Cats and kids have long ruled the online viral video scene, with images of dancing babies and cats doing, well, pretty much anything, flooding our inboxes daily. Just how much do people love videos? A recent ComScore study revealed that 181 million U.S. Internet users watched nearly 37 billion online content videos in April of 2012. That’s a lot of cats playing the piano—and marketers can’t ignore those types of numbers.
People Are Visual
Of course there’s more to online videos than felines, and as a marketer, using video in a campaign feeds our instant gratification, I’m-too-lazy-and-or-busy-to-read lifestyles. Most people are visual and would rather watch and listen to a brand’s story by clicking play than by plodding through paragraph after paragraph of black-and-white text. So, consumers not only will watch your video, but they are probably seeking it out. Everyone loves a good how-to video, and these can serve as extensions of product videos and commercials. Short videos are easy for an audience to digest, and they ramp up click-throughs and open rates for email marketing campaigns.
Videos Bring Brands To Life
In a world where consumers can shop in their underwear from the comfort of their home, videos can do more to not only tell the story of a brand, but to promote a sense of closeness to that brand, bringing its products and the people behind them to life, and recreating the experience of shopping at the store. Who doesn’t want to know what it’s like to work at their favorite brands? Videos can provide that behind-the-scenes element that draws consumers in and makes them feel like the brand is a part of them and they’re a part of the brand. Consumers can see products at work or clothes in motion, making them more likely to purchase. Choose BIGEYE to assist in your Orlando video production, helping you create videos to integrate into your marketing campaigns to see results.
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Search Engines Love Videos
When an Internet user types a query into a Google or other search engine’s bar, a study shows they are 41 percent more likely to click on a video result than a plain text article of blog post. Statistics like this one make videos a must in marketing campaigns. In ranking video content, Google puts the same emphasis and uses the same algorithm as text content.
Videos Are Fun
Our agency can take your product and your brand to a new level with Orlando video production, helping you create videos that will enhance your marketing campaigns. Adding professional-grade videos to your arsenal will boost credibility and trust from existing and potential customers. Unlike most of the tasks you probably perform throughout the course of a work day, making marketing videos is a chance to let loose, have fun and be creative.
How have you used videos in your marketing campaigns? What type of results have you seen?