bigeyeuser, Author at Bigeye Agency

How sequential marketing makes property management more profitable

Leave a Comment / Branding, Strategy & Positioning / By bigeyeuser

In previous blogs, we’ve detailed the benefits of sequential marketing. By crafting multi-part content that can be delivered across a variety of devices, advertisers can increase engagement, limit fatigue and significantly increase sales –as demonstrated by the Facebook-sponsored study. Consumers move seamlessly across devices, and advertising should follow their cue to be truly effective. One …

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How packaging design services can transform your brand

Leave a Comment / Creative & Production, Package Design / By bigeyeuser

95% of new products fail every year according to Forbes. And we want to help change that statistic through our revolutionary packaging design services. Aside from keeping your products safe for shipping and distribution, packaging is the calling card of your brand. Packaging helps customers decide whether they want to buy your product before they …

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A/B split testing: Timeless benefits of conversion optimization

Leave a Comment / Conversion Optimization, Media & Analytics / By bigeyeuser

Tried and tested digital marketing methodology, like A/B split testing or growth hacking, ebbs and flows in popularity based on the latest trends in market. While we like to stay on the bleeding edge of digital techniques, we encourage all our clients to stay true to their testing roots. There are few more simple and …

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Going beyond clickbait: How to really create a high impact ad

Leave a Comment / Campaign Creation & Development, Creative & Production / By bigeyeuser

Digital ads sometimes get a bad reputation for relying on clickbait to generate views. However, we believe that a true high impact ad can drive consumer engagement and build a relationship with your brand. Successful high impact ad units are easier to build than you think once you know the types of content that motivate …

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How to develop a succesful sequential marketing plan

How to develop a successful sequential marketing plan

Leave a Comment / Marketing/Business / By bigeyeuser

As we detailed in our previous post, sequential marketing offers brands an innovative and fresh approach for consumer engagement. By creating compelling and emotionally resonant narratives — and presenting them as advertisements in sequential order across a variety of devices or platforms — businesses are reaping extraordinary benefits in terms of customer engagement and sales. …

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Sequential marketing explained: A new approach for lead conversion

Leave a Comment / Marketing/Business / By bigeyeuser

The best marketing ideas are also designed to work hand in glove with our natural tendencies as consumers. That’s exactly what sequential marketing campaigns are designed to do. As humans, we love narratives, patterns and puzzles. For as long as people have been entertaining each other, we’ve known the value of a good story — …

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Your next hotel deal is here thanks to Facebook dynamic ads

Leave a Comment / Digital Targeting Services, Media & Analytics / By bigeyeuser

Facebook dynamic ads help travel and hospitality brands get the word out about their destination and entice future guests with perks and experiences just a plane ride away. Facebook dynamic ads tailor content across devices and platforms to serve customers information about the locations, dates, flights, and destinations they have signaled to buy on Facebook, …

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4 secrets to a more sustainable user acquisition 1

4 Secrets to a more sustainable user acquisition plan

Leave a Comment / Media & Analytics, Media Planning and Buying / By bigeyeuser

No business can survive without one, key ingredient: customers. Bringing in new customers — formally known as “user acquisition” — should be one of your company’s most important (and lucrative) business goals. User acquisition is a blanket term used to describe interconnected activities, such as content creation, media buying, conversion funnel analysis, marketing automation, and …

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new multi channel video measurment will change media buying

New multi-channel video measurement will change media buying

Leave a Comment / Media & Analytics, Media Planning and Buying / By bigeyeuser

The most successful brands, apps, and websites connect to their audience in ways that fit seamlessly into consumers lifestyles by bridging rich content — like multi-channel video and highly personalized posts — across platforms and devices. A sparkling example of multi-platform marketing comes from startup darling Rent the Runway (RTR), which lets users rent clothes …

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How voice technology is optimizing at home health care

Leave a Comment / AR/VR, Creative & Production / By bigeyeuser

Remember “The Clapper”? That home electronic device of the 90s (with omnipresent late night commercials), that turned your lights on and off with the sound of a clap? In many ways, it represented a somewhat crude first step toward the truly amazing voice technology devices of today, such as Amazon Alexa and Google Home. “The …

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Author name: bigeyeuser