bigeyeuser, Author at Bigeye Agency

Does Your Brand Talk About You? Use a Brand Story Agency

Leave a Comment / Branding, Identity / By bigeyeuser

Human beings are natural storytellers. From our earliest days, we’ve shared stories, shaped myths and passed them down through each generation, using them to explain, entertain and educate. The most successful brands understand how important a great story is to public perception — which is one reason why working with a specialized brand story agency is often the best move. By developing a …

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Why Pop Up Trade Schools Need Great Technical College Marketing

Leave a Comment / Education, Marketing/Business / By bigeyeuser

Pop up restaurants — all the rage a few years ago — allowed people to break the usual dining mold by eating in homes, temporary storefronts and other non-traditional dining spaces. This concept has now been extended to education in the form of pop up schools, which offer a cheap, easily replicable model for learning in non-traditional spaces. It’s a trendy …

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Work with a Social Media Strategy Company for Instant Engagement

Leave a Comment / Marketing/Business, Media & Analytics, Media Analysis & Measurement, Performance Reporting / By bigeyeuser

Instagram is scorching right now. No other platform has its mix of cultural cachet and daily traffic (Instagram has doubled its user base in the last two years, and posts on Instagram receive more engagement than on any other platform). This means that it’s become a hotly-contested digital battleground for today’s brands, all of which are seeking …

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Success Is Written in the Stars and Creative Brand Consulting

Leave a Comment / Branding, Naming & Architecture / By bigeyeuser

Can a business guarantee its own failure before it even opens? Absolutely. Poor planning and strategic misjudgments can end any prospect of success before the doors open. Yet more aesthetic decisions — such as designing a logo — can also play a critical role in long-term success. That’s one reason why creative brand consulting is such a valuable service for …

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Play to Win: Why an Influencer Outreach Agency Partners with Gamers

Leave a Comment / Influencer Marketing, Marketing/Business, Media & Analytics / By bigeyeuser

Think gamers are too niche of an audience for your business to pursue? Guess again. These days, virtually every household has a gamer, and most have more than one. Whether we are talking about die-hard gamers streaming their exploits on Twitch or the businesswoman who relaxes with Candy Crush on her smartphone, gaming permeates our common culture. …

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Warm Messages, Cold Devices: Branding Authentic Digital Connections

Leave a Comment / Branding, Marketing/Business, Messaging / By bigeyeuser

It is not difficult to understand why consumers respond to a personal connection, as the evidence is overwhelming. Consider the persistent power of word-of-mouth advertising, for example. Today’s companies can create an extraordinarily sophisticated and insightful marketing campaign — support this campaign with bleeding-edge technological tools — and still lose a customer, simply because she was given a different …

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Why the Smartest Brands Pay Attention to Typeface

Leave a Comment / Branding, Marketing/Business / By bigeyeuser

When it comes to top brands, excellence filters all the way down to the details. No single element is unimportant enough to escape careful consideration — and that includes fonts. For brands that lack the resources or expertise to create stellar fonts, partnering with a creative branding agency is a logical step. Three reasons why fonts …

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Want Deeper Insights into Your Attribution Modeling? Ask a Model

Leave a Comment / Attribution Modeling, Media & Analytics / By bigeyeuser

Marketing used to be a lot simpler. Businesses had just a handful of channels to operate in, making assigning credit for purchases a fairly trivial task. These days, channels have proliferated and we have seen a vast increase in the number of consumer touch points. Attribution modeling is one of the best solutions for tracking sales costs and campaign success. Attribution …

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How to Leverage Alexa’s Persistence Capabilities to Your Advantage

Leave a Comment / Creative & Production, Voice Development / By bigeyeuser

“Hey Alexa, what time is it?”, “What is in the news today?”, “What is the weather forecast for today?” The answers to these simple questions can help you jump start your day. But, what if you need Alexa to remember a more specific piece of information from previous interactions? For example, the last time you …

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Connect with industry trendsetters through an influencer agency 1200x600 c default

How an Influencer Agency Connects You with Industry Trendsetters

Leave a Comment / Branding, Influencer Marketing, Media & Analytics, Strategy & Positioning / By bigeyeuser

In the scary, dark, pre-internet days, pretty much all you had to rely on when choosing a product or service was what each company had to say about itself. Thankfully the internet is thriving and here to stay, plus there are better and more reliable ways to get an unbiased opinion. People with in-depth knowledge …

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Author name: bigeyeuser