Creative agency Bigeye’s podcast interviews Dallas Taylor of Twenty Thousand Hertz who reveals some of the stories behind the world’s most iconic sonic brands. IN CLEAR FOCUS this week: Dallas Taylor, Creative Director of Defacto Sound and host of the Twenty Thousand Hertz podcast, joins Bigeye to explore sonic branding. Hear how Dallas and his …
Kevin Keane of consumer neuroscience agency Brainsights explains how brands can de-bias marketing by evaluating nonconscious responses in qualitative research. IN CLEAR FOCUS: Kevin Keane, CEO of Brainsights, explains how his agency uses neuroscience to understand consumers’ responses to advertising at a nonconscious level. We learn how gaining insights directly from consumers’ brain activity can …
Eric Ortiz, EVP at Magical Brands, discusses the challenges of cannabis and CBD product marketing and the likelihood of marijuana being decriminalized in 2021. IN CLEAR FOCUS: Eric Ortiz, EVP at Magical Brands, shares how his marketing team navigates domestic regulations around cannabis, CBD, and hemp-based products on a state-by-state basis. Eric speaks candidly about …
Quantitative market research agency Bigeye’s podcast features Lana Novikova of Heartbeat, an AI-driven tool that decodes human emotions from textual data. IN CLEAR FOCUS: Emotions are central to human decision-making, but research has traditionally lacked the tools to accurately capture and assess them. Building on her experience as a quantitative researcher and studies in neuroscience, …
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Test How do you grow revenues over 400 percent in 3 years? Mason Dorner of Fattmerchant shares secrets of successful B2B digital marketing for financial services. IN CLEAR FOCUS: Bigeye discusses the growth of payment technology company Fattmerchant with the company’s VP of Marketing, Mason Dorner. Sharing some of the tactics that have made Fattmerchant a …
Startup marketing agency Bigeye’s podcast features five female entrepreneurs with flourishing businesses sharing their founding stories and business models. IN CLEAR FOCUS: Female entrepreneurship in the US has increased by over 30 percent since 2007. In this episode, five female entrepreneurs leading flourishing businesses share their founding stories. We hear from a direct-to-consumer pioneer who …
Direct to consumer marketing agency Bigeye discusses impactful DTC brand packaging with Brandon Frank, President of Pacific Packaging Components in Los Angeles. IN CLEAR FOCUS this week: As millions of views of “unboxing” videos on social media demonstrate, packaging is an important part of the customer experience. Industry expert Brandon Frank explains how evolving consumer …
Bigeye’s podcast discusses direct to consumer advertising and promotional tactics with Claire Knebl, Sr Director of Marketing at DTC multivitamin brand Ritual. IN CLEAR FOCUS this week: Direct-to-consumer multivitamin brand Ritual’s Senior Director of Marketing, Claire Knebl, discusses the evolution of the company. Claire explains how her previous role with Glossier has influenced the way …
Consumer insights company Bigeye explores research focused on minorities and under-represented groups with Dr. Marie-Claude Gervais, the co-founder of Versiti. IN CLEAR FOCUS this week: Bigeye discusses the results of a Market Research Society report with its author, Dr. Marie-Claude Gervais. Co-founder of Versiti in London, UK, Dr. Gervais conducts research with traditionally underrepresented groups …
Diversity, Equity, and Inclusion in Consumer Research Read More »
Full service marketing agency Bigeye’s podcast celebrates Orlando-based hydration brand Corkcicle’s first decade with guests Amanda Nelson and Morgan Jenkins. IN CLEAR FOCUS this week: Bigeye celebrates the first decade of Orlando-based consumer lifestyle and hydration brand Corkcicle. The podcast features Amanda Nelson, Corkcicle’s VP of Ecommerce, and Morgan Jenkins, Director of Content Marketing. We …
