Travel videos are indispensable to your brand because tourism is one of the first expenses to get cut when the economy is rough and often doesn’t make it to the average consumers’ weekly savings budget. When people spend money on travel, it’s because they have invested emotionally in your hotel, travel destination, or tourism hot …
3 reasons your hospitality company needs travel videos right now Read More »
One of the biggest mistakes small- and medium-sized business owners make is assuming they can take a purely DIY approach to their marketing efforts. Being a Jack of all trades is critical when thinking about big picture strategy and crafting a holistic business plan for your organization, but never when it comes at the risk …
Why you need a pro’s help for digital ad creation and placement Read More »
There is no question that video production can be a powerful marketing tool. Brands use video to educate consumers about new product types, walk prospects through a free trial experience, engage audiences, or showcase the features and benefits of a brand. Video can even simply be a way to delight, entertain, and reinforce brand imagery. …
Don’t be that brand: The ultimate video DON’T list Read More »
Consumer packaged goods are leading the charge in millennial marketing initiatives. Although as marketers, we wouldn’t be surprised to hear luxury or lifestyle brands, such as the LVMH collection or Mercedes-Benz were pioneering, experimenting with, and testing new marketing tactics; we were delighted to learn that CPGs were making bold strides in these same efforts. …
Consumer packaged goods… You mean content packaged goods Read More »
If you aren’t sick of hearing about why you need to invest in millennials yet, you probably haven’t been paying close enough attention to their forecasted purchasing potential. Millennials are a unique generation with an emerging purchasing power unlike any generation we’ve seen to date. Their eclectic spending habits make them highly desirable and somewhat …
5 quick trends CPG brands must embrace to win with millennials Read More »
Building a healthy brand starts with bringing together a clear vision and product that fits your customers’ lifestyles. Today, customers are more interested than ever in how products contribute to their overall health and wellness, or the improvement of the world around them, which is why building a robust brand starts with designs for health …
Three brand designs for health no matter what industry you’re in Read More »
Advertising evolved from informational sales tactics into carefully curated product representations and experiences in the 40’s and 50’s. Marketing executives a la Mad Men’s Don Draper worked with clients to capture their client’s essence and package it into a perfectly polished campaign. Ads could bend the truth in small doses to create a magical version …
Using user generated content: Let your customers do your work Read More »
You don’t need to be clairvoyant to see the future. By harnessing your customer data and predictive analytics, you have all the tools you need right in front of you. The good news is, you don’t need to be a statistician or regression analyst to use predictive analytics either. With the help of your team, …
5 ways to see the future using predictive analytics Read More »
Go ahead, #AMA about impressions and social media analytics: we have the skinny on the ROI of your KPIs, and we’re not even newsjacking or clickbaiting your RSS feed to tell you about it. We know, we know, the social media jargon can get a little overwhelming (some might even say annoying). Instead of embracing …
Engagement, impressions, and social media analytics, oh my. Read More »
Today, the Durham Bulls are opening up their iconic baseball field to avid Pokémon hunters hoping to catch the elusive pocket monsters that are taking over the world (and our lives). The Bulls will charge people just to walk in the door in hopes of finding small digital creatures lurking around the field, and anticipate …
The marketer’s quick and dirty guide to Pokémon Go Read More »
