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The REAL difference between potential vs. actual impressions

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Understanding the difference between actual and potential Twitter impressions can seem confusing to those who don’t consider themselves media analytics experts, but don’t worry! It’s much more simple than you think, and very similar to understanding the difference between paid advertisements and public relations when assessing the value of your Orlando marketing agency. To help …

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Say what!? Are Facebook messenger ads the next marketing trend?

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The evolution of messaging apps such as Facebook Messenger, SnapChat, and WhatsApp have made the world smaller. It is easier than ever before to chat with people across continents and across time zones… or even just across town. Messaging apps aren’t new. Since the Internet’s birth, companies such as AOL have leveraged peoples’ desires to …

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Orlando in a day: infographics guide to the city

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View more of BIGEYE’s creative infographics. Orlando in a Day By: BIGEYE Posted on June 28, 2016   9:00 am Downtown Credo Start your day by having coffee or a pastry at Credo; a donations-only coffee shop in the heart of College Park. This community-oriented coffeehouse is beautifully decorated and has a rustic modern atmosphere, …

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The four things you should never, ever do in business card design

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Business card design is not what it used to be. With so many printing options, DIY business card companies, paper thicknesses, foiling, glossing, photography overlays, shapes and sizes, it’s easy to get caught up in wanting to create the most creative or luxurious business card design for your business. And there’s nothing wrong with that. …

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Beyond Client Services: How to Be Friends With Your clients

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It’s no secret that people prefer to work with businesses and individuals they like. At our Orlando marketing agency, we treat each and every one of our clients like members of our family because we aren’t an exception to this rule. Fostering a work-friendly friendship with your prospects can round out your client services experience …

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Battle of The Brands: make a rockstar brand positioning statement

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As one of the pillars of the “Four P’s” – positioning, product, placement, and price – your brand positioning statement serves as a fundamental part of your go-to market strategy. Before you decide what new features your product needs, what stores you want to sell in, and how much you want to charge, you need …

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Down and dirty social media: twitter ads like never before

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In a recent post, we discussed how Twitter is changing the world and earning you positive brand association, one social media post at a time. Twitter is most known for it’s organic social media advertising potential, but Twitter ads come in several different formats so there are plenty of ways to take advantage of paid advertising within …

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Why your business can’t live without brand guidelines

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When staring down your marketing “to-do” list, creating a brand guide might not immediately rank in your top five. We know you have market research to conduct, websites to optimize, leads to cultivate, and content marketing strategy to perfect. The ROI on traditional marketing tasks is far easier to track than the nebulous benefits of …

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UVP is the new marketing MVP: Supercharge your value proposition

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Your unique value proposition or “UVP” is the new marketing MVP and calling card of your business. Think of it is as your three-second elevator pitch. This one-sentence mission statement should clearly set the tone for your brand positioning and prime prospective customers to learn more. We might even go so far as to say …

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How Twitter marketing transformed social media marketing

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Sure it’s entertaining, but social media, and Twitter in particular, have the power to shape the world as we know it. Unlike social media platforms such as Facebook, SnapChat, and Instagram that focus on users’ one-to-one interaction with friends and family, Twitter opens up the world of political social influence, journalism, and globalization. Twitter has …

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