Cross-device tracking is a popular marketing term used to describe our ability to observe customers’ behavior as they navigate between devices. Here’s how it works in real life. For example, you might hear about a new product while you’re watching television. Because you’re already surfing Facebook on your tablet, you might simply search for the …
WTF is cross-device tracking? And what you need to know about it Read More »
Unless you work for Google or Facebook, one of your biggest pain points is probably distinguishing which channels are performing best. When attributing conversion credit across your online channels, you or your digital marketing agency analysts may use a variety of methods to determine who gets the win. Do you use the last touch model, …
Adobe announces co-op for the Adobe Marketing Cloud Read More »
When Facebook announced Instagram’s new API and a major shift that meant everyone from the biggest corporate company to the smallest content marketing agency could create and share their advertisements on Instagram (a previously heavily gated experience curated by Instagram specialists to ensure each advertisement blended in with users’ existing content stream), the Internet exploded into discussion. Some people believe this is the best thing …
10 reasons why Instagram’s new API is breaking the Internet Read More »
We normally wouldn’t start out by giving you a homework assignment, but when we’re about to start talking like Orson Welles, it doesn’t hurt to frame the conversation. When’s the last time you considered how human generated content marketing would compete with computer generated content? First, read the following two sports overviews from the New York Times: …
Human generated content marketing vs. computer generated content Read More »
Resort marketing is different than almost any other type of marketing because the product is uniquely service based. Resort marketing relies both on the product (your location, resort, or restaurant), and the people who turn that product from a venue into a dream destination and experience. Social media marketing for hotels gives you a real look into …
5 reasons why social media marketing for hotels works Read More »
To understand why live broadcasting is one of the hottest trends for digital marketing, we first need to understand what all the fuss is about. When Meerkat, the first live broadcasting app, debuted at the famed South By Southwest (SXSW) conference, the social media universe literally went insane. Since then, digital marketers have rallied around the variety of …
10 reasons why live broadcasting is one of the biggest trends Read More »
As summer vacations begin getting planned, warm weather inspires people to seek warmer waters, and tourism season kicks into full swing, now is a great time to parter with a Florida digital marketing agency to supercharge your resort marketing strategy. Get ahead of your competition by harnessing these three great resort marketing tips this season. 1. Landing …
3 resort marketing tips that deliver results fast Read More »
In a world where ROI and the bottom line rule marketing, sometimes it’s easy to forget about the fun, audacious, sometimes unconventional marketing tactics that probably drew you to the industry in the first place. We would never advocate that tracking your return on investment isn’t critical to the health and growth of your business; …
5 awesome, unconventional marketing tactics you need to use Read More »
When Instagram first debuted, people flocked to the quick and easy, transactional photo sharing application. Unlike Facebook or Twitter, users’ photos were truly worth a thousand words. With no elaborate profiles or deeper agenda beyond documenting and sharing photos, Instagram was a class all its own. Pithy captions, profile links, and subtle calls to action have since become the …
Will customers embrace the new sponsored Instagram ads? Read More »
Because Google never likes to miss an opportunity to keep your favorite SEO marketer and digital marketing agency on their toes, they recently announced that close to 15% of their search queries is answered by a robust artificial intelligence (AI) called RankBrain. RankBrain’s primary function is to more accurately sort through search requests – especially …
Why you need to know the 6 ways Google’s RankBrain will impact SEO Read More »
