Making predictions is a risky business. In 1994, the Rand Corporation — a famous quasi-governmental think tank long-celebrated for their strategic prognostication — confidently predicted the following: “During the 21st century, those houses that don’t have a robot in the broom closet could have a live-in ape to do the cleaning and gardening chores. Also, the use of …
Connecting the Dots: The Trends That Will Shape 2020 Read More »
In the highly competitive residential real estate sector set your high rise apartment marketing apart by stressing the unique value, benefits, and features of your available units. High Rise vs. Low Rise Apartments Before discussing elements of effective marketing strategy for high rise apartments, it is essential to determine what, exactly, a high rise apartment …
Highlighting the Unique Value in Your High Rise Apartment Marketing Read More »
Place branding has become a critical tool for municipalities seeking to draw tourist dollars. Here’s what you need to know about how it works and how to implement it. Do you live in a city — or a destination? If the answer is the latter, then there is an excellent change that your environment has …
Maternity marketing typically reaches out to the current mom, without putting much emphasis on the woman who’s expecting. But particularly for first-time moms, these women and their supportive family members must also make decisions about what’s best for their as-of-yet unborn children… what color to paint the nursery, which toys to purchase for the tot, …
How to Reach the Parents-to-be through Effective Maternity Marketing Read More »
Voice-over Artist Jodi Krangle joins us IN CLEAR FOCUS to discuss the magic of audio branding and how she launched her own podcast. In Clear Focus this week: audio branding and the rising popularity of spoken word audio entertainment. Twenty-two percent of the US population now listens to an average of seven different podcasts each …
Cannabidiol use is booming, and brands that can reach the “CBD curious” audience are in the best position to profit. Let’s take a closer look at how your CBD branding can appeal to new consumers. As seen with many markets that were once of questionable legality, CBD brands must convert skeptical or ill-informed consumers in order to flourish. While many of these consumers are …
How to Build a CBD Brand That Appeals to New Consumers Read More »
An apartment complex rebrand is certainly nothing to be taken lightly. If you choose to do it, make sure that you do it right by choosing a rebrand apartment marketing company that adheres to these guidelines. The Benefits of a Well Timed and Executed Rebrand No matter how much time and energy you put into the …
Key Elements of an Appropriate Apartment Complex Rebrand Read More »
The US market for CBD is booming. Michael Law joins us on IN CLEAR FOCUS to discuss practical guidance for CBD marketing and retailers to maximize results. In Clear Focus this week: the US market for cannabidiol. Michael Law of contract manufacturer Eagle Labs shares his observations about the opportunities and potential pitfalls for anyone …
If you want to move CBD-infused pet products, you need to get inside the heads of pet owners. Here are a few ideas for you to consider when creating your next CBD pet product marketing push. The days of a Milkbone and a pat on the head are long gone for today’s pets, who are now being treated like pampered …
Creating CBD Pet Product Marketing That Speaks to Pet Owners Read More »
The best creative agencies for apartments have developed considerable expertise in the identification, analysis, and prediction of consumer activities through the drafting and use of customer journey maps. What is a Customer Journey Map? In much the same way that a geographic map displays specific details of a certain tract of land, a customer journey …
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