Uncategorized Archives

Logo Designers in 2021: Make Logos Flat But Not Forgettable

Leave a Comment / Branding, Creative & Production, Direct-To-Consumer, Insights, Marketing/Business, Uncategorized / By bigeyeuser

To engage the notoriously short attention span of internet users, even older brands have recently introduced modern, streamlined versions of earlier logos. Flat logo design refers to the popular trend of using two-dimensional, two-color branding images that don’t contain realistic images, shading, and other enhancements. They’re meant to appeal to contemporary consumers and easily transfer …

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6 Tested Tips to Improve CRO by Reducing Abandoned Shopping Carts

Leave a Comment / Conversion Optimization, Insights, Media & Analytics, Uncategorized / By bigeyeuser

In an age of complex, multi-channel marketing, conversion rate optimization can offer quick ROI improvements without a large investment. Online sellers generally think of their shopping cart as the bottom of their sales funnel. The problem is, according to information gathered by BigCommerce, is that the funnel’s not only expensive — it’s also leaky. In the …

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4 Great Holiday Retail Marketing Campaigns and Why They Work

Leave a Comment / Marketing/Business, Retail, Uncategorized / By bigeyeuser

Holiday shoppers research purchases and respond to retail advertising promotions. See four classic holiday retail marketing campaigns. With the scent of pumpkin spice in the air, ’tis the season for holiday advertising. Of course, businesses have plenty of good reasons to ramp up retail marketing during the holiday season. According to WordStream, 80 percent of …

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How to Put Aside the iPhone and Hire a Video Production Company

Leave a Comment / Creative & Production, Uncategorized, Video Production / By bigeyeuser

Advantages of hiring a video production company over DIY iPhone marketing videos include effectiveness, creative input, and even cost and time savings. The IPR College of Creative Arts recognized that plenty of videographers produce relatively high-quality films with nothing more than their iPhone camera. Still, they pointed out that just a few issues of using a …

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Everything You Need to Know About Living in Austin, Texas

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Market Intelligence, Multi-Family, Qualitative Research, Quantitative Research, Real Estate, Uncategorized / By bigeyeuser

Learn everything you wanted to know about what makes Austin, Texas weird from the people that call it home. Download our Austin, TX research report to review all of the details. Introduction The capital city of Texas, Austin is the 11th-most populous city in the United States and the seat of Travis County. Located nearly …

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Using Biometric Research to Measure Customer Reactions

Leave a Comment / Audience, Qualitative Research, Quantitative Research, Uncategorized / By bigeyeuser

Biometric research can help measure and evoke responses from customers. See how a market research company helps you understand customers with biometrics. Biometrics refers to measurements and calculations of human features and behaviors. Most people still associate commercial biometrics with security, like thumbprint and facial recognition readers. Yet marketers already use this technology not only to measure …

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Why Market Research Online Communities Make Sense

Leave a Comment / Audience, Qualitative Research, Uncategorized / By bigeyeuser

For qualitative research companies, market research online communities provide an efficient, flexible, and robust tool for generating consumer insights. These days, people connect online with each other and with the companies that they patronize. That’s one reason why a qualitative marketing research agency may suggest using online communities to gain a deep understanding of customers. …

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Bigeye Furthers Relationships with Property Management and Development Professionals with AAGO Membership

Leave a Comment / Uncategorized / By bigeyeuser

ORLANDO, FL (December 19th, 2019) – Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency joins the Apartment Association of Greater Orlando to further solidify its position as a nationwide partner for property management and development leaders. With a focus on building relationships and understanding the needs, goals, and expectations of a full-stack marketing agency, Bigeye …

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Audience Research and Strategy Expert Adrian Tennant Joins Bigeye as VP, Insights

Leave a Comment / Insights, Uncategorized / By bigeyeuser

ORLANDO, FL (October 18, 2019) – Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency, has added industry veteran Adrian Tennant to its executive team as Vice President, Insights. Before joining Bigeye, Tennant served as Vice President / Director of Digital Strategy for marketing agency 22squared, and as Chief Experience Officer / Director of Research at …

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Bigeye Enhances Property Marketing Expertise with Hiring of Industry Specialist Matt Cummings

Leave a Comment / Uncategorized / By bigeyeuser

ORLANDO, FL (October 8th, 2019) – Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency, has hired property management marketing professional Matt Cummings to further solidify its position as a nationwide leader in the property development space. An industry specialist, Cummings has a wide range of experience that includes marketing responsibilities for off-campus student living, self-managed …

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