If your business isn’t investing in vector graphics, it should be. And we’re going to tell you why. Some advertising agencies don’t want to share why vector images are so powerful because they are concerned of having less work for their creative team if businesses learn to self-serve. We know the value of any agency partnership …
Why you’re missing out by not investing in vector graphics Read More »
The Wall Street Journal cites the cost of an average Facebook fan at $1.07. Considering that the average Facebook user only sees content from approximately 10% – 20% of the Facebook pages they have liked, we think that’s a little high. And when we consider that the vast majority of individuals trust user-generated content (such …
Understanding the ROI of employee advocacy programs Read More »
Pop-up shops are all the rage right now with restaurant incubators as one of the most popular new investment models and traveling retail stores creating tons of buzz. Now it’s time for you to get in on the trend. Implementing a pop-up shop is a lot easier than you think (especially if you have a …
TREND ALERT: The power of pop-up shops & why they work so well Read More »
Tourism analytics are a real asset for tourism-based businesses. Data can help you understand seasonal trends, know what your competition is doing, and support your customers’ purchase and planning process. Everyone has suggestions on what to track, what tools are best, and how to link it to your business insights. The good news is, there …
The only four things you need to know about tourism analytics Read More »
We’ll admit it. We’re nerds. Our office was buzzing with the advent of the iPhone 7 before it even hit shelves. But, if you’re a business owner, it’s already time to forget about the iPhone 7 and start planning for the iPhone 10. Yes, we said iPhone 10. WHAT iPHONE 10? You’re not wrong. The …
Forget the iPhone 7 – let’s talk about the iPhone 10 Read More »
View more of BIGEYE’s creative infographics. Understanding Generation Z By BIGEYE Posted on October 19, 2016 The New Kids on the Block This is their turf: They are the first generation of digital natives. Use an average of 5 screens: smartphone, TV, laptop, desktop, and iPad. Fenced in generation: This generation values privacy, preferring social …
A lot of businesses and marketers are worried about the growing efficiency of (and access to) ad blocking technology. In fairness, with over 144 million people using ad blockers, according to IMB, this might be a cause for concern if your primary advertising strategy relies on banner ads and CPC campaigns. We might sound crazy, …
Call us crazy: We’re not afraid of ad blocking. Are You? Read More »
We’ve shared our views on why video marketing and production matters more than ever before and how tourism marketing can benefit from video in the past. And, for our advanced readers who are already on the trend, we want to take things one step farther. Videos link channels across tourism marketing outreach When customers receive an …
Why you need to include video marketing in your tourism outreach Read More »
We can appreciate that some tourism marketers are hesitant to fully embrace augmented reality. It has the power to change the industry as we know it. And while we don’t buy into the most seemingly farfetched fears that we might end up in a Matrix-like world in which humans experience their world from behind a …
Augmented reality check: How AR will change the tourism industry Read More »
The need for strategic, multi-channel marketing has never been more apparent than in the tourism and hospitality industries. Consider these two facts: Two-thirds of both offline and online purchases begin on a mobile device. That is to say that the initial research or product discovery occurs on consumers’ smartphones or tablets. 61% of purchases that …
Multi-channel marketing meets tourism & hospitality Read More »
