For a company taking its first shot at creating video content, it can be overwhelming to walk into a meeting room for the first time to create a digital video strategy. Often, new content creators are unfamiliar with the actual costs and types of teams needed to help successfully create and distribute digital video content.
It’s important to remember that your team is not alone in wanting to create content; you are competing with thousands of other brands and individuals who are each vying for a piece of your audience’s time. This audience attention is a limited resource… until there are magically more hours in the day, the amount of time people have to consume content is not going to change anytime soon.
Below are a few tips from our Orlando video production agency to help ease you through the process of creating your first branded video for optimum resource allocation and sharability.
Have a Good Idea: This seems like a no-brainer, but you might be surprised at the number of people who want to create content just for the sake of creating content. It is essential to remember that bad content reflects poorly on your brand, and is unlikely to be shared organically. Brainstorm an idea that’s on-brand, and targets your audience. (If you don’t have a good idea, fear not! Our Florida marketing agency is brimming with agency experts who have the knowledge and understanding to help you create a digital video concept that captures your brand.
Assign a Project Manager/ Producer: This is a crucial step in creating a successful video. The project manager should be the person in control of the actual production process. This person should have the responsibility of overseeing the budget, and may assign people to schedule shoots and secure essential film equipment. This person may also step in as a producer, who can give feedback to the production team. The project manager will ultimately also be responsible for formulating a distribution strategy.
For more ideas about how to amplify the reach of your digital video content, contact the team at our Florida advertising agency to talk about making the most out of your project, no matter what your budget.
Create a Budget: In my experience, a company can create a piece of digital content at almost any budget. I’ve seen successful videos shot at production values of less than $200, and I’ve seen hundreds of thousands of dollars thrown away on campaigns that didn’t quite hit the mark. More money can buy you better tools, but they can’t make a bad idea good. In fact, some studies suggest that production values have absolutely no bearing on a viewer’s perception of a digital video. I recommend that a brand settle on a budget after coming up with the idea, as it will help to determine what’s realistically feasible. If your concept involves flying in an elephant from Nigeria, but you’re working with a small budget, it’s worth it to see if the same effect can be achieved using a green screen or editing device.
Formulate a Distribution Strategy: Will your strategy involve sponsored placements on sites like Twitter and Facebook? Or are you depending on shares alone, targeting influencers and popular bloggers within your network? No matter what your strategy, the most important part is to have a strategy in place for when you’re ready to put your video out into the world.