Once upon a time, marketing and customer service were completely separate entities. Particularly in areas where there was slight competition, bad customer service didn’t matter because people had only limited options; for the most part, entities such as the post office and DMV still function like this. However, as the world has become more global, …
The Relationship Between a Customer Service Strategy and Marketing Read More »
For marketers who are aimed at creating brand preference in moms, it is useful to take a look at the brand itself. You want to attract the right types of moms for the brand, as attracting the wrong type can lead to dilution of brand value. Look at what your brand has to offer the …
3 Questions to Ask When Creating Brand Preference in Moms Read More »
7 Ways to Get Lucky on St. Patrick’s Day By Rhett Withey Posted on March 13, 2014 1. Start the morning strong with Irish coffee To prepare for the day or recover from the night, this is one way to wake up refreshed. Too much consumption may result in one believing in leprechauns. 1.5 oz …
7 Ways to Get Lucky on St. Patrick’s Day INFOGRAPHIC Read More »
It’s been said that limitations are the key to creativity. If you have millions of dollars to throw around with marketing, chances are, you’re going to end up spending a fair bit of it on things that don’t actually work…that’s precisely why small marketing budgets can be a blessing in disguise. If you’re working at …
Top seven Tips to Stretch a Small Marketing Budget Read More »
When most people log into Facebook, it’s not usually because they’re thinking about how to improve the strength of their personal brand. However, if you ask the best marketers at our Orlando marketing agency, they’ll tell you that they’ve learned how to carefully curate a personal social media strategy to reflect who they are. It’s …
How to Develop a Social Media Strategy for Your Personal Brand Read More »
Whenever I discuss video production with small and medium brands, I often hear a lot of reasons why it’s not a great idea. “It’s too expensive,” clients tell me. Or, I’ll hear, “What happens if it doesn’t go viral?” Well, more often than not, video can be a great idea for your brand, and with …
Why Digital Video is Such a Good Idea for Your Brand Read More »
What do you think of when I say “optimization?” I’m willing to bet most of you think in terms of search engine optimization, the art of getting your website and web content into the highest placement on related search engine searches. That tricky thing called SEO is as much of an art as it is …
A Few Simple Steps for Effective Content Optimization Read More »
As the saying goes, you learn something new every day. That’s especially true in marketing, where sometimes even the smallest steps can lead to the largest payoff. The items below are simple marketing tidbits we’ve learned after endless trial and error, and that we’re passing along to you because we think you can benefit from our …
Simple Marketing Tips and Tidbits You Need To Know Read More »
ORLANDO, FLORIDA – February 24, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, Florida, was honored with seven American Advertising Awards, formerly the ADDY® Awards, at the recent American Advertising Federation-Orlando American Advertising Awards Gala held at The Ballroom at Church Street in downtown Orlando on Saturday, February 22, 2014. BIGEYE’s public …
The American Advertising Awards of February 2014! Read More »
It hits all of us at some point – the latent feeling that we’re missing something, lacking inspiration in the work that we’re doing. Maybe it’s because we spent all night up with our sick children, or it might be because we’re burned out on the day-to-day minutia of running a successful business. Even though …
Three Personal Branding Tips To Inspire Your Branding Read More »
