ORLANDO, FLORIDA – January 29, 2014 – BIGEYE announced this afternoon the appointment of Sandra Marshall to the position of senior account manager. Formerly account manager with over seven years in the advertising industry; Marshall has a background in media sales consulting. [quote]“Sandra excels at client relationships, and fosters a sense of teamwork with our …
BIGEYE Promotes Sandra Marshall To Senior Account Manager Read More »
In today’s world, it’s fairly common to find marketing materials filled with boring ad copy, mundane graphics, and subpar information. Companies are obsessed with producing content, without much regard for what the content actually entails. Don’t go on Facebook and see what brands find passable for “content.” Creating great content (content marketing) takes time and …
How to Create Great, Shareable Content For Your Business Read More »
It’s not easy to determine a dollar-for-dollar return on investment for social media. The good news, though, is that a company needn’t find itself buried in this task: there are numerous ways to track whether social media marketing ROI investments are paying off in big ways. Recently, a marketing consultant told me how when she …
4 Tips for Understanding Social Media Marketing ROI Read More »
The movies would’ve had us believe that 2014 would be a year of flying cars, hover boards and even USB implants in human beings! While society still hasn’t yet evolved to that level (and, in some cases, thank goodness!), there are a number of things we can look forward to in 2014. As big companies …
BIGEYE’S Technology Predictions for The New Year! Read More »
It’s a new year, and people around the country are working hard to keep their resolutions. Be it trying to smile more, have more fun or save money for that big vacation, resolutions are typically admirable goals that, if reached, can grant more positivity and joy to a person’s life. At our advertising agency, we …
Why Your Brand Should Consider Using App Development Read More »
Remember the first days of the Internet, when it felt as though every single person had a Geocities page, full flashing graphics and crazy clip art-inspired interfaces? This was in an era when search engine technology was miniscule, which most of us now rely upon. In this day and age, there are many more options …
How Website Optimization Can Help Grow Your Business Read More »
Here at BIGEYE’s Florida ad agency, we spend a lot of time working with brands to help them define their voice and vision. We strategize every day, with the goal of implementing ideas and technologies that help connect brands with their audiences. But as the year begins, we think it’s important to remind our readers …
Six Ways You Should Revamp Your Personal Brand in 2014 Read More »
Recently, TechCrunch.com reported on a new generation that will grow up with only digital technology. These days are quickly approaching, and while many people are terrified of what it means for socialization skills and handwritten letters, the reality is that someday, people may never even need these tools. It’s easy to imagine an Armageddon that …
Why Should You Use Mobile Advertising? One Word: RESULTS Read More »
Business owners often don’t understand the importance of social media. Yes, when teenagers are posting selfies on their Facebook pages, it’s easy to think that Facebook is for “the kids.” But here’s a reality check: More than a billion people are on Facebook and, unlike TV advertising, businesses can target them based on very specific …
The Top Three Secrets to Succeeding at Social Media Read More »
I’m always baffled when I learn about marketers who don’t have a full understanding of their customers’ behaviors. To me, the customer’s journey is the first place marketers should turn when trying to analyze ways they can improve their business. From a theoretical perspective, understanding the journey helps the marketer understand the business itself. Oftentimes, …
How You Can Better Understand the Customer Journey Read More »
