We have what can only be described as a good news, bad news scenario to share with you. Let’s start with the bad news. According to HubSpot, one of our favorite inbound marketing partners, your email marketing list, loses approximately 22.5% of its subscribers every year. The good news is, email marketing is still one …
Grow your email marketing list like a boss with these 5 resources Read More »
Many marketers believe that lead generation is an expensive, laborious task. And, sure, it can be… but it doesn’t have to be. Strong inbound marketing campaigns and robust content strategies can help you and your business generate highly qualified leads without blowing all your resources in one place. Over the next quarter, pick one or …
5 inbound marketing strategies to attract quality leads Read More »
Chances are, the saying “content is king” has been drilled into your head by everyone from top inbound content marketing organizations such as Hubspot, to lead generation experts such as Marketo’s VP of Demand Generation Heidi Bullock, to your fresh-faced MBA intern with killer ideas to supercharge your company blog. It’s safe to say we …
4 tips to build a lead generating content marketing strategy Read More »
A flawless B2B content marketing strategy starts with clearly understanding that B2C customers don’t act like B2B customers. For the most part, yes, the customer is always right, and yes, your purchasers are still customers; but there are a few fundamental differences between B2B and B2C sales cycles that you need to understand in order …
How to build a kick ass B2B content marketing strategy Read More »
The art of inbound marketing lets customers find you rather than spending time, energy and money soliciting qualified (and sometimes unqualified) leads. This marketing strategy is the quintessential manifestation of fishing where the fish are. In plain words, you simply place your product in the path of your potential customers and let them do the …
How buyer personas now drive inbound marketing leads Read More »
In our Beginner’s Guide to Blogging for Your Business post, we recommend outlining clear, measurable goals for your blog before beginning to write. One of the main reasons we suggest this is to avoid the age-old blogging conundrum: thought leadership vs. educational content. Educational posts are the cornerstone of content marketing and inbound marketing strategy. …
Blogging conundrum: Thought leadership vs. educational content Read More »
Blogging can be a fun, effective way to grow your content marketing strategy and flex your creative muscles. It can help you become an acclaimed industry expert, learn new things, establish credibility in your brand, and generate qualified leads. Blogging can even – dare we say – offer a relaxing outlet from the hustle and …
A beginner’s guide to best blogging practices for your business Read More »
Instagram is switching things up. The traditional photo-sharing application is attempting to encourage more Instagram video sharing. If it’s not broken, why fix it you may ask? Our best guess: perhaps in a bid to compete with emerging platforms such as SnapChat and Vine that already do this, or to give marketers the opportunity to tap into Instagram’s 400-million user-base …
Our thoughts on Instagram video’s new, cool updates Read More »
Cross-device tracking is a popular marketing term used to describe our ability to observe customers’ behavior as they navigate between devices. Here’s how it works in real life. For example, you might hear about a new product while you’re watching television. Because you’re already surfing Facebook on your tablet, you might simply search for the …
WTF is cross-device tracking? And what you need to know about it Read More »
Unless you work for Google or Facebook, one of your biggest pain points is probably distinguishing which channels are performing best. When attributing conversion credit across your online channels, you or your digital marketing agency analysts may use a variety of methods to determine who gets the win. Do you use the last touch model, …
Adobe announces co-op for the Adobe Marketing Cloud Read More »
