Digital ads sometimes get a bad reputation for relying on clickbait to generate views. However, we believe that a true high impact ad can drive consumer engagement and build a relationship with your brand. Successful high impact ad units are easier to build than you think once you know the types of content that motivate …
Going beyond clickbait: How to really create a high impact ad Read More »
As we detailed in our previous post, sequential marketing offers brands an innovative and fresh approach for consumer engagement. By creating compelling and emotionally resonant narratives — and presenting them as advertisements in sequential order across a variety of devices or platforms — businesses are reaping extraordinary benefits in terms of customer engagement and sales. …
How to develop a successful sequential marketing plan Read More »
The best marketing ideas are also designed to work hand in glove with our natural tendencies as consumers. That’s exactly what sequential marketing campaigns are designed to do. As humans, we love narratives, patterns and puzzles. For as long as people have been entertaining each other, we’ve known the value of a good story — …
Sequential marketing explained: A new approach for lead conversion Read More »
Facebook dynamic ads help travel and hospitality brands get the word out about their destination and entice future guests with perks and experiences just a plane ride away. Facebook dynamic ads tailor content across devices and platforms to serve customers information about the locations, dates, flights, and destinations they have signaled to buy on Facebook, …
Your next hotel deal is here thanks to Facebook dynamic ads Read More »
No business can survive without one, key ingredient: customers. Bringing in new customers — formally known as “user acquisition” — should be one of your company’s most important (and lucrative) business goals. User acquisition is a blanket term used to describe interconnected activities, such as content creation, media buying, conversion funnel analysis, marketing automation, and …
4 Secrets to a more sustainable user acquisition plan Read More »
The most successful brands, apps, and websites connect to their audience in ways that fit seamlessly into consumers lifestyles by bridging rich content — like multi-channel video and highly personalized posts — across platforms and devices. A sparkling example of multi-platform marketing comes from startup darling Rent the Runway (RTR), which lets users rent clothes …
New multi-channel video measurement will change media buying Read More »
Remember “The Clapper”? That home electronic device of the 90s (with omnipresent late night commercials), that turned your lights on and off with the sound of a clap? In many ways, it represented a somewhat crude first step toward the truly amazing voice technology devices of today, such as Amazon Alexa and Google Home. “The …
How voice technology is optimizing at home health care Read More »
A smart, reliable voice assistant makes life easier — and in turn helps make us more productive. The truth is that we live in a world where mobile and smart devices are used for almost everything. By moving these functions from a smartphone to a voice assistant, the experience becomes simpler and less mediated. Having …
How hospitals & medical centers are incorporating voice technology Read More »
Today, Amazon’s Alexa (along with devices from Google and Apple) provide a near seamless user experience and perform fairly complex tasks. This, of course, is still only the beginning. Amazon has been vocal about its desire to extend Alexa’s reach virtually everywhere. The goal is to create access to voice technology platforms in every setting, …
Doctors, nurses and voice technology: Three pillars of healthcare Read More »
In the healthcare field, the voice technology platforms developed by both businesses (Amazon Alexa and Google Home) have been lauded by medical practitioners and developers alike.It’s not difficult to see why the interest has been so apparent. While voice interaction has been a resounding success in the consumer market, allowing users to save time by …
How voice technology is transforming the healthcare industry Read More »
