Content Marketing

When Facebook announced Instagram’s new API and a major shift that meant everyone from the biggest corporate company to the smallest content marketing agency could create and share their advertisements on Instagram (a previously heavily gated experience curated by Instagram specialists to ensure each advertisement blended in with users’ existing content stream), the Internet exploded into discussion. Some people believe this is the best thing …

10 reasons why Instagram’s new API is breaking the Internet Read More »

We normally wouldn’t start out by giving you a homework assignment, but when we’re about to start talking like Orson Welles, it doesn’t hurt to frame the conversation. When’s the last time you considered how human generated content marketing would compete with computer generated content? First, read the following two sports overviews from the New York Times: …

Human generated content marketing vs. computer generated content Read More »

Resort marketing is different than almost any other type of marketing because the product is uniquely service based. Resort marketing relies both on the product (your location, resort, or restaurant), and the people who turn that product from a venue into a dream destination and experience. Social media marketing for hotels gives you a real look into …

5 reasons why social media marketing for hotels works Read More »

To understand why live broadcasting is one of the hottest trends for digital marketing, we first need to understand what all the fuss is about. When Meerkat, the first live broadcasting app, debuted at the famed South By Southwest (SXSW) conference, the social media universe literally went insane. Since then, digital marketers have rallied around the variety of …

10 reasons why live broadcasting is one of the biggest trends Read More »

We know, it’s counter intuitive, but don’t be fooled by actuarial tables, lists of legalese and piles of ridiculous paperwork – because insurance marketing isn’t nearly as boring as you may think. Like a 2011 Forbes column by Ronald Shelp pointed out, despite the stereotypical image of the industry as incredibly boring there are some pretty freakin’ creative content marketing ideas out …

5 content ideas for insurance marketing that actually work Read More »

You’re busy, you know it, your employees know it, your investors know it – errybody knows it. This is why you need a content marketing agency (for real). Rules change When it comes to online content, everything is really defined as ‘best practices’ as opposed to hard-and-fast rules. And knowing the ins and outs of these practices, …

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No, you didn’t read that wrong. We did indeed just say that marketing to tourists is a lot like online dating. Stick with us on this metaphor and we’ll show you how to turn transactional tourism marketing into a full blown love affair with your restaurant, hotel, resort or travel destination. And, since the tourism industry accounts for …

Why marketing to tourists is now like online dating Read More »

#hashtaghistory #itisntwhatyouthink #italmostwasntatall #itcouldhavebeenoctothorpeorworse. If you can make sense of those words and can sling tags #likeaboss, give yourself a #goldstar. But if all you see is a jumble of letters and words, here’s a quick overview. Putting the ‘pound’ sign – or by its more recognizable term ‘hashtag’ — in front of a word …

The history of the hashtag, pound sign, and octothorpe Read More »