You’re social media savvy, right? Sure, you may love to post your thoughts about the big game to Twitter, or tweet out about events and interesting articles. But if you’re trying to grow your business and aren’t seeing the anticipated results, then maybe it’s time to try a Twitter marketing strategy that includes a lead-generation campaign.
Twitter has a number of built-in ways to help you generate leads, plus, with a bit of creativity you can also create your own. Follow these guidelines from our Orlando ad agency, and watch as your business grows through your Twitter-based outreach strategy.
Try a Promoted Post
One of the easiest ways to generate awareness about your business and services is through a Twitter promoted post. You can set up your promoted post based on users’interests and locations, meaning if you only want to target female college students in the Orlando area, you’re in luck! You can also target users based on the types of people and brands they follow. For example, if you’re in the high-end fashion business, you can target people who follow iconic fashion brands like Vogue and Vanity Fair. Twitter’s Lead Generation Cards can shorten your conversion path and make it easy to collect potential customers’email addresses.
Or, Go Organic
If you don’t have the money to invest in Twitter ads, then you’re going to need to do a little bit more planning to focus on getting leads organically. Luckily, with a little bit of social media listening and some influencer outreach, you can make some major traction just by interacting with the right accounts.
First of all, you’ll need to follow the right people. If you don’t know who the influencers in your space are, go on to Google and do some searches to find out who’s talking about your brand or related brands. Also, on Twitter, search hashtags related to your brand and area of expertise. Spend a little time digging around to see who is connected to whom, and how they interact with one another.
Once you’ve identified these key players in your scene, do some influencer outreach. Tweet out at them, interact with them, and try to develop those online connections that can result in true relationships. While you can’t force someone to retweet you to their hundred thousand followers, you can be funny, uplifting and engaging and hope your followers and influencers play along. And, in doing this, remember that no more than 10% of your business’s tweets should be outright self-promotion.
In using an organic Twitter outreach strategy, it’s important to remember that, especially for people with big followings, Twitter outreach alone won’t be enough to establish the relationships that will help you get your foot in the door. Instead, try tracking down your influencers through LinkedIn or through their blogs to help continue the relationship in a professional manner.
Remember that there’s no one way to use Twitter that’s going to work for every brand, so it’s up to you to learn how to best interact with your followers. Learn about the value you can provide for them, and then take it to the next level by connecting with them on a fundamental level, bonding over they things they’re already talking about on Twitter.
And, if you’re tried all this and still aren’t seeing the results you want, the social media strategists at our Orlando marketing agency can help you create a Twitter marketing strategy and outreach plan that gives you the most bang for your buck. Contact us today to get the conversation started!