In a world where ROI and the bottom line rule marketing, sometimes it’s easy to forget about the fun, audacious, sometimes unconventional marketing tactics that probably drew you to the industry in the first place. We would never advocate that tracking your return on investment isn’t critical to the health and growth of your business; …
5 awesome, unconventional marketing tactics you need to use Read More »
When Instagram first debuted, people flocked to the quick and easy, transactional photo sharing application. Unlike Facebook or Twitter, users’ photos were truly worth a thousand words. With no elaborate profiles or deeper agenda beyond documenting and sharing photos, Instagram was a class all its own. Pithy captions, profile links, and subtle calls to action have since become the …
Will customers embrace the new sponsored Instagram ads? Read More »
Because Google never likes to miss an opportunity to keep your favorite SEO marketer and digital marketing agency on their toes, they recently announced that close to 15% of their search queries is answered by a robust artificial intelligence (AI) called RankBrain. RankBrain’s primary function is to more accurately sort through search requests – especially …
Why you need to know the 6 ways Google’s RankBrain will impact SEO Read More »
We know, it’s counter intuitive, but don’t be fooled by actuarial tables, lists of legalese and piles of ridiculous paperwork – because insurance marketing isn’t nearly as boring as you may think. Like a 2011 Forbes column by Ronald Shelp pointed out, despite the stereotypical image of the industry as incredibly boring there are some pretty freakin’ creative content marketing ideas out …
5 content ideas for insurance marketing that actually work Read More »
You’re busy, you know it, your employees know it, your investors know it – errybody knows it. This is why you need a content marketing agency (for real). Rules change When it comes to online content, everything is really defined as ‘best practices’ as opposed to hard-and-fast rules. And knowing the ins and outs of these practices, …
Why you need a content marketing agency (for real) Read More »
If anybody knows that rebranding is a huge undertaking – it’s us. Before you get to the best part (new colors, logos, web design, and all the exciting creative pieces in between), it’s important that your rebranding initiative is grounded in strong strategy. When fleshing out your process for rebranding, here are our top 5 …
Top five things to consider when rebranding your business Read More »
Google’s done it again – changed their effing SEO rules. If you were a digital marketer just three years ago, you’ll likely remember the Google Pirate released the first of many algorithm changes that impacted how web bots crawl, index, and rank every site on the web. Just as marketers were getting comfortable with Pirate, the …
The future of SEO: It’s Google’s world, we’re just living in it Read More »
We know we’ve been harpin’ on this for a while, but although your customers may be the same across all channels, how you communicate with them across these channels is not a one size fits all model. Deep customer insights start with understanding your customer relationships inside and out. Strong customer relationships mean that you not …
Effectively manage customer relationships in marketing channels Read More »
With the first quarter of 2016 well underway, the biggest digital marketing trends of the year are beginning to emerge. Don’t wait while the competition tackles the biggest bets of the season: bring you – and your company – up to speed on this year’s most critical digital marketing trends. Although many of the tried …
The top digital marketing trends for 2016 that you need to know Read More »
Banks are oftentimes considered safe, reliable, and generally uninteresting – which is exactly the type of image the bank marketing industry has embraced for decades. After all, would you feel more secure placing your money in the hands of an institutional-looking, serious company or a bright, colorful place that may even seem, dare we say it, fun? …
Consider these 3 things if you are marketing a bank Read More »
