As marketers, the team at our Florida advertising agency is well aware that younger generations aren’t consuming media in the way that we did growing up. Many young adults don’t even own televisions – they can get their media from a variety of sources such as Hulu, Netflix and YouTube .
This also has added side effects. While Hulu runs commercials, Netflix and (most of the time) YouTube do not. That means this younger generation has the capability to opt out of watching advertising through commercials.
When targeting young people, marketers have even more of a challenge in trying to engage young people. In the television days, no one ever questioned whether a household was actively engaged while watching a commercial – but, since digital content is so easy to track, engagement becomes key.
Below are a few tips to help get more shares with your own digital video content.
1. Seed Your Video: Did you read our video about the importance of seeding branded content? If not, then we certainly recommend that as a starting point. The article discusses the importance of investing some of your budget into making sure your video gets optimal placement on the types of websites that attract your audience.
2. Tell a Story: Storytelling is a far more effective tool than the corporate speak we’re all used to. Leave the formal, data driven content to a boardroom; in order to connect with today’s busy, tech-savvy consumer, it’s important to relate through storytelling techniques. Most stories take the listener on a journey, so think about your journey as you create a script for your digital video content.
3. Promote! I’m often surprised by people who think that simply uploading a video to YouTube is enough to get people interested in their content. But, if you want to get more shares and likes for your video, you must also think like a PR professional. This may involve reaching out to trusted contacts, influential bloggers, and friends with popular Twitter accounts to help spread your content.
4. Listen to the Conversation: Where are people talking about things that are relevant to your brand, and to your video content in general? Make sure you have an active presence at these hubs. Tweeting at people who mention your brand or share an interest in your brand’s field will help facilitate engagement in the long run, but can also be a short-term way to help promote your content.
5. Post at Peak Times: Brands and businesses can use social media monitoring analytic tools to help determine when their audiences are most active, most engaged and most interested. Use this knowledge to help push your video during peak times. Also, remember to push it quickly and repeatedly across social networks…. in almost every case, the most important timeframe of a video’s life cycle is the first 48 hours. In this age, we operate in real-time, so anything that’s shared later will have less impact, and will ultimately be less relevant.
If you need help with creating video content to market to the masses, contact the team at our Orlando video production company. We’re equipped with the skills and the resources to help seed your content and get it shared!