Author name: bigeyeuser

Why Email Marketing Remains Valuable Even In an Era of Email Glut

Why Email Marketing Maintains Its Value & Why You Should Use It

Email marketing is a very important aspect of almost any business’s growth. It’s how brands, both large and small, communicate sales, special events and interesting content in order to help the brand remain on the subscriber’s mind. Many companies require submission to their email lists in order to use their services.  And, it’s a simple …

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Instagrams Photos of You Feature

Instagram’s “Photos of You” Feature and What it Means to Brands

Since it’s launch in October 2010, Instagram hasn’t made many major changes to their original formula. However, a couple months ago Instagram introduced the “Photos of You” addition to their application that allows users to tag friends and brands in their photos. Like Facebook, these tagged pictures will then appear on the profile that was …

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Become a Destination Spot Online Tourism Marketing Tips 1200x600 c default

Become a Destination Spot: Online Tourism Marketing Tips

The tourist market is quite competitive with the ever-changing economy, fickle weather conditions and seasonal slumps. In light of these challenges, it’s important to bring your A-game when it comes to marketing strategy. As a Florida advertising agency, we partner with many clients in the tourism department and have found that with a few simple …

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Viral Videos: Creating Videos People Love & Will Share

Flu season is upon us and the National Institutes of Health (NIH) says the number of recorded cases this year has already reached epidemic proportions. The team at our Orlando advertising agency has received office-wide preventative vaccines so shoo flu, don’t bother us! We hardly take the potential severity of Influenza lightly, but we can’t …

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Social Networking and its Effect on the Independent Restaurant Industry 1200x600 c default

Social Networking & its Effect on the Ind. Restaurant Industry

According to www.restaurant.org, America’s restaurant industry currently employs 12.9 million people—10% of our overall workforce—and more than 970,000 dining establishments serve some 130 million hungry mouths per day. That’s a lot of “order ups.” While there’s no arguing the prolific nature of the business, there also exists a widely held belief amongst independent practitioners that …

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Following Blindly Why Follow for Follow Creates an Inauthentic Brand Experience 1200x600 c default

Why Follow-for-Follow Creates an Inauthentic Brand Experience

Outside of social media marketing, I hear it everywhere.  “Follow me, and I’ll follow you back!” and advice suggesting that a Twitter user follow every one of their own followers.  Usually, this is the type of thing said by motivational speakers, life coaches and other types of people who don’t truly understand marketing. To some …

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When Networking is Not Working New Strategies for Building Connections1

New Networking Strategies for Building Connections

Nearly every day, on websites as varied as LinkedIn and Psychology Today, I see emphasis on the importance of building your networking strategies in order to further career and business opportunities.  There is a significant level of truth in the old adage that: It’s not what you know, it’s who you know.  People I’ve known …

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Is Your Marketing Campaign Mom Friendly

Is Your Marketing Campaign Mom-Friendly? Learn Why It Should Be

Over the past two decades, Moms have controlled up to 80% of household spending. When you break it down, they are not only buying for themselves but for many other age groups and demographics including adults, babies, tweens, teens, males and females. By putting in some consideration and tailoring your marketing campaigns to fit this …

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Whats Old is New Museum Marketing in 2013 1200x600 c default

What is Old is now New: Learn Museum Marketing in 2013

You walk into a museum, and you find yourself surrounded with relics from the world around you.  Sure, you can experience each item by looking at it, and you can even go on a tour.  But what if you could experience the entire process using interactive features that embrace technology, by using your iPad or …

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