Audience

Ride the silver tsunami wave with 3 senior living marketing secrets 1200x600 c default

Ride the Silver Tsunami Wave with 3 Senior Living Marketing Secrets

Leave a Comment / Audience, Marketing/Business / By

It’s hard to imagine members of the “Woodstock generation” moving into senior living communities for a life of quiet reflection punctuated by the occasional game of 4 p.m. shuffleboard. That’s one reason why these communities are undergoing a significant transformation. Today’s older generation have new priorities — and your senior living marketing needs to keep pace if you want …

Ride the Silver Tsunami Wave with 3 Senior Living Marketing Secrets Read More »

3 Tools every brand strategy agency uses to increase conversion 1 1 1200x600 c default

3 Tools Every Brand Strategy Agency Uses to Increase Conversion

Leave a Comment / Audience, Audience Analysis, Branding, Consumer Insights, Conversion Optimization, Digital Targeting Services, Identity, Media & Analytics, Real Time Monitoring & Tracking / By

A strong brand strategy agency knows there are a few tried and tested tools that will boost conversions across every industry. At BIGEYE, we pride ourselves on championing multi-channel marketing so our clients can meet their customers’ needs on any device, across any platform, and raise the collective benchmark for digital marketing best practices. These …

3 Tools Every Brand Strategy Agency Uses to Increase Conversion Read More »

Why knowing your audience is the key to marketing segmentation 1 1200x600 c default

Why Knowing Your Audience Is the Key to Marketing Segmentation

Leave a Comment / Audience, Audience Analysis, Audience Segmentation, Consumer Insights, Digital Targeting Services, Media & Analytics / By

Only 2% of visitors convert their first visit to most sites. But using marketing segmentation to retarget that remaining 98% can boost conversions by 70%, according to Invespcro. And it’s much easier to accomplish than you think. Establish a relationship with your customers using audience analysis Understanding who you are talking to is the foundation …

Why Knowing Your Audience Is the Key to Marketing Segmentation Read More »

Decoding a hidden world by using a pharmaceutical naming agency

Decoding a Hidden World by Using a Pharmaceutical Naming Agency

Leave a Comment / Audience, Branding, Healthcare, Identity, Implementation, Naming & Architecture, Nutraceuticals, Qualitative Research, Quantitative Research / By

When is the last time you heard someone ask a pharmacist for a refill on N-methyl-3-phenyl-3-[4- (trifluoromethyl) phenoxy]propan-1-amine? How about fluoxetine? The answer is probably more common than you think. While the scientific and generic names for Prozac aren’t particularly memorable, they do provide a revealing look into the byzantine world of pharmaceutical naming. Many …

Decoding a Hidden World by Using a Pharmaceutical Naming Agency Read More »

4 steps you need to take to nail your brand positioning this year 1200x600 c default

4 steps You Need to Take to Nail Your Brand Positioning This Year

Leave a Comment / Audience, Audience Segmentation, Branding, Consumer Insights, Identity, Naming & Architecture, Strategy & Positioning / By

A staggering 64% of consumers cite shared values as a reason to choose or stay with a brand, which is why clear and effective brand positioning can make or break your organization’s success. Whether you have a strong position within the marketplace, or are a budding entrepreneur building your brand, these four steps will help …

4 steps You Need to Take to Nail Your Brand Positioning This Year Read More »

shutterstock 610254248

Why marketing to generation Z isn’t as easy as you think

Leave a Comment / Audience, Audience Analysis, Uncategorized / By

Most of us might struggle to remember a time before smartphones and tablets controlled everything from our fitness routines and navigation systems, to our budgets and day-to-day communication…but we can still remember. Generation Z, on the other hand, won’t. Generation Z, the age cohort directly following Millennials who were born after 1992, is the first …

Why marketing to generation Z isn’t as easy as you think Read More »

shutterstock 577183882

Programmatic Advertising 101: Why nerdy trends are profitable

Leave a Comment / Audience / By

What is Programmatic Advertising (PA): Programmatic advertising tools use complex analysis, forecasting, and regression algorithms to crunch millions of data points to find trends within certain customer groups. Once trends or behavioral patterns have been identified, the tool serves and optimizes content to your ideal audience in real time. As new data continues to be …

Programmatic Advertising 101: Why nerdy trends are profitable Read More »

shutterstock 347179202 1200x600 c default

What is OpenAP and how it can help you reach your target market

Leave a Comment / Audience, Market Intelligence / By

For several years, we’ve been reticent to encourage clients to invest big bucks in television ads because the audience simply isn’t narrow enough to make the return on investment — which is often quite low after you factor in production overhead and distribution costs — worthwhile. While television was once a premium medium for advertisers …

What is OpenAP and how it can help you reach your target market Read More »

loyalty rewards 1200x600 c default

Why people live to eat (and are getting rewarded for it)

Leave a Comment / Audience, Food & Beverage / By

Forget a 15% tip … how about a 35% increase in restaurant guest visits? According to Loyalogy, top loyalty cards and program provider, that’s the expected uplift many restaurants enjoy when they introduce loyalty programs to their marketing mix. Discounts, point systems, loyalty cards, keychains, apps, social media offers, and memberships are just a few …

Why people live to eat (and are getting rewarded for it) Read More »

Scroll to Top