It’s a new year, and people around the country are working hard to keep their resolutions. Be it trying to smile more, have more fun or save money for that big vacation, resolutions are typically admirable goals that, if reached, can grant more positivity and joy to a person’s life.
At our advertising agency, we think one of the most awesome things about living in a world of smartphones and digital technology is that there are tons of apps to help us reach our goals. These are apps that help us manage our budgets, our fitness goals and our work-life balance.
The great thing about the digital economy is that marketers are able to use app development to find creative ways to tap into these tools to help integrate digital products with their marketing strategies. When brands pick up on a need for their audiences, they can effectively develop apps to help provide a service while also marketing their own brand.
Take, for instance, Mint, which is a great tool for helping budget and save. Because it is able to provide a useful service to users, it can also strengthen its brand by partnering with major banks to help provide recommendations and advertising. Anyone resolving to save money in 2014 can use Mint to help plan for the future, and can also get tips on personalized banking options and experiences.
Those who’ve resolved to lose weight this year can use help from a number of apps, but none is as highly regarded as the Nike Fuel Band app and it’s partner device. Nike, a company once known only for its shoes, spent significant time and money on research and development to become a lifestyle brand. In doing so, it created a device that acts as a pedometer that syncs with a smart phone app, allowing people to easily monitor their progress and share with friends. This innovative technology goes far beyond what a shoe company has to offer, but at the end of the day, more people working out also equals more shoes sold by Nike. Plus, that doesn’t include the massive amounts of data Nike is capturing about its users. This is why Nike will remain a leader in the athletics and fitness space for a long time.
Finally, there are numerous apps that help people with education. For instance, language companies like Rosetta Stone compliment their foreign language programs with immersive apps. In doing so, they not only provide a service to their users, but are also accessible to beginners who might be interested in partaking in the full program at a later date, but for the moment simply need to learn where to find the bathroom.
Take a tip from our brand marketing agency: Marketers should look to this these inspirational ideas for app utility to figure out what kinds of apps might help their users and their audiences. Doing so not only acts as great marketing, but also helps provide a service to users. In turn, those new products can help the brand grow into something bigger than itself.
In search of a little more expert advice to strategize app development for your brand? Contact us today to schedule a consultation!
