Author name: bigeyeuser

Why your brand should consider developing an app

Why Your Brand Should Consider Using App Development

It’s a new year, and people around the country are working hard to keep their resolutions. Be it trying to smile more, have more fun or save money for that big vacation, resolutions are typically admirable goals that, if reached, can grant more positivity and joy to a person’s life. At our advertising agency, we …

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How Website Optimization Can Help Grow Your Business

How Website Optimization Can Help Grow Your Business

Remember the first days of the Internet, when it felt as though every single person had a Geocities page, full flashing graphics and crazy clip art-inspired interfaces? This was in an era when search engine technology was miniscule, which most of us now rely upon. In this day and age, there are many more options …

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Six Ways You Should Revamp Your Personal Brand in 2014

Here at BIGEYE’s Florida ad agency, we spend a lot of time working with brands to help them define their voice and vision. We strategize every day, with the goal of implementing ideas and technologies that help connect brands with their audiences. But as the year begins, we think it’s important to remind our readers …

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Why Should You Use Mobile Advertising? One Word: RESULTS

Recently, TechCrunch.com reported on a new generation that will grow up with only digital technology. These days are quickly approaching, and while many people are terrified of what it means for socialization skills and handwritten letters, the reality is that someday, people may never even need these tools. It’s easy to imagine an Armageddon that …

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The Top Three Secrets to Succeeding at Social Media

Business owners often don’t understand the importance of social media. Yes, when teenagers are posting selfies on their Facebook pages, it’s easy to think that Facebook is for “the kids.” But here’s a reality check: More than a billion people are on Facebook and, unlike TV advertising, businesses can target them based on very specific …

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How You Can Better Understand the Customer Journey

I’m always baffled when I learn about marketers who don’t have a full understanding of their customers’ behaviors. To me, the customer’s journey is the first place marketers should turn when trying to analyze ways they can improve their business. From a theoretical perspective, understanding the journey helps the marketer understand the business itself. Oftentimes, …

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Do You Know How the best way to Advertise on Twitter?

Fresh on the heels of an IPO, there’s plenty of speculation about the future value of Twitter and how it will sustain revenue over the next few years. Certainly, it’s been proven that Twitter is around to stay, with a sizable base of users who constantly check their feeds for more content. Plus, there’s significant …

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BIGEYE Hires Former Ad Agency President to Senior Director of Marketing Strategic Planning

BIGEYE Hires Former Agency President as Senior Director

ORLANDO, FLORIDA – December 3, 2013 – BIGEYE  announced this afternoon the appointment of 20-year marketing veteran Wágner dos Santos, formerly with Evok Advertising and Beloved, to the position of Senior Director of Marketing & Strategic Planning.[quote]Wágner dos Santos is the seventh new hire for the agency in 2013 as BIGEYE looks to strengthen its …

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Back to Black – The 7 Best Black Friday Practices for Marketers

The Seven Best Black Friday Marketing Practices You Should Know

Black Friday is the biggest sales day of the year with a record $59 billion spent in 2012. Retail stores are seeing more and more people, lined up earlier and shopping later than ever. There’s just something about a nice Thanksgiving dinner that makes people comfortable spending cash on their loved ones (and themselves!) the …

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