Multi-Family

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The Benefits of Geo-Fencing for Apartment Marketing

Leave a Comment / Digital Targeting Services, Media & Analytics, Multi-Family, Real Estate / By

Among the countless advantages that digital marketing has over traditional media marketing, geo-fencing ranks near the top. Briefly defined, geo-fencing establishes an invisible perimeter (or “fence”) that covers a particular geographic region, allowing digital marketers to specifically target the audience that lies within it. Countless industries and business sectors have benefited from geo-fencing, but its …

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What Changing Seasons Mean for Apartment Complex Marketing

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If you want to win in the apartment marketing game, you need to be a “brand for all seasons”. Here’s what that designation means. Perhaps you’ve heard the old joke about auto mechanics telling new drivers that they need to add more “blinker fluid” or replace the “summer air” in their tires with “winter air?” If you …

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Apartment Branding: The Missing Piece of the Marketing Puzzle

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Most multifamily marketers know the importance of promoting the features of their communities, but fewer fully grasp the importance of apartment branding. Multifamily marketers tend to spend a lot of time highlighting their available vacancies, touting structural and functional details that range from vaulted ceilings and granite countertops to scenic views and smart appliances. While …

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4 Helpful Apartment Marketing Ideas for the Holidays

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Despite the typical seasonal slowdown, don’t let your apartment marketing endeavors take a vacation over the holiday season! While few renters would say no to a bigger and better apartment, absolutely nobody looks forward to moving day itself. And while changing residences in the heat of summer certainly isn’t fun, moving in the cold months …

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Meet Your New Property Manager – A Six-Inch Tall Know-It-All

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Amazon smart devices are in millions of homes and soon might be collecting rent. Here’s what brands need to know about real estate marketing strategy. Being a property manager is no easy job – you’re on call all the time and you interact with people in problematic and stressful situations. Wouldn’t it be nice if …

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4 Multifamily Marketing Analytics Tools for Your Lease-Up Goals

Leave a Comment / Media & Analytics, Media Analysis & Measurement, Multi-Family, Real Estate / By

To optimize the marketing analytics that drive your promotional efforts, pay close attention to these four key platforms. Although advertisers still debate the comparative value of traditional vs. digital media, there is no doubt that digital analytics reign supreme when it comes to tracking the effectiveness of specific marketing campaigns and their various components. While …

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Why Digital Marketing Drives Revenue in the Multi-Family Industry

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Don’t let your multi-family digital marketing strategy become stagnant, now is your chance to extend them beyond the walls of your complex. The multi-family industry has long used traditional advertising and marketing approaches to drive revenue through local TV, brochures, etc. Yet as the industry changes to adapt to larger societal changes, these legacy approaches …

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Want Effective Property Management Marketing? Mind your P’s & C’s

Leave a Comment / Influencer Marketing, Marketing/Business, Media & Analytics, Multi-Family, Real Estate / By

Didn’t grandma ever tell you to mind your own business? Now it’s time to shift focus to the P’s & C’s of property management social media marketing. Social media moves fast — so it’s critical to stay up to date with the most innovative new ideas. The recent Multifamily Social Media Summit gave property management professionals …

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Geofencing is here & will revolutionize multifamily marketing

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Update, November 2019: Geofencing for Real Estate Marketing: Three Techniques for 2019 and Beyond We hope you found our geofencing post informative. To help you put what you’ve learned into practice, let’s drill down to some specific geofencing techniques you can use to generate real estate leads. Build geofences around local banks and mortgage lenders. You’ve heard the …

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Why you need a multi-family marketing agency to transform your brand

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Over the past decade, 9 million households have entered the renters’ market, catapulting the property management business into a $73 billion dollar industry according to Forbes. The good news is that you don’t need a multi-billion dollar budget to get in on the action. A single-family or multi-family marketing agency can help small- and medium-sized …

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