Author name: bigeyeuser

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BIGEYE welcomes new agency marketing manager

Orlando, Florida – December 14, 2016 – BIGEYE, a creative and strategic advertising partner headquartered in Orlando’s Audubon Park, welcomes Kara Baker to the team as the new Agency Marketing Manager. Baker brings an impressive variety of skills and experiences to this new role. A Virginia native, she graduated from Longwood University in the greater …

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How new metrics work to merge data on & offline marketing data

Tim McCormack, BIGEYE’s Digital Marketing Manager, briefly discusses online to offline marketing and how new metrics introduced by Google and Facebook work to merge data on what online ads consumers see and whether consumers who have been exposed to these messages are visiting physical retail stores and restaurants. Watch the video to learn how online …

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Instagram stories: how the “new snapchat” can help your business

In case you haven’t heard, Instagram now offers disappearing messages and photos, as well as expiring video and image stories. If that sounds an awful lot like another social media platform you know and love … you’re not wrong. Instagram has been incorporating many of the popular features of Snapchat into their app platform and …

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youre losing customers because of your smartphone marketing

You’re losing customers because of your smartphone marketing

There. We said it. You are losing customers and leaving money on the table because of your smartphone marketing. Over 83% of adults in the United States own a smartphone according to the Pew Internet Project. In other words, that number is too big to ignore. Smartphones aren’t a trend or a fad anymore. They …

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Predictive marketing analytics 101: A user’s guide

You’ve heard us say before that one of the best predictors for future success is past performance. Us marketers are trained to look for past successes and find ways to duplicate the most effective elements of those moments. Now, we can use predictive marketing analytics to do this better, faster, and more effectively. Here is our user’s …

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Why Scalable Vector Graphics Are The New Photoshop Killer Filtered

Why scalable vector graphics are the new photoshop killer

Remember the post we shared about why vector graphics are the new JPEG files? We’re going to take that concept one step farther. Introducing: scalable vector graphics (SVG). Our technical guys tell us that SVG graphics are text files with some serious code magic happening in the background. Our creative guys say they are the …

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Why You Should Care About Voice Search Even if Your Customers Dont Just Yet Filtered

Voice search is important, even if your customers don’t know it

Let’s start by putting a few things in perspective. Although less than 20% of all searches are conducted using voice search, we’ve seen a 3400% increase in voice search since 2008. The dramatic increase in voice search over the last few years can be attributed to the growing capabilities and accuracy of this technology. Most …

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Three Reasons Why Online Video Advertising is Mission Critical to Your Business Filtered

Why online video advertising is mission critical to your business

There’s a big reason close to 80% of advertising leaders said they plan to invest more in online video advertising this year than they did last year according to Reuters Institute’s annual digital survey. Actually, there are three big reasons if you ask anyone on our team. 1. DIGITAL ADS ARE OUT, VIDEO ADS ARE …

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