A smart, reliable voice assistant makes life easier — and in turn helps make us more productive. The truth is that we live in a world where mobile and smart devices are used for almost everything. By moving these functions from a smartphone to a voice assistant, the experience becomes simpler and less mediated. Having …
How hospitals & medical centers are incorporating voice technology Read More »
Today, Amazon’s Alexa (along with devices from Google and Apple) provide a near seamless user experience and perform fairly complex tasks. This, of course, is still only the beginning. Amazon has been vocal about its desire to extend Alexa’s reach virtually everywhere. The goal is to create access to voice technology platforms in every setting, …
Doctors, nurses and voice technology: Three pillars of healthcare Read More »
In the healthcare field, the voice technology platforms developed by both businesses (Amazon Alexa and Google Home) have been lauded by medical practitioners and developers alike.It’s not difficult to see why the interest has been so apparent. While voice interaction has been a resounding success in the consumer market, allowing users to save time by …
How voice technology is transforming the healthcare industry Read More »
They don’t represent the most dynamic form of advertising, of course, but they’ve always had two things in their favor: Major visibility and a broad, captive audience receptive to any new stimuli. Soon, however, modern billboards may be unrecognizable to our great-grandparents’ generation. Technology has given them an interactive upgrade, allowing them to deliver a …
Why the Next Billboard You See May Be Watching You Read More »
While they contain vital information, even the most diligent reader can have difficulty sustaining concentration while wading through line after line of information. Retention can suffer as a result. Fortunately, there’s a solution to this problem: Creative annual report design. By presenting relevant information in an engagingly creative format, you can help readers stay focused, …
Six Key Elements for an Engaging Creative Annual Report Design Read More »
Drones, with their incredible precision and flexibility, can offer truly astonishing bird’s eye views. Reduced costs have also put them within the budgetary range of virtually any business. DJI — the largest manufacturer in the consumer drone market — sells commercial-grade products for less than $500. Less full-featured products can be purchased for significantly less. Incorporating drone video …
How to incorporate drone video into your social media content Read More »
To help you lay the groundwork for marketing success, let’s discuss the basics of running a global brand campaign, and the pitfalls you’ll need to sidestep. Global marketing strategies 101 If you’re a smaller business, the idea of a global marketing campaign may seem a bit ambitious. Yet the truth is that traditional barriers to …
How to Develop a Global Marketing Strategy and Brand Campaign Read More »
Smart content marketing helps businesses grow revenue, deepen engagement and expand audiences. Why does a well-executed content marketing plan have such a positive effect? Because it touches on virtually all aspects of your marketing efforts. It boosts your search ranking, increases the value of your online offerings and provides you with the material you need to grow …
Tips to develop an effective content marketing strategy Read More »
Harvesting data from visitors to your website has long been one of the most effective ways to understand your audience. It’s also an invaluable tool for calibrating your content to increase its relevance to your audience, and creating personalized marketing messages that can be delivered in a more targeted fashion. Yet because this is an …
Today, voice assistants such as Siri and Alexa are used to fulfill basic office tasks such as document retrieval, typing and transcription. Saving even a few seconds during such common tasks can lead to significant productivity gains when taken to scale. Voice Development Has Many Benefits for Your Marketing One needs only look at the …
Why Voice Technology is Important for Your Business Read More »
