Author name: bigeyeuser

When Networking is Not Working New Strategies for Building Connections1

New Networking Strategies for Building Connections

Nearly every day, on websites as varied as LinkedIn and Psychology Today, I see emphasis on the importance of building your networking strategies in order to further career and business opportunities.  There is a significant level of truth in the old adage that: It’s not what you know, it’s who you know.  People I’ve known …

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Is Your Marketing Campaign Mom Friendly

Is Your Marketing Campaign Mom-Friendly? Learn Why It Should Be

Over the past two decades, Moms have controlled up to 80% of household spending. When you break it down, they are not only buying for themselves but for many other age groups and demographics including adults, babies, tweens, teens, males and females. By putting in some consideration and tailoring your marketing campaigns to fit this …

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Whats Old is New Museum Marketing in 2013 1200x600 c default

What is Old is now New: Learn Museum Marketing in 2013

You walk into a museum, and you find yourself surrounded with relics from the world around you.  Sure, you can experience each item by looking at it, and you can even go on a tour.  But what if you could experience the entire process using interactive features that embrace technology, by using your iPad or …

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First You See It Soon You Wont

Recognize The Importance of Seeding A Branded Video

YouTube is a fascinating website.  Make a hit, and you might have exposure to more than a billion people.  But, make a dud (or even a good video that just doesn’t get any traction) and you may find yourself out thousands of dollars, with little to show. That’s because there’s a science to creating and …

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Why Sports Marketers Should Target Influencers 1200x600 c default

Why Sports Marketers Should Target Influencers For Their Brand

Nearly every professional sports team has at least a few die-hard fans, the types of fans who hold season tickets and will tell you that they haven’t missed a game in over two years.  These are the fans who are happy and relieved when their teams win, but become physically angry when their teams lose.  …

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Content Strategy Tips for Real Estate Agents You Need To Know

You’ve read our previous post about the importance of content strategy for real estate agents, and you’ve decided it’s time to get started in growing your business through content marketing.  But, this beckons another important question:  What types of content should you provide? In tackling this question, it is important to look to matters of …

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Marketing Smarter With Business Intelligence

Marketing Is Now Smarter with Business Intelligence

Business intelligence sounds like something out of a spy movie.  Throw in a few fancy gadgets and an alpha male protagonist, and it could be the premise for the next James Bond flick.  In actuality, the practices associated with business intelligence may not, at least on the surface level, be as glamorous as the plot …

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Why Real Estate Agents Should Focus on Content Strategy

Why Real Estate Agents Should Focus on Content Strategy

A good real estate agent is a master of self-promotion.  Unfortunately, navigating the difficult terrain between effective promotion and pompousness can be challenging.  The best realtors act as salespeople without coming across too strong. In a digital era where people rely on Google, Facebook and Twitter to transmit information, one of the most effective ways …

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