The holiday season is of great importance to just about every retailer. In fact, it often makes the difference between a profitable year and one that falls short of expectations. The raw numbers illustrate the scope of the opportunity: In 2017, U.S. retailers reported their largest holiday sales increase since 2011 — 4.9-percent. In total, …
Why preparing your Christmas marketing strategy in July is imperative Read More »
Chipotle, the famous fast-casual Mexican restaurant, ended years of burrito purism with a recent menu expansion. Along with the usual overstuffed Mission-style burritos, customers can soon order quesadillas, nachos, milkshakes, avocado tostadas, and salads. Nachos and quesadillas at a Mexican restaurant? And they said innovation was dead. Now, don’t get us wrong — we love Chipotle. They’ve been good to us, with …
Chipotle’s new menu: How good marketing trumps bad queso Read More »
The holiday season is a make or break time for many businesses. Last year, overall spending during the months of November and December was roughly 10-percent higher than the rest of the year. If your business doesn’t flourish during these high spending months, it faces a significant competitive disadvantage during the rest of the year. All …
Creative advertising marketing strategies for your company’s Christmas in July Read More »
Everyone wants a mega-celebrity such as Selena Gomez, Beyonce, and Cristiano Ronaldo (all of whom boast over 100 million Instagram followers) to promote their brand. But ask any influencer marketing agency, and they’ll all tell you that real power comes from partnering with micro-influencers. While big names sound exciting and flashy, micro-influencers with authentic, highly-engaged …
An influencer marketing agency truly brings value to your brand Read More »
If you haven’t thought deeply about the relationship between color and branding, a quick look around any retail environment will be an eye-opener. Consider the rich red tones used by Coca-Cola, the warm pink hues of Victoria’s Secret, or the bold green colors used by BP. Color theory within the context of advertising and marketing …
Color theory’s critical – but often hidden – role in marketing Read More »
Faced with an ever changing landscape of marketing trends, keeping your content fresh can feel like a daunting task. We’ve seen many brands reach out to a top Florida advertising agency when they hit a breaking point and their content has become unmanageable, but we want to share an effective how-to guide that will make …
The only guide you & your content marketing agency should use Read More »
Over the past decade, 9 million households have entered the renters’ market, catapulting the property management business into a $73 billion dollar industry according to Forbes. The good news is that you don’t need a multi-billion dollar budget to get in on the action. A single-family or multi-family marketing agency can help small- and medium-sized …
Why you need a multi-family marketing agency to transform your brand Read More »
Video is one of the most ubiquitous marketing tools available. YouTube users watch over 500 million hours of video and over half a billion people watch videos on Facebook each day. This broad reach makes your video marketing strategy critically important when driving top-of-funnel awareness and keeping loyal customers connected to your brand. We know …
3 Crucial video marketing strategy tips you probably didn’t know Read More »
Once a prospective customer reaches the top of your marketing funnel, they may need a gentle nudge to complete their sale. Facilitate this process by reducing friction across your shopping platforms and by creating a seamless marketing experience that is as inviting as it is enticing by using these proven conversion marketing tips and tricks …
5 Conversion marketing tips & tricks to turn prospects into sales Read More »
In 2016, Personal Wine, one of the largest corporate branded wine providers increased their traffic over 70% by harnessing an unbeatable inbound marketing strategy. And it didn’t cost them a single media dollar. Inbound marketing gives your PPC and ad budget a break by attracting pre-qualified leads through stellar, well-positioned content — think highly informative …
Why your inbound marketing strategy will be the key to your success Read More »
