Imagine that you launched a new retargeting campaign yesterday that serves website visitors a mobile Facebook ad after they browsed items in your e-commerce platform on their laptop. Now imagine that today you emailed your newsletter database a 20% off coupon code to kick off the spring season. When a customer comes into your store …
What is marketing attribution & why it matters to your business Read More »
Social media management is so important in the tourism and hospitality industry. Bad reviews can devastate (or dramatically boost) hotel sales, and review sites and referral sources are king. Follow these simple best practices to ensure your social media management team is doing enough for you right now. 1. Nail your profiles: Before you do anything else …
10 Things Social Media Management Companies Do For Resorts Read More »
Influencer marketing is more impactful for travel and hospitality brands than almost any other industry because these emotional purchases can be tarnished by misleading photos (we love a good wide angle lens as much as the next guy, but come on people), hidden fees, and outdated information. 68% of consumers rely on review sites to help …
4 ways influencer marketing can get travel brands on the map Read More »
More than 40% of consumers base purchase decisions on influencer marketing, such as seeing someone use a product on YouTube, Facebook, or Instagram, according to Twitter analytics. That’s a fancy way of saying: seeing is believing. Whether it’s a yelp review, a blog post, a YouTube “unboxing” video, or Vine tutorial – you’ve probably consumed …
Why you need influencer marketing to launch your new product Read More »
Tim McCormack, BIGEYE’s Digital Marketing Manager, briefly discusses online to offline marketing and how new metrics introduced by Google and Facebook work to merge data on what online ads consumers see and whether consumers who have been exposed to these messages are visiting physical retail stores and restaurants. Watch the video to learn how online …
How new metrics work to merge data on & offline marketing data Read More »
Actionable data is a buzzword that seems to get tossed around casually in job descriptions and team meetings all the time. But what is actionable data? And how do you use it … really? Data points in and of themselves simply point to action, growth, activity, or tasks completed. On their own, they only tell …
How to REALLY make actionable data really actionable Read More »
In case you haven’t heard, Instagram now offers disappearing messages and photos, as well as expiring video and image stories. If that sounds an awful lot like another social media platform you know and love … you’re not wrong. Instagram has been incorporating many of the popular features of Snapchat into their app platform and …
Instagram stories: how the “new snapchat” can help your business Read More »
There. We said it. You are losing customers and leaving money on the table because of your smartphone marketing. Over 83% of adults in the United States own a smartphone according to the Pew Internet Project. In other words, that number is too big to ignore. Smartphones aren’t a trend or a fad anymore. They …
You’re losing customers because of your smartphone marketing Read More »
You’ve heard us say before that one of the best predictors for future success is past performance. Us marketers are trained to look for past successes and find ways to duplicate the most effective elements of those moments. Now, we can use predictive marketing analytics to do this better, faster, and more effectively. Here is our user’s …
Predictive marketing analytics 101: A user’s guide Read More »
Originally slated for October 26, 2016, Google announced they will be extending their deadline to migrate to their new, expanded text ads program to January 31, 2017. If you’re asking yourself what Google expanded text ads, we’re glad you’re here. On January 31, you will no longer be able to edit or create ads using …
Don’t miss the January deadline for Google expanded text ads Read More »
