Author name: bigeyeuser

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Apartment Branding: The Missing Piece of the Marketing Puzzle

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Most multifamily marketers know the importance of promoting the features of their communities, but fewer fully grasp the importance of apartment branding. Multifamily marketers tend to spend a lot of time highlighting their available vacancies, touting structural and functional details that range from vaulted ceilings and granite countertops to scenic views and smart appliances. While …

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Why Package Design is a Critical Decision for CBD Brands

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Your CBD package design could be the difference between a lawsuit and increased profits. Work with our creative & production team and save your chances. Think package design is relatively unimportant? One billion unboxing videos on YouTube would beg to differ. Great packaging has become an ever more important differentiator — and CBD package design is no exception. Why …

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Frequently Asked Questions on Brand Messaging

Leave a Comment / Audience, Audience Analysis, Branding, Identity, Implementation, Marketing/Business, Messaging, Naming & Architecture, Strategy & Positioning / By

Brand messaging is critical to the health of your business. Here’s a closer look at some of the most commonly asked questions about the subject. Every business owner wants to build deep, long-lasting relationships with customers. Brand messaging is the mechanism by which this is accomplished. Every communication an enterprise engages in should be done with proper …

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4 Helpful Apartment Marketing Ideas for the Holidays

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Despite the typical seasonal slowdown, don’t let your apartment marketing endeavors take a vacation over the holiday season! While few renters would say no to a bigger and better apartment, absolutely nobody looks forward to moving day itself. And while changing residences in the heat of summer certainly isn’t fun, moving in the cold months …

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Bigeye Announces Key Promotions to Support Continued Rapid Growth

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ORLANDO, Fla., Sept. 24, 2019 — Bigeye (www.bigeyeagency.com), an audience-focused, creative-driven, full-service advertising agency, has announced the promotion of three staff members who are central to its expansion strategy following a recent long-term planning initiative. Sandra Marshall, Bigeye Director of Client Services, has been named Vice President of Client Services. Seth Segura, Bigeye Creative Director, will assume the role …

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Marketing Strategies for Your CBD Product

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In a head-spinningly short period of time, cannabidiol (CBD) has gone from an ultra niche product to a global craze. Walk down any supermarket, pharmacy or gas station aisle, and you’re likely to see racks and racks of CBD-based products. And that presents quite a significant challenge for CBD marketing specialists. Not only do CBD product marketers …

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Swallow a Bluetooth-Controlled Pill and Call Us In The Morning

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The latest innovations in medical device marketing are the stuff of science fiction. Here’s what brands need to know about health and wellness marketing. Google, Apple, and other high tech titans are entering the healthcare market in force, unlocking new treatment and care innovations that radically improve patient outcomes. This transformation is having an especially profound …

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Meet Your New Property Manager – A Six-Inch Tall Know-It-All

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Amazon smart devices are in millions of homes and soon might be collecting rent. Here’s what brands need to know about real estate marketing strategy. Being a property manager is no easy job – you’re on call all the time and you interact with people in problematic and stressful situations. Wouldn’t it be nice if …

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4 Multifamily Marketing Analytics Tools for Your Lease-Up Goals

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To optimize the marketing analytics that drive your promotional efforts, pay close attention to these four key platforms. Although advertisers still debate the comparative value of traditional vs. digital media, there is no doubt that digital analytics reign supreme when it comes to tracking the effectiveness of specific marketing campaigns and their various components. While …

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