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BIGEYE HONORED WITH SEVEN AMERICAN ADVERTISING AWARDS

The American Advertising Awards of February 2014!

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ORLANDO, FLORIDA – February 24, 2014 – BIGEYE, a full-service integrated advertising agency based in Orlando, Florida, was honored with seven American Advertising Awards, formerly the ADDY® Awards, at the recent American Advertising Federation-Orlando American Advertising Awards Gala held at The Ballroom at Church Street in downtown Orlando on Saturday, February 22, 2014. BIGEYE’s public …

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Three Personal Branding Tips To Inspire Your Branding

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It hits all of us at some point – the latent feeling that we’re missing something, lacking inspiration in the work that we’re doing. Maybe it’s because we spent all night up with our sick children, or it might be because we’re burned out on the day-to-day minutia of running a successful business. Even though …

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Something about Her Hypertargeted Advertising in a Spike Jonze World 1200x600 c default

Hyper Targeted Advertising in a Spike Jonze World

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Recently, I had a chance to see Her, the Spike Jonze-directed film about a man who falls in love with a human-like operating system. It is a wonderful film, and certainly is deserving of its place as an Academy Award-nominated film this awards season. However, plot details aside, watching the film led me to think …

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7 Tips to Help Your Resort Bookings Skyrocket 1200x600 c default

7 resort marketing tips to help your bookings skyrocket

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In the era of the internet, it’s easy for the most amazing resort experiences to get lost in the endless stream of advertising and digital content. With so many resort options, resort marketers who truly want to break through the noise have a variety of tools in their arsenal to help them make the most …

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How Resort Marketers Can Turn Small Budgets Into Big Results 1200x600 c default

Resort Marketing Tips That Turn Small Budgets Into Big Results

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In the hospitality business, it’s sometimes necessary to slash budgets, and unfortunately, sometimes the people who suffer that the most are the people in the marketing department. Hotel and resort managers may be hesitant to invest money in projects unless they can see a clear return on investment, which is sometimes not easy to prove …

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Email Marketing Strategies To Ensure Higher Open Rates 1200x600 c default

Email Marketing Strategies To Ensure Higher Open Rates

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Email can be a drag. You’ve seen it – the constant emails from businesses begging for your money, offering not-so-great “deals” and “limited time offers,” emails that you immediately delete or leave as unread, depending on whether you’re super organized, or are a bit of an email hoarder, like me. But wait… every once in …

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How To Make An Awesome Impression

Branding Strategy Tips That Make an Awesome Impression

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If you have any sort of introverted qualities, you probably understand that it can take quite a bit of work to muster up the courage and energy to take that first meeting or introduce yourself to someone new. According to the team at our Florida advertising agency, the first impression you make on a person …

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BIGEYE PROMOTES SANDRA MARSHALL TO SENIOR ACCOUNT MANAGER

BIGEYE Promotes Sandra Marshall To Senior Account Manager

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ORLANDO, FLORIDA – January 29, 2014 – BIGEYE announced this afternoon the appointment of Sandra Marshall to the position of senior account manager. Formerly account manager with over seven years in the advertising industry; Marshall has a background in media sales consulting. [quote]“Sandra excels at client relationships, and fosters a sense of teamwork with our …

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How to Create Great Sharable Content

How to Create Great, Shareable Content For Your Business

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In today’s world, it’s fairly common to find marketing materials filled with boring ad copy, mundane graphics, and subpar information. Companies are obsessed with producing content, without much regard for what the content actually entails. Don’t go on Facebook and see what brands find passable for “content.” Creating great content (content marketing) takes time and …

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4 Tips for Understanding Social Media Marketing ROI 1200x600 c default

4 Tips for Understanding Social Media Marketing ROI

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It’s not easy to determine a dollar-for-dollar return on investment for social media. The good news, though, is that a company needn’t find itself buried in this task: there are numerous ways to track whether social media marketing ROI investments are paying off in big ways. Recently, a marketing consultant told me how when she …

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