If anybody knows that rebranding is a huge undertaking – it’s us. Before you get to the best part (new colors, logos, web design, and all the exciting creative pieces in between), it’s important that your rebranding initiative is grounded in strong strategy. When fleshing out your process for rebranding, here are our top 5 …
Top five things to consider when rebranding your business Read More »
Google’s done it again – changed their effing SEO rules. If you were a digital marketer just three years ago, you’ll likely remember the Google Pirate released the first of many algorithm changes that impacted how web bots crawl, index, and rank every site on the web. Just as marketers were getting comfortable with Pirate, the …
The future of SEO: It’s Google’s world, we’re just living in it Read More »
We know we’ve been harpin’ on this for a while, but although your customers may be the same across all channels, how you communicate with them across these channels is not a one size fits all model. Deep customer insights start with understanding your customer relationships inside and out. Strong customer relationships mean that you not …
Effectively manage customer relationships in marketing channels Read More »
With the first quarter of 2016 well underway, the biggest digital marketing trends of the year are beginning to emerge. Don’t wait while the competition tackles the biggest bets of the season: bring you – and your company – up to speed on this year’s most critical digital marketing trends. Although many of the tried …
The top digital marketing trends for 2016 that you need to know Read More »
Banks are oftentimes considered safe, reliable, and generally uninteresting – which is exactly the type of image the bank marketing industry has embraced for decades. After all, would you feel more secure placing your money in the hands of an institutional-looking, serious company or a bright, colorful place that may even seem, dare we say it, fun? …
Consider these 3 things if you are marketing a bank Read More »
In 2013, Maker’s Mark made a decision that lead to a very serious problem – they reduced the amount of alcohol in their whiskey, a move that likely made sense on paper or in the boardroom. Not surprisingly, once word began to emerge, imbibers everywhere expressed outrage and after thousands of social media complaints and organized …
“Hello from the other side:” Social listening effects Read More »
For the American restaurant culture, 2015 was the year of enthusiastic nautical decor (boat ropes, life-sized buoys, natural and sustainable materials, Edison lightbulbs, contemporary color palettes), imaginative dishes including everything from briny olives to mashed potatoes to marinated pickles to Korean BBQ tacos (seriously, is it time for lunch?), and even more uber-elaborate cocktails with …
5 social media marketing tips for restaurants that really work Read More »
Choosing the right digital marketing tools can feel incredibly overwhelming as a small business owner. HOW do you navigate this ever-changing web landscape on your own? Do you absolutely need to hire a full-time digital marketing specialist? What about a marketing agency? The good news is – there is no wrong answer, and there are a ton …
5 digital marketing tools to help your small businesses succeed Read More »
The infamous Don Draper didn’t do anything with digital advertisements, and he sure did pretty well, didn’t he? Sure – the setting of “Mad Men” took place decades before terms like: banner ads, click-thrus, CPM, and all those other important digital marketing-speak buzzwords became normal parts of our vocabulary. And fictitious characters like Don Draper, …
The merging of digital and traditional marketing tactics Read More »
At BIGEYE, we pride ourselves on the opportunity to promote personal development and growth through curiosity. In particular, we love to give our creatives around here a lot of wiggle room when working with us. For that reason, whenever we have graphic design interns, we encourage them to take on a semester project, in addition …
Stunning renditions of the Game of Thrones cover art Read More »
