We can appreciate that some tourism marketers are hesitant to fully embrace augmented reality. It has the power to change the industry as we know it. And while we don’t buy into the most seemingly farfetched fears that we might end up in a Matrix-like world in which humans experience their world from behind a …
Augmented reality check: How AR will change the tourism industry Read More »
The need for strategic, multi-channel marketing has never been more apparent than in the tourism and hospitality industries. Consider these two facts: Two-thirds of both offline and online purchases begin on a mobile device. That is to say that the initial research or product discovery occurs on consumers’ smartphones or tablets. 61% of purchases that …
Multi-channel marketing meets tourism & hospitality Read More »
Having an amazing destination or an amazing hotel isn’t enough to keep today’s jet set consumers coming back to your property for their annual vacation anymore. There are simply too many other enticing options vying for their attention and disposable income. But as US unemployment rates drop to the lowest they’ve been in close to …
4 marketing secrets to increase customer engagement in hospitality Read More »
Despite finding it’s way into the presidential debate, onto national news, investigative reporting, and into our workplaces (come on, when’s the last time you went to a marketing conference without a Twitter hashtag?), Twitter sometimes gets a bad wrap. Twitter may not be the most lucrative social media platform in terms of the company’s own …
5 reasons why Twitter is NOT obsolete for tourism marketing Read More »
Retargeting has been described as “turning window shoppers into buyers,” something that every business craves. But this actually isn’t the best analogy – perhaps more of an overeager sales clerk who helps you in the store, then accompanies you to several other stores, all the while telling you what you’re missing out on. You may call …
Retargeting (or remarketing) is creepy, but it sure works Read More »
Social media, travel, and review sites can be a great testament to your business’s credibility, customer service, amenities, and experiences. The problem is, most people only write reviews when they’ve had a shockingly horrific experience, or were completely blown away by something. But how do you encourage the masses of happy, satisfied customers in between …
Restaurant marketing strategies to encourage real reviews Read More »
For resort marketers, community management can present challenges unique to the industry. A high-end resort has different needs than, say, a massive chain of budget hotels, and as such it’s important to understand the “lay of the land” to reach the correct audience. While there is no one right way to accomplish this feat, the …
Resort Marketing & Community Management: The ins and outs Read More »
From the time we’re young, many of us can remember traveling to a resort with the family. Some of us went only as far as Disney, others went to the beaches of North Carolina or California, and some even traveled abroad, either on cruise ships or possibly the ever-popular overseas trip to Europe. For many, …
The Power of the Return Customer in Resort Marketing Read More »
Marketing plan development is the most important step in executing a solid hospital marketing initiative. After receiving business objectives, the marketing team should create a plan to address the objectives. If the business objective is to increase market share by 2%, the marketing plan would include budget, initial measurement, research, campaign strategy, measureable campaign performance …
How to Create an Effective Hospital Marketing Plan Read More »
In the hospitality business, it’s sometimes necessary to slash budgets, and unfortunately, sometimes the people who suffer that the most are the people in the marketing department. Hotel and resort managers may be hesitant to invest money in projects unless they can see a clear return on investment, which is sometimes not easy to prove …
Resort Marketing Tips That Turn Small Budgets Into Big Results Read More »
