Originally slated for October 26, 2016, Google announced they will be extending their deadline to migrate to their new, expanded text ads program to January 31, 2017. If you’re asking yourself what Google expanded text ads, we’re glad you’re here. On January 31, you will no longer be able to edit or create ads using …
Don’t miss the January deadline for Google expanded text ads Read More »
We know that Google is doing a lot of exciting stuff: extended ad formats and changes to AdWords paid advertising format, to name a few. But that shouldn’t mean that we ignore Google’s amazing Gmail Sponsored Promotions (GSP). When you partner with BIGEYE, we help you prioritize when to invest in each of these opportunities. …
Stop ignoring Gmail sponsored promotions in your inbox Read More »
Has a friend ever asked you what you think of their new girlfriend and found yourself at a loss for words because she looks exactly like their ex? You’re not alone. The reason is that people are predictable. As humans, we tend to gravitate toward what is familiar. People who share our values and trends that …
Why your business should care about lookalike targeting Read More »
Orlando, Florida – November 3, 2016 – BIGEYE, a full-service advertising and marketing agency headquartered in Central Florida, is looking forward to the future. Over the past several years the agency has been experiencing consistent growth, moving into a newly renovated 14,000 square foot collaborative workspace and adding multiple employees and interns in various departments …
BIGEYE expands account team with new associate account manager Read More »
Today, some magnet schools are teaching computer coding as a second language the way we learned French and Spanish. And it makes sense. Code is swiftly becoming the universal language for success no matter what country or industry you’re in. For those of us who didn’t grow up with mandatory computer science classes, it can …
Be on top of your game: Learn Ruby on Rails today Read More »
Biometric measurements are being used by some of today’s most savvy and forward thinking marketers. You’ve probably even experienced biometric marketing without thinking twice about it. Think: Snapchat’s facial filters that conveniently transport you into a cool, new nightclub or morph your face into the villain from this Halloween’s creepiest thriller. Those are all biometric marketing …
When did biometric monitoring become a real marketing tool Read More »
If your business isn’t investing in vector graphics, it should be. And we’re going to tell you why. Some advertising agencies don’t want to share why vector images are so powerful because they are concerned of having less work for their creative team if businesses learn to self-serve. We know the value of any agency partnership …
Why you’re missing out by not investing in vector graphics Read More »
The Wall Street Journal cites the cost of an average Facebook fan at $1.07. Considering that the average Facebook user only sees content from approximately 10% – 20% of the Facebook pages they have liked, we think that’s a little high. And when we consider that the vast majority of individuals trust user-generated content (such …
Understanding the ROI of employee advocacy programs Read More »
Pop-up shops are all the rage right now with restaurant incubators as one of the most popular new investment models and traveling retail stores creating tons of buzz. Now it’s time for you to get in on the trend. Implementing a pop-up shop is a lot easier than you think (especially if you have a …
TREND ALERT: The power of pop-up shops & why they work so well Read More »
Tourism analytics are a real asset for tourism-based businesses. Data can help you understand seasonal trends, know what your competition is doing, and support your customers’ purchase and planning process. Everyone has suggestions on what to track, what tools are best, and how to link it to your business insights. The good news is, there …
The only four things you need to know about tourism analytics Read More »
