You already recognize the power of Instagram to reach out to renters, but are you making the most of your Instagram multifamily marketing efforts? In today’s marketing environment, the incredible potential of Instagram cannot be denied. In fact, according to the independent social media analytics company Hootsuite, 7.7 billion people (a full eighth of the total …
5 Multifamily Marketing Strategies to Employ on Instagram Read More »
Among the countless advantages that digital marketing has over traditional media marketing, geo-fencing ranks near the top. Briefly defined, geo-fencing establishes an invisible perimeter (or “fence”) that covers a particular geographic region, allowing digital marketers to specifically target the audience that lies within it. Countless industries and business sectors have benefited from geo-fencing, but its …
The Benefits of Geo-Fencing for Apartment Marketing Read More »
If you want to win in the apartment marketing game, you need to be a “brand for all seasons”. Here’s what that designation means. Perhaps you’ve heard the old joke about auto mechanics telling new drivers that they need to add more “blinker fluid” or replace the “summer air” in their tires with “winter air?” If you …
What Changing Seasons Mean for Apartment Complex Marketing Read More »
Most multifamily marketers know the importance of promoting the features of their communities, but fewer fully grasp the importance of apartment branding. Multifamily marketers tend to spend a lot of time highlighting their available vacancies, touting structural and functional details that range from vaulted ceilings and granite countertops to scenic views and smart appliances. While …
Apartment Branding: The Missing Piece of the Marketing Puzzle Read More »
Despite the typical seasonal slowdown, don’t let your apartment marketing endeavors take a vacation over the holiday season! While few renters would say no to a bigger and better apartment, absolutely nobody looks forward to moving day itself. And while changing residences in the heat of summer certainly isn’t fun, moving in the cold months …
4 Helpful Apartment Marketing Ideas for the Holidays Read More »
Amazon smart devices are in millions of homes and soon might be collecting rent. Here’s what brands need to know about real estate marketing strategy. Being a property manager is no easy job – you’re on call all the time and you interact with people in problematic and stressful situations. Wouldn’t it be nice if …
Meet Your New Property Manager – A Six-Inch Tall Know-It-All Read More »
To optimize the marketing analytics that drive your promotional efforts, pay close attention to these four key platforms. Although advertisers still debate the comparative value of traditional vs. digital media, there is no doubt that digital analytics reign supreme when it comes to tracking the effectiveness of specific marketing campaigns and their various components. While …
4 Multifamily Marketing Analytics Tools for Your Lease-Up Goals Read More »
Don’t let your multi-family digital marketing strategy become stagnant, now is your chance to extend them beyond the walls of your complex. The multi-family industry has long used traditional advertising and marketing approaches to drive revenue through local TV, brochures, etc. Yet as the industry changes to adapt to larger societal changes, these legacy approaches …
Why Digital Marketing Drives Revenue in the Multi-Family Industry Read More »
Didn’t grandma ever tell you to mind your own business? Now it’s time to shift focus to the P’s & C’s of property management social media marketing. Social media moves fast — so it’s critical to stay up to date with the most innovative new ideas. The recent Multifamily Social Media Summit gave property management professionals …
Want Effective Property Management Marketing? Mind your P’s & C’s Read More »
A senior living marketing agency can assist you in the battle of understanding your audience to enhance one of the largest assets of your marketing plan. The Baby Boomers created the counterculture — and our modern conception of youth culture along with it. One of the generation’s biggest bands, The Who, memorably sang the line “I hope I …
Senior Living Communities Connect with Baby Boomers Through Digital Read More »
