When staring down your marketing “to-do” list, creating a brand guide might not immediately rank in your top five. We know you have market research to conduct, websites to optimize, leads to cultivate, and content marketing strategy to perfect. The ROI on traditional marketing tasks is far easier to track than the nebulous benefits of …
Why your business can’t live without brand guidelines Read More »
Your unique value proposition or “UVP” is the new marketing MVP and calling card of your business. Think of it is as your three-second elevator pitch. This one-sentence mission statement should clearly set the tone for your brand positioning and prime prospective customers to learn more. We might even go so far as to say …
UVP is the new marketing MVP: Supercharge your value proposition Read More »
Sure it’s entertaining, but social media, and Twitter in particular, have the power to shape the world as we know it. Unlike social media platforms such as Facebook, SnapChat, and Instagram that focus on users’ one-to-one interaction with friends and family, Twitter opens up the world of political social influence, journalism, and globalization. Twitter has …
How Twitter marketing transformed social media marketing Read More »
Let’s get social! If you’re looking for your next #FollowFriday, #MarketingCrushMonday, or #WisdomWednesday post, look no further. Here is a full line up of our favorite social media content marketing masterminds. They are experts in their own category, so it’s no surprise that their social accounts are packed with marketing tips and digital trends that …
10 Social media content marketing masterminds you need to know Read More »
Every morning, we recommend starting your day by centering yourself in your industry. Go ahead, grab a cup of coffee, skim your inbox to make sure there are no emergencies, and then set aside 30-45 minutes to read a few posts from the best industry blogs and content marketing influencers. Like watching the news or …
7 content marketing influencers you need to follow right now Read More »
We have what can only be described as a good news, bad news scenario to share with you. Let’s start with the bad news. According to HubSpot, one of our favorite inbound marketing partners, your email marketing list, loses approximately 22.5% of its subscribers every year. The good news is, email marketing is still one …
Grow your email marketing list like a boss with these 5 resources Read More »
Many marketers believe that lead generation is an expensive, laborious task. And, sure, it can be… but it doesn’t have to be. Strong inbound marketing campaigns and robust content strategies can help you and your business generate highly qualified leads without blowing all your resources in one place. Over the next quarter, pick one or …
5 inbound marketing strategies to attract quality leads Read More »
Chances are, the saying “content is king” has been drilled into your head by everyone from top inbound content marketing organizations such as Hubspot, to lead generation experts such as Marketo’s VP of Demand Generation Heidi Bullock, to your fresh-faced MBA intern with killer ideas to supercharge your company blog. It’s safe to say we …
4 tips to build a lead generating content marketing strategy Read More »
A flawless B2B content marketing strategy starts with clearly understanding that B2C customers don’t act like B2B customers. For the most part, yes, the customer is always right, and yes, your purchasers are still customers; but there are a few fundamental differences between B2B and B2C sales cycles that you need to understand in order …
How to build a kick ass B2B content marketing strategy Read More »
The art of inbound marketing lets customers find you rather than spending time, energy and money soliciting qualified (and sometimes unqualified) leads. This marketing strategy is the quintessential manifestation of fishing where the fish are. In plain words, you simply place your product in the path of your potential customers and let them do the …
How buyer personas now drive inbound marketing leads Read More »
