Insights

A retail media strategy for 2027 in eight steps, with Bigeye shopper research and current data on Amazon, Walmart, Instacart and measurement.

A CPG marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, retail media, creators and AI search.

A food and beverage marketing strategy for 2027 in eight steps, with Bigeye shopper research and current data on private label, GLP-1 and retail media.

Brand architecture guide comparing masterbrand, endorsed, and house of brands to cut wasted spend and sharpen buyer choice.

Pet influencer marketing works when brands buy intent, not reach. Small vet, training and breed creators plus reusable UGC are what drive sales.

Month three is the real test for pet subscription retention: early shipments cause churn - fix cadence and dose education, not discounts.