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Programmatic Advertising 101: Why nerdy trends are profitable

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What is Programmatic Advertising (PA): Programmatic advertising tools use complex analysis, forecasting, and regression algorithms to crunch millions of data points to find trends within certain customer groups. Once trends or behavioral patterns have been identified, the tool serves and optimizes content to your ideal audience in real time. As new data continues to be …

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Use topic framing for guaranteed corporate video success

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Video is one of the most popular and important tools for brands in the market today … yet one of the biggest concerns we hear from our clients is that their videos aren’t successful: people aren’t watching or sharing them, or they are closing the video before the main messaging is complete. Usually, this is …

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What is OpenAP and how it can help you reach your target market

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For several years, we’ve been reticent to encourage clients to invest big bucks in television ads because the audience simply isn’t narrow enough to make the return on investment — which is often quite low after you factor in production overhead and distribution costs — worthwhile. While television was once a premium medium for advertisers …

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The real reason we start celebrating Christmas in July

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Craft Creative Cross Channel Campaigns: Every year, Bergdorf Goodman creates elaborate holiday window scenes in their flagship New York City store. These themed displays are a highly anticipated holiday tradition that shoppers consistently look forward to every season. To build excitement, Bergdorf begins previewing their displays months in advance with Instagram and YouTube “teasers.” This …

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Ed & Lorraine: America’s Demonic Duo & Hollywood’s Inspiration

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Ed & Lorraine Warren: America’s Demonic DuoBy: BIGEYE Posted on October 31, 2017 Join us on an infographic journey as we trace Ed and Lorraine Warren’s career of facing fear and supernatural danger full force, in the well-documented cases of The Perron Family and the possessed Raggedy-Ann Doll, Annabelle. A couple devoted to revoking dangerous …

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How to Get a Five-Star App Rating and Five-Digit Downloads

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1. Four Quarters vs. Ten Dime  At BIGEYE, we would rather have four quarters than ten dimes. In other words, seek out quality app users — even if that means your adoption and download rate will be slower at first — because happy users leave positive reviews, share your content, and become unofficial brand ambassadors …

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Cross-Channel Attribution is One Trend You Can’t Afford to Miss

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The celebrated Forrester Research institute unequivocally states that “traditional one-to-one, last-touch methods of allocating demand to marketing efforts are outdated and lead to a suboptimal marketing mix. Customer Intelligence (CI) professionals must adopt a cross-channel attribution model in order to optimize marketing budgets, accurately calculate customer value and acquisition costs, and develop a holistic view …

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The power of voice through artificial intelligence

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Siri – what is Artificial Intelligence? What was once a figment of imagination is now changing the way society thinks and conveys information. According to USA Today, more than one-quarter of smartphone owners in the U.S., 60.5 million Americans, will use a virtual assistant like Alexa, Apple’s Siri, or Microsoft’s Cortana at least once a …

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Influencer Marketing

Understanding the Top Trends Within Influencer Marketing

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Influencer marketing isn’t new – in fact, almost 70% of brands already use this tool according to the annual Influencer Marketing Report hosted by Forbes. What’s changed is how people use it. Using the internet to enhance our lives has become almost second nature. Five or ten years ago, tagging a mobile GPS to remember your …

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