Each year as the crisp fall air starts to deepen into a winter chill, people across the country don their snow boots (or just boots for us Florida folks) and head out to Starbucks seeking the type of warmth that can only come from a seasonal Starbucks Christmas blend. The team at our Florida advertising …
Know The Importance of Embracing Seasonal Marketing Read More »
On September 7, bitter football rivals University of Miami and University of Florida kicked off to a stadium full of screaming fans. Some people wait all year for football season (including the staff at our Florida advertising agency) – fanatics dress up in their favorite teams’ colors and enter stadiums full of pride, shooting down …
How to Sell Out a College Football Game Like A Pro Read More »
Beer companies get a bad rap when it comes to marketing beer to women. A recent article that appeared on Fast Company noted that 75% of beer purchases are by men. The article also went on to note that historically, beer companies have had trouble reaching females when it comes to marketing. These companies miss …
Maintaining Perspective When Marketing Beer to Women Read More »
As tennis fans rush to the doors of the beautiful Louis Armstrong Stadium, set in the backdrop of Flushing, Queens, to see history made at the US Open, tourists and spectators quickly find themselves mesmerized by the humongous US Open Social Wall. The 50-by-8 foot wall is a collage of images, tweets and updates containing …
Sports Marketers Take Social Media Interaction To the Next Level Read More »
Google For Nonprofits has released its new mobile nonprofit app, One Today, to Android users (sorry iPhone advocates) in the United States and invites nonprofits to register, create projects and fundraise. What does this mean for your nonprofit? Well, it’s the perfect solution for cause marketing. The mobile platform promotes the idea that individuals can …
Testing One Today, What To Know about Google’s New Nonprofit App Read More »
Whether you’re a designer working on an advertisement or a mother picking out your daughter’s birthday card, paper has a big impact on your choices. You may not know the types of paper, but you are influenced by the different types and textures. Fancy fonts, exciting graphics and catchy headlines tend to receive all of the …
Everything You Need to Know About Paper, & Why It’s Important Read More »
Meet Johnny. Johnny is a typical guy, and like most typical guys, he loves Chinese food. Johnny goes on Google to find a new place to order his favorite dish, Kung Pao chicken, and finds two Chinese restaurants with similar menus and prices. He clicks on the website for the first, and finds pixelated photos …
Why Great Website Design is Crucial to Your Business’ Success Read More »
Email marketing is a very important aspect of almost any business’s growth. It’s how brands, both large and small, communicate sales, special events and interesting content in order to help the brand remain on the subscriber’s mind. Many companies require submission to their email lists in order to use their services. And, it’s a simple …
Why Email Marketing Maintains Its Value & Why You Should Use It Read More »
Since it’s launch in October 2010, Instagram hasn’t made many major changes to their original formula. However, a couple months ago Instagram introduced the “Photos of You” addition to their application that allows users to tag friends and brands in their photos. Like Facebook, these tagged pictures will then appear on the profile that was …
Instagram’s “Photos of You” Feature and What it Means to Brands Read More »
“I want a feast I want a bean feast Cream buns and doughnuts and fruitcake with no nuts so good you could go nuts. No, now! I want a ball I want a party Pink macaroons and a million balloons and performing baboons and Give it to me now. I want the world, I want …
Hot trends in hotel advertising: Subtlety works best Read More »
