Ron Swanson- it’s a name that brings to mind breakfast, Tammy’s, abhorrence for local government, and staying off the grid. In a particularly memorable scene from NBC’s hit show, “Parks and Recreation”, Ron receives a personalized pop-up ad on his computer and later discovers (to his horror) what happens when he Googles his home address. …
The top advertising trends for 2015 are here, are you ready Read More »
Interestingly, when businesses contact our Orlando marketing agency, they have a pressing issue: Business is steady, but they’re often frustrated with the client base itself. Whether it’s the salon clients who don’t tip, the hotel guest who always complains so she can get a free upgrade or the consulting client who rarely pays on time, …
Learn the Keys to Attracting Customers – Great Ones Read More »
With so many tools, webinars and publications available for marketers within the financial services industry, it’s often difficult to sift through the clutter to figure out the most “essential” strategies for bank marketing success. However, some strategies do stand above others, and these tried-and-tested outreach methodologies can create sizable success within your financial institution. That’s …
Know The Top Tips for Financial Institution Marketing Read More »
It’s not uncommon for restaurant marketers to reach out to BIGEYE for tips on how to effectively market their concepts. It would be great if the key to successful restaurant marketing meant there was a to-do list of items that, upon completion, would cause a genie to pop out of a bottle, and your wish …
The Right Questions to Ask in Restaurant Marketing Read More »
If you work in the luxury market, chances are you know something about branding. You know how important it is for the brand to know its customer inside and out, and to use this knowledge to continue to build and sell products or services that create a meaningful experience for those indulging in aspirational lifestyles. …
Using the Benefits of Luxury Industry Branding To Your Advantage Read More »
In doing the work that I do as a strategist, it can be difficult to take long and complex research sets and narrow them down into short, concise documents. I tend to think every little insight I discover is groundbreaking and should be carefully perused by everyone at every level at a company, but I’ve …
How to Kiss Long Strategic Findings Documents Goodbye Read More »
Marketers can garner a ton of data from social media listening — some people would argue it’s even too much! It can be daunting to try to sift through the noise, but with a little bit of calculated research, doing efficient social media listening can help marketers better understand brands, customers and the relationship between …
Social Media Listening and Social Media Marketing Read More »
Whenever I discuss video production with small and medium brands, I often hear a lot of reasons why it’s not a great idea. “It’s too expensive,” clients tell me. Or, I’ll hear, “What happens if it doesn’t go viral?” Well, more often than not, video can be a great idea for your brand, and with …
Why Digital Video is Such a Good Idea for Your Brand Read More »
If you have any sort of introverted qualities, you probably understand that it can take quite a bit of work to muster up the courage and energy to take that first meeting or introduce yourself to someone new. According to the team at our Florida advertising agency, the first impression you make on a person …
Branding Strategy Tips That Make an Awesome Impression Read More »
It’s not easy to determine a dollar-for-dollar return on investment for social media. The good news, though, is that a company needn’t find itself buried in this task: there are numerous ways to track whether social media marketing ROI investments are paying off in big ways. Recently, a marketing consultant told me how when she …
4 Tips for Understanding Social Media Marketing ROI Read More »
