Influencer marketing is more impactful for travel and hospitality brands than almost any other industry because these emotional purchases can be tarnished by misleading photos (we love a good wide angle lens as much as the next guy, but come on people), hidden fees, and outdated information. 68% of consumers rely on review sites to help …
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When establishing a positive reputation in the highly regulated, highly saturated healthcare market, your social media agency can transform your brand into a go-to source for information and wellness. Beyond traditional social media management, your agency can tap into digital education techniques — such as webinars and groundbreaking thought leadership through blogs and digital posts …
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It’s easier than ever before to find reviews, read about patient experiences, and shop for nursing homes. The market is changing, so your content marketing strategy should also. Digital natives are accustomed to having information at their fingertips and immersing themselves with a brand in the digital environment before making a choice. Because choosing a …
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More than 40% of consumers base purchase decisions on influencer marketing, such as seeing someone use a product on YouTube, Facebook, or Instagram, according to Twitter analytics. That’s a fancy way of saying: seeing is believing. Whether it’s a yelp review, a blog post, a YouTube “unboxing” video, or Vine tutorial – you’ve probably consumed …
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We all know that staying competitive in the digital world means staying on top of new marketing trends, knowing when the latest SEO changes are taking place, and trail blazing new opportunities. But, if you are trying to focus on a more elderly market or targeting senior marketing initiatives, it’s important that you use market …
What do you do when your audience ISN’T millennial? Read More »
In a world that’s always on, people are starting to feel nostalgic for the good ol’ days. Just look at the fashion retail industry for evidence. When the ability to buy and sell clothes online exploded into the market, e-commerce drove more than one brick and mortar retailer out of business. Today, many e-commerce sites …
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We already told you that search optimization is a critical success factor for real estate marketing. What we didn’t tell you was that our PPC advertising agency can actually lower the cost of your CPC campaigns. It’s vital to utilize natural as well as paid channels to reach people who are researching housing options. The trick is …
Real estate profs: Our PPC advertising can decrease your CPC Read More »
We may think SEO, retargeting, and CRM programs are a day in the park (pun intended), there is one tool that rules them all in the realm of fun: video production services. Because you’re selling an emotional experience, few tools can capture the unique customer experience of your product like a video production company. Our …
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The top 4 reasons you need SEO services to unlock multi-family property marketing When people search for multi-family property residences and real estate listings, first consideration often goes to … well… the first listings they find. This is especially true in regions where there is plenty of supply, or where first time lessees are entering …
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What are tracking pixel services? Chances are if you’re reading this you are between the ages of 18 and 44, live in Orlando, have earned a college degree and work in business leadership or marketing, are a frequent traveler despite a household income lower than $100K per year (maybe because you likely don’t have children), …
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