They don’t represent the most dynamic form of advertising, of course, but they’ve always had two things in their favor: Major visibility and a broad, captive audience receptive to any new stimuli. Soon, however, modern billboards may be unrecognizable to our great-grandparents’ generation. Technology has given them an interactive upgrade, allowing them to deliver a …
Why the Next Billboard You See May Be Watching You Read More »
While they contain vital information, even the most diligent reader can have difficulty sustaining concentration while wading through line after line of information. Retention can suffer as a result. Fortunately, there’s a solution to this problem: Creative annual report design. By presenting relevant information in an engagingly creative format, you can help readers stay focused, …
Six Key Elements for an Engaging Creative Annual Report Design Read More »
Drones, with their incredible precision and flexibility, can offer truly astonishing bird’s eye views. Reduced costs have also put them within the budgetary range of virtually any business. DJI — the largest manufacturer in the consumer drone market — sells commercial-grade products for less than $500. Less full-featured products can be purchased for significantly less. Incorporating drone video …
How to incorporate drone video into your social media content Read More »
To help you lay the groundwork for marketing success, let’s discuss the basics of running a global brand campaign, and the pitfalls you’ll need to sidestep. Global marketing strategies 101 If you’re a smaller business, the idea of a global marketing campaign may seem a bit ambitious. Yet the truth is that traditional barriers to …
How to Develop a Global Marketing Strategy and Brand Campaign Read More »
Smart content marketing helps businesses grow revenue, deepen engagement and expand audiences. Why does a well-executed content marketing plan have such a positive effect? Because it touches on virtually all aspects of your marketing efforts. It boosts your search ranking, increases the value of your online offerings and provides you with the material you need to grow …
Tips to develop an effective content marketing strategy Read More »
Harvesting data from visitors to your website has long been one of the most effective ways to understand your audience. It’s also an invaluable tool for calibrating your content to increase its relevance to your audience, and creating personalized marketing messages that can be delivered in a more targeted fashion. Yet because this is an …
Today, voice assistants such as Siri and Alexa are used to fulfill basic office tasks such as document retrieval, typing and transcription. Saving even a few seconds during such common tasks can lead to significant productivity gains when taken to scale. Voice Development Has Many Benefits for Your Marketing One needs only look at the …
Why Voice Technology is Important for Your Business Read More »
Despite the potential for success, buying and operating a restaurant can be deemed one of the biggest risks out there – which is why we’re here to help you out with 5 restaurant marketing tips for social media. Various studies show a failure rate of between 60 to 90 percent, with a big chunk washing out during …
5 Social media marketing tips for restaurant owners Read More »
Most of us might struggle to remember a time before smartphones and tablets controlled everything from our fitness routines and navigation systems, to our budgets and day-to-day communication…but we can still remember. Generation Z, on the other hand, won’t. Generation Z, the age cohort directly following Millennials who were born after 1992, is the first …
Why marketing to generation Z isn’t as easy as you think Read More »
One of Google’s most valuable assets is its data, of course, which is why we carefully adhere to their best practices about “micro-moments” anytime we help our clients build a new mobile marketing strategy. As Google describes, “micro-moments occur when people reflexively turn to a device — more often than not a smartphone — to …
How mobile marketing “micro-moments” can increase sales and ROI Read More »
