One of the many benefits of employment in the Florida advertising industry (post “Mad Men” era) is that “casual Fridays” apply to nearly every day of the week—as long as clients aren’t scheduled for meetings or visiting the office. Coming from a previous work environment where suits were the norm, this was an adjustment for …
Attire in the workplace: To suit up or not to suit up Read More »
As a young advertising/marketing professional and food fanatic, I can’t help but see my two worlds collide on a daily basis. I’m a big admirer of locally owned restaurants and the more I continue to experience Orlando’s growing culinary scene, the more something obvious sticks out to me: As a restaurant’s social media goes, so …
Restaurant success depends on its social media campaign Read More »
I have been living in Orlando my entire life. Both my mother and father are Central Florida natives and attended Winter Park High School and Edgewater High School. When I started my journey here 30 years ago my mother, father and I were living in a little house in College Park on Bryn Mar Street. …
The city beautiful: We are more than a tourist magnet Read More »
On June 8th and 9th, I attended the Front End Design Conference in St. Petersberg, Florida. It was a two-day event for web designers and programmers covering the front-end side of web development and design. The first day featured a line-up of seven speakers, who discussed various topics including the future of shapes, fonts, and colors, to …
BIGEYE’s highlights from the 2012 Design Conference Read More »
SEO gets a bad rap. It’s not dazzling design. It’s not premier prose. So what makes SEO so appealing to so many—and to us for that matter? The answer is simple: When it’s done right, SEO works well… really, really well. And unlike Pay Per Click, SEO is organic, meaning that results are gradual, performed …
SEOhhh! Moving your website’s search rankings to the top Read More »
Check out our super-cool new skins for the Summer! Download them for FREE to your iPhone or iPad and take Biggie with you everywhere! Anytime you’re feeling the drag of the summer heat just turn on your smart device and let Biggie remind you that Life is Good!
Savvy marketers know that online moms are a powerful, vocal group that should be nurtured when they are the target of a brand. But recent research shows that we shouldn’t be putting all of our attention on mom—dads deserve a little bit too. Consider this recent study from Edelman and The Parenting Group: Millennia dads …
Mom rules the roost, but don’t discount what Dad’s got to say Read More »
A new report from Experian now rates Pinterest as the sixth most popular social network in the U.S., behind empires such as Facebook and Twitter. The website welcomes about 100 million monthly active users and according to comScore, visitors are spending an impressive 89 minutes per month on the site. Pinterest is a great marketing tool …
Pinning is Winnin’: Pinterest surpasses Tumblr, Linkedin & Google+ Read More »
Got your brand perfected? All your social media marketing ducks all in a row? Well don’t stop there. Reward your customers for their loyalty with a real, tangible product that can also catapult your brand presence offline. A well-made, well-designed t-shirt can do just that. When executed correctly, a t-shirt can be quite a valuable …
All Ink’d Up: plastisol vs. water-based, what’s best for printing? Read More »
The Mustard Seed of Central Florida has a humble beginning. The donation-based service was established in 1984 at a time when homelessness was just beginning to emerge as a community-wide endemic. Carol Kane, the founder, saw all homeless individuals, regardless of race, creed, or social status, simply as God’s children in need of assistance. The …
BIGEYE volunteers at The Mustard Seed of Central Florida Read More »
