If you think you’ve seen every blog post about website color schemes already … think again. Most posts about website color schemes showcase lists of the best website color combinations on the market. They pop with energy and elegance. You might even feel a little design envy while skimming these sites’ perfectly balanced photography, high …
How to (color) scheme like a pro: Website color schemes basics Read More »
History has a funny way of repeating itself. We see this in fashion (we’re still wondering why flared pants keep coming back in style), in politics and history, and in design trends. This year, CSS gradients are making a comeback. But this time around, we’re calling it ombré, and doing it using css gradient code, …
Ombré: The 2016 comeback of CSS gradients has arrived Read More »
View more of BIGEYE‘s creative infographics. A Sunshine State of Mind From beautiful beaches, to the world’s best theme parks, the Sunshine State has something to offer every kind of traveler. Orlando attracts more park visitors than any other destination in the United States Clearwater averages 361 days of sunshine every year SeaWorld Orlando trainers …
A sunshine sate of mind: there is something for everyone Read More »
In the United States, digital marketers are spending more than $60 billion per year on online ad spend campaigns. Our team of Orlando marketing agency experts know those are your precious marketing dollars at work, which is why we encourage all of our clients to ask those tough questions when they work with us and …
Your agency must be able to answer this online ad spend question Read More »
Choosing your media mix is one of the most important decisions you’ll make as a digital marketer, so there’s always a little extra pressure to balance your spend. Between ad campaigns, social platforms, and community marketing, your options are nearly endless. Make your media mix work for you, instead of becoming a slave to your …
4 ways you can improve your brand’s media mix like a pro Read More »
Millennials – in particular 30-something year olds with growing disposable income and mature media usage patterns – are one of the largest and most critical consumer subsets. Understanding how to attract them starts with understanding that millennials have a distinct media usage pattern that differs from their predecessors and will likely differ from the next …
How to create a media plan for 30-somethings year olds Read More »
One thing is clear. Millennial consumers’ media usage pattern leans heavily on social proof, user-reviews, and non-traditional marketing techniques when forming purchase opinions. Millennials don’t need some advertising executive to tell them what they like; which is why digital marketing firms such as our Orlando-based agency have had to find new ways to balance the …
How to design the perfect influencer endorsement video Read More »
Today’s general media usage pattern favors images and videos over pages of text and long, descriptive paragraphs. It’s true that text-based sites are still critical in conveying news and detailed information, but the average user is more engaged with and spends the most time on visual content. One need only look to the cult-like popularity …
The 1 thing that matters in corporate video production Read More »
Whether you’re an SEM specialist or simply overseeing your company’s digital advertising spend, you probably follow changes to Google’s AdWords the way day traders follow the stock market. Google’s notoriously shifting algorithms and the media usage pattern. Ad spend rules can seem like a barrier for the average small business owner, and a Byzantine maze of …
4 AdWords changes to alter how you think about PPC management Read More »
Over the past few weeks, we’ve shared a few posts on media buying and CPM campaigns and how to decode digital marketing jargon. In each post, we’ve mentioned that partnering with your local Orlando marketing agency can help you get better rates and ensure your ads are targeted in the right way when starting a …
Media buying agencies in the age of Madison Avenue kickbacks Read More »
