Healthcare

Getting a Handle On It Does a Hospital Really Need a Twitter Handle

Read up on why a hospital really does need a Twitter handle

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Before Twitter, most hospitals connected to potential patients through direct mail marketing, newsletters, press releases and fundraisers.  While each of those items is still important to a hospital’s integrated marketing scheme, many hospitals and other health care organizations have also found success using tools created for the digital age. Your hospital already has a Facebook …

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With physician marketing ask the right questions

Physician marketing: It’s important to ask the right questions

Leave a Comment / Digital Targeting Services, Healthcare, Media & Analytics, Real Time Monitoring & Tracking / By

One of the best things a hospital marketer can do is show genuine knowledge of and respect for physicians’ duties and responsibilities by learning about the service line. This shows a demonstrated commitment to service, and will allow the marketing team to adequately address physician’s concerns with competence. When the marketing team meets with physicians, …

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Apps that bleed – A new technology buzz that’s helping diabetes

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We live in an age of convenience.  We can have a pizza delivered to our home in 10 minutes, we can order take out from every one of the nation’s largest chain restaurants, and we can order greasy cheeseburgers from drive-through windows at any hour of the day.While there are benefits to these conveniences in …

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Instagram in the OR: Using social media to bring comfort to others

Leave a Comment / Adaptable Creative, Content Marketing, Copywriting, Creative & Production, Healthcare, Healthcare Devices, Photography, Video Production / By

I never thought when making the switch from nursing school student to an advertising major in college that I would have the opportunity to witness an open-heart surgery on a small child. But that is exactly the experience I had last month. BIGEYE had the honor to be asked by our client, Arnold Palmer Hospital …

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