Author name: bigeyeuser

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Crash course: The Internet of things & it’s impact on businesses

Imagine driving home from work. As you near your house, your parking garage door opens, your thermostat adjusts to your preferred ambient temperature, your lights turn on, and your front door unlocks. Your oven even turned on before you left the office because you need to prep for a dinner party later this evening. This …

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3 reasons why ad agencies are more effective at media buying

Okay, let’s get this out of the way right up front. Sometimes, we can be biased. Yes, we love our team of Orlando marketing experts. And yes, we are partial to the smart, passionate, digital-obsessed account executives that make our agency unique. But with absolutely no bias whatsoever: advertising agencies – in general – are …

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Apple Eases Friction In Customers Media Usage Pattern

This time last year, Google Play introduced its first paid search model for app developers. The search giant understands how people use apps as part of their day-to-day media usage pattern to accomplish tasks while barely thinking about it, which is why app discovery is such an integral part of their business strategy. Need an …

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4 of BIGEYE’s most creative minds spill favorite design advice

We’re about to let you in on a BIGEYE exclusive. Four of our Orlando marketing agency’s most creative minds dish on their favorite design advice. Whether you’re a designer, a business owner, or a production specialist, their advice speaks to the challenges we all face in our fast-paced, marketing-driven world. So sit back, relax, and …

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10 logo design inspiration tips fresher than Doug E. Fresh

Have you ever noticed how logo design inspiration and trends (especially popular ones) can get recycled so many times they start looking more tired than last summer’s overplayed one-hit-wonder? Don’t let your business logo get stuck in a rut like a B-list celebrity. Use these ten easy, fresh logo design inspiration tips to keep your …

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How to (color) scheme like a pro: Website color schemes basics

If you think you’ve seen every blog post about website color schemes already … think again. Most posts about website color schemes showcase lists of the best website color combinations on the market. They pop with energy and elegance. You might even feel a little design envy while skimming these sites’ perfectly balanced photography, high …

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Ombré: The 2016 comeback of CSS gradients has arrived

History has a funny way of repeating itself. We see this in fashion (we’re still wondering why flared pants keep coming back in style), in politics and history, and in design trends. This year, CSS gradients are making a comeback. But this time around, we’re calling it ombré, and doing it using css gradient code, …

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A sunshine sate of mind: there is something for everyone

View more of BIGEYE‘s creative infographics. A Sunshine State of Mind From beautiful beaches, to the world’s best theme parks, the Sunshine State has something to offer every kind of traveler. Orlando attracts more park visitors than any other destination in the United States Clearwater averages 361 days of sunshine every year SeaWorld Orlando trainers …

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Your agency must be able to answer this online ad spend question

In the United States, digital marketers are spending more than $60 billion per year on online ad spend campaigns. Our team of Orlando marketing agency experts know those are your precious marketing dollars at work, which is why we encourage all of our clients to ask those tough questions when they work with us and …

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4 ways you can improve your brand’s media mix like a pro

Choosing your media mix is one of the most important decisions you’ll make as a digital marketer, so there’s always a little extra pressure to balance your spend. Between ad campaigns, social platforms, and community marketing, your options are nearly endless. Make your media mix work for you, instead of becoming a slave to your …

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