Here at BIGEYE’s Florida ad agency, we spend a lot of time working with brands to help them define their voice and vision. We strategize every day, with the goal of implementing ideas and technologies that help connect brands with their audiences. But as the year begins, we think it’s important to remind our readers …
Six Ways You Should Revamp Your Personal Brand in 2014 Read More »
I’m always baffled when I learn about marketers who don’t have a full understanding of their customers’ behaviors. To me, the customer’s journey is the first place marketers should turn when trying to analyze ways they can improve their business. From a theoretical perspective, understanding the journey helps the marketer understand the business itself. Oftentimes, …
How You Can Better Understand the Customer Journey Read More »
Fresh on the heels of an IPO, there’s plenty of speculation about the future value of Twitter and how it will sustain revenue over the next few years. Certainly, it’s been proven that Twitter is around to stay, with a sizable base of users who constantly check their feeds for more content. Plus, there’s significant …
Do You Know How the best way to Advertise on Twitter? Read More »
The tourist market is quite competitive with the ever-changing economy, fickle weather conditions and seasonal slumps. In light of these challenges, it’s important to bring your A-game when it comes to marketing strategy. As a Florida advertising agency, we partner with many clients in the tourism department and have found that with a few simple …
Become a Destination Spot: Online Tourism Marketing Tips Read More »
You’ve read our previous post about the importance of content strategy for real estate agents, and you’ve decided it’s time to get started in growing your business through content marketing. But, this beckons another important question: What types of content should you provide? In tackling this question, it is important to look to matters of …
Content Strategy Tips for Real Estate Agents You Need To Know Read More »
A good real estate agent is a master of self-promotion. Unfortunately, navigating the difficult terrain between effective promotion and pompousness can be challenging. The best realtors act as salespeople without coming across too strong. In a digital era where people rely on Google, Facebook and Twitter to transmit information, one of the most effective ways …
Why Real Estate Agents Should Focus on Content Strategy Read More »
Technology is moving at a phenomenal pace. Technologies we thought would never die are now obsolete, and the items that are here to stay have gotten fundamentally better in the past couple of decades. The emergence of a technology-driven era shows no signs of stopping anytime soon. Long ago, advertisers were responsible solely for creating …
What Do Don Draper and Thomas Edison Have in Common? Read More »
When the producers at Viacom did some market data on their viewers, they discovered an interesting insight. Moms would often put their children in front of the television to watch shows on Nickelodeon while they cooked, cleaned and did chores around the house, anytime between the hours of 5 p.m. and 10 p.m. These mothers …
How to Market to Moms: Night Time is the Right Time Read More »
I’m not always one for resolutions, but this year sees more reasons for change. In 2012, we saw what a major role social media and digital strategy played in the presidential election – many people have gone on the record to say that one of the primary reasons for Romney’s defeat was the lack of …
New year, New plan: Resolve to revamp your strategy in 2013 Read More »
If there’s one thing we’ve learned here at our Orlando ad agency, it can be very difficult to offer a clear cut return on investment for social media efforts. In fact, most companies inherently sense that there is some value in having an active and engaging social media platform, but because they can’t always tie …
What makes a social media campaign so successful? Read More »
