Millennials – in particular 30-something year olds with growing disposable income and mature media usage patterns – are one of the largest and most critical consumer subsets. Understanding how to attract them starts with understanding that millennials have a distinct media usage pattern that differs from their predecessors and will likely differ from the next …
How to create a media plan for 30-somethings year olds Read More »
One thing is clear. Millennial consumers’ media usage pattern leans heavily on social proof, user-reviews, and non-traditional marketing techniques when forming purchase opinions. Millennials don’t need some advertising executive to tell them what they like; which is why digital marketing firms such as our Orlando-based agency have had to find new ways to balance the …
How to design the perfect influencer endorsement video Read More »
Today’s general media usage pattern favors images and videos over pages of text and long, descriptive paragraphs. It’s true that text-based sites are still critical in conveying news and detailed information, but the average user is more engaged with and spends the most time on visual content. One need only look to the cult-like popularity …
The 1 thing that matters in corporate video production Read More »
Whether you’re an SEM specialist or simply overseeing your company’s digital advertising spend, you probably follow changes to Google’s AdWords the way day traders follow the stock market. Google’s notoriously shifting algorithms and the media usage pattern. Ad spend rules can seem like a barrier for the average small business owner, and a Byzantine maze of …
4 AdWords changes to alter how you think about PPC management Read More »
Over the past few weeks, we’ve shared a few posts on media buying and CPM campaigns and how to decode digital marketing jargon. In each post, we’ve mentioned that partnering with your local Orlando marketing agency can help you get better rates and ensure your ads are targeted in the right way when starting a …
Media buying agencies in the age of Madison Avenue kickbacks Read More »
When brands are evaluating their digital teams, the value of social listening and social media managers can be hard to quantify. The ROI – or return on investment – of social media can feel somewhat nebulous when compared to A/B testing or ad spends, but that doesn’t mean it isn’t valuable. Social media is a …
6 ways to use social listening to improve your brand Read More »
View more of BIGEYE‘s creative infographics. Roadmap to Content Marketing By: BIGEYE Posted on August 15, 2016 Why content marketing? 78% of CMOs think custom content is the future of marketing 70% of consumers prefer to learn about companies through articles, and 80% of business decision makers prefer to get information about a prospective …
View the “roadmap” for your content marketing success Read More »
CPM stands for “cost per thousand.” As in Roman numeral M. And if that sounds like Roman – we mean Greek – to you, you’re not alone. CPM advertising leverages the desire brands have to be seen. In advertising, media vendors charge brands based on every 1,000 impressions, or views, of a given advertisement. For example, a media …
It’s all Roman to me: Understanding CPM campaigns Read More »
Transmedia storytelling is a powerful tool that integrates marketing and entertainment across channels to deepen fans’ connections with the narrative. More simply put, transmedia storytelling helps bring entertainment to life. It uses a popular story – usually, a movie, television show, novel, or trend – and expands it from its channel of origin (e.g., television) …
Integrate transmedia storytelling into your brand story Read More »
The rise (err, fall) of media waste strikes fear into the hearts of most digital marketers. You know the scene: launch day is finally here. Your team created a new advertising campaign, complete with digital banners, a new landing page, blog posts, and an ad spend to prove it. And then, just two weeks later, …
Use your digital media waste for your market research Read More »
