Earlier this year, I wrote a post about the impact of content marketing in 2013. Since that time, more than a few people have wanted to know more about what I meant… what is content marketing? How can I use it to help grow my business? Is it expensive? So, I thought it would be …
Content is King at Our Florida Advertising Agency Read More »
The online advertising front has changed drastically in the past 5 years with new and developing platforms such as coupon deal sites, new blogs being born every day, e-commerce websites, Yelp, Google Adwords, etc. offering several advertising avenues. In this sea of the world wide web, it seems overwhelming to keep tabs on your competitors’ …
Keeping tabs on the competition’s ad sensibilities & success rates Read More »
The record industry’s dead. That’s what the news reports and the numbers support. In the traditional sense it’s true. Music labels like Sony and Warner Music Group are like dial-up modems or skorts. Their model is broken, outdated and most likely never returning to its glory days. Thankfully though, the music itself isn’t going anywhere. …
College grads entering music marketing: Looking past record labels Read More »
Typography is now an art form and can really make or break an ad, article layout, or website. Maximize your font drawer with a gambit of free fonts. Browse these sites for great free font downloads: Font Squirrel: http://www.fontsquirrel.com/ Font Fabric: http://fontfabric.com/category/free/ My Fonts: http://www.myfonts.com/ Gluk Fonts: http://www.glukfonts.pl/fonts.php?l=en Lost Type: http://www.losttype.com/browse/ Da FontL http://www.dafont.com/ The …
Excellent free fonts for your typography collection Read More »
Valentine’s Day is coming up next week…are you prepared? Or better …
Valentine’s Day is Going to Cost You Infographic Read More »
We find ourselves saying this every semester, but this has to be our best group of interns ever at BIGEYE. These guys simply rock. BIG welcome to Andrew Tablante and Paige Goodwin, both UCF seniors studying communications. Interested in interning with us? Take a peek at our available opportunities!
David Ogilvy was one of the true giants of advertising. His name is often mentioned alongside other advertising legends like Leo Burnett, Bill Bernbach, and Howard Luck Gossage. “The Father of Advertising” or “the original Mad Man” as he is known today, founded the agency Ogilvy & Mather in 1948 when he was just 37 …
David Ogilvy on the importance of understanding copywriting Read More »
TED Talks is a unique video podcast, offering valuable knowledge and experiences from some of the greatest minds of our generation. Since its inception in June 2006, TED has created a new category in online media. They have made it their mission to live up to their slogan “Ideas worth spreading,” and have successfully done …
10 TED talks for your business and your marketing mind Read More »
SEO stands for Search Engine Optimization. In other words, this is how you get your name to the top of the list. Not just any list, but the list, the one people rely on for quality solutions to their everyday problems. Now, who doesn’t want that? With search engines such as Google driving as much …
SEO: Search engine optimization, aka how to be #1 online Read More »
Social media is constantly evolving, which means there will always be a new platform that is bigger and better than the existing ones. The newest platform to hit the web is Vine, a Twitter creation. It is an app that allows you to create six-second videos and share them on an Instagram-like newsfeed, Twitter and …
Social media’s newest “it girl”: Welcome the new app Vine Read More »
