Once a prospective customer reaches the top of your marketing funnel, they may need a gentle nudge to complete their sale. Facilitate this process by reducing friction across your shopping platforms and by creating a seamless marketing experience that is as inviting as it is enticing by using these proven conversion marketing tips and tricks …
5 Conversion marketing tips & tricks to turn prospects into sales Read More »
Tried and tested digital marketing methodology, like A/B split testing or growth hacking, ebbs and flows in popularity based on the latest trends in market. While we like to stay on the bleeding edge of digital techniques, we encourage all our clients to stay true to their testing roots. There are few more simple and …
A/B split testing: Timeless benefits of conversion optimization Read More »
Facebook dynamic ads help travel and hospitality brands get the word out about their destination and entice future guests with perks and experiences just a plane ride away. Facebook dynamic ads tailor content across devices and platforms to serve customers information about the locations, dates, flights, and destinations they have signaled to buy on Facebook, …
Your next hotel deal is here thanks to Facebook dynamic ads Read More »
No business can survive without one, key ingredient: customers. Bringing in new customers — formally known as “user acquisition” — should be one of your company’s most important (and lucrative) business goals. User acquisition is a blanket term used to describe interconnected activities, such as content creation, media buying, conversion funnel analysis, marketing automation, and …
4 Secrets to a more sustainable user acquisition plan Read More »
The most successful brands, apps, and websites connect to their audience in ways that fit seamlessly into consumers lifestyles by bridging rich content — like multi-channel video and highly personalized posts — across platforms and devices. A sparkling example of multi-platform marketing comes from startup darling Rent the Runway (RTR), which lets users rent clothes …
New multi-channel video measurement will change media buying Read More »
Despite the potential for success, buying and operating a restaurant can be deemed one of the biggest risks out there – which is why we’re here to help you out with 5 restaurant marketing tips for social media. Various studies show a failure rate of between 60 to 90 percent, with a big chunk washing out during …
5 Social media marketing tips for restaurant owners Read More »
1. Four Quarters vs. Ten Dime At BIGEYE, we would rather have four quarters than ten dimes. In other words, seek out quality app users — even if that means your adoption and download rate will be slower at first — because happy users leave positive reviews, share your content, and become unofficial brand ambassadors …
How to Get a Five-Star App Rating and Five-Digit Downloads Read More »
The celebrated Forrester Research institute unequivocally states that “traditional one-to-one, last-touch methods of allocating demand to marketing efforts are outdated and lead to a suboptimal marketing mix. Customer Intelligence (CI) professionals must adopt a cross-channel attribution model in order to optimize marketing budgets, accurately calculate customer value and acquisition costs, and develop a holistic view …
Cross-Channel Attribution is One Trend You Can’t Afford to Miss Read More »
Would you be surprised to learn that approximately 23% of information and news on the internet is fake according to Pew Research Center. Maybe not, considering recent publicity about “fake news” during the 2016 presidential election. Facebook and Google received so much negative attention for perpetuating false stories about the candidates that they have begun taking …
Google’s New Fact Checking Feature is Filtering the Internet Read More »
When planning a digital marketing spend for any travel destination, the top opportunities that immediately come to mind are probably traditional web tools such as your website, click-based advertising, search engine marketing, email campaigns, and other traditional digital tools. What you might be missing, is the incredible promise of internet radio ads. Yes, we’re serious. …
The Road Less Traveled: Internet Radio Ads & Travel Marketing Read More »
