For years, Taco Bell had something close to a monopoly on fast Tex-Mex food. The menu certainly wasn’t gourmet — or even particularly good for you — but the company was resoundingly successful. And then Chipotle came along. Though it began as a small operation in Denver in the 1990s, Chipotle expanded fast, thanks in part …
A Brand Positioning Agency Changed How America Eats Burritos Read More »
Rebranding…it’s not just for businesses. Look no further than the example of Stefani Germanotta, better known as “Lady Gaga.” Fans know that Gaga has reinvented herself numerous times in a musical context: She began as a neo-burlesque club act and New York cult sensation, before exploding onto the scene as a world-conquering, meat suit wearing, dance music pop …
A Star is Rebranded: What Your Business Can Learn from Lady Gaga Read More »
In the world of high technology, you’ll sometimes hear about a line being drawn between those who make and those who sell. The implication, of course, is that those who make require more talent than those who sell. Upon even the swiftest examination, however, that argument falls to pieces. After all, Steve Jobs wasn’t a coder. …
Determining Your Marketing Budget Sweet Spot for The New Fiscal Year Read More »
If a social network shuts down — but nobody’s on it — does it make a sound? In the case of Google Plus, the answer is “yes” — and that sound you’re hearing is outrage about subpar security practices. Given its paltry user numbers, Google’s decision to shutter its little-loved Google Plus social network was …
Hacktober: Why Social Media Networks Can’t Keep You Digitally Safe Read More »
Marketers and advertisers have always sought new and better ways to understand and target their audience. If you can do this well, your odds of success increase exponentially. Technological tools have revolutionized this process, giving us unprecedented insight into who our audiences are, and ultimately lead to how we can best identify and reach them. And …
Why Building a Fence Is the Best Recipe for Restaurant Success Read More »
Television and film content has been migrating online at a rapid rate. Most of us use platforms such as Hulu, Amazon Video and Netflix daily– if not hourly. Popular streaming services such as these are generally referred to as OTT (or “Over-the-Top”) media. The idea behind OTT is simple: Instead of a conventional set-top box, audiences simply …
OTT, You Know Me! Jump Into Cross-Channel Advertising Read More »
It’s hard to imagine members of the “Woodstock generation” moving into senior living communities for a life of quiet reflection punctuated by the occasional game of 4 p.m. shuffleboard. That’s one reason why these communities are undergoing a significant transformation. Today’s older generation have new priorities — and your senior living marketing needs to keep pace if you want …
Ride the Silver Tsunami Wave with 3 Senior Living Marketing Secrets Read More »
For Facebook, 2018 hasn’t been smooth sailing. Unfortunately for the company, the Cambridge Analytical scandal shined an unflattering light on the company’s privacy protocols. While younger users continue to use the platform numbers are definitely lower. A recent hack may have exposed the personal details of 50 million people and the company’s stock price has lagged. Yet — if …
Everything You Need to Know About Facebook’s Rebranded Canvas Ads Read More »
If software is really “eating the world,” no company is more likely to come down with a vicious case of indigestion than Amazon. In just a couple of decades, the company has redefined the experience of shopping, transformed office life via Amazon Web Services and introduced us to Alexa — their friendly, helpful voice assistant. A casual …
Meet Spot: Amazon’s Solution to Enhancing Voice & Video Technologies Read More »
Voice technology continues to surge in terms of adoption, with global smart speaker sales up 187% in 2018’s second quarter. The world’s largest manufacturers collectively shipped nearly 17 million voice technology devices in the second quarter, up from roughly 9 million units in the first quarter. These numbers are evidence of an ongoing shift from touch to voice …
Amazon’s Alexa Just Powered up – Here’s What Marketers Need to Know Read More »
