to focus on the broader strategic picture — something that is essential for growth. In order …
If you’re a longstanding fan of TV’s “The Bachelor” or “The Bachelorette,” you’ve probably lost count of the hundreds of contestants who have contended for roses and eternal love (or at least a plausible television wedding) over the course of the last decade. Yet just because eliminated contestants may drop out of sight, doesn’t mean they drop out of the …
How Influence Became the Currency of Marketing & Why It Matters Read More »
Understanding and connecting with an audience on a deep level is the Holy Grail of sorts for most marketers. Businesses with real insight into who their customers are can understand what truly motivates them. Customers, on the other hand, feel better about businesses (and marketing in general) when they feel they are being addressed as …
How Gap Inc. Uses Attribution Modeling to Build Direct Connections Read More »
