The infamous Don Draper didn’t do anything with digital advertisements, and he sure did pretty well, didn’t he? Sure – the setting of “Mad Men” took place decades before terms like: banner ads, click-thrus, CPM, and all those other important digital marketing-speak buzzwords became normal parts of our vocabulary. And fictitious characters like Don Draper, …
The merging of digital and traditional marketing tactics Read More »
At BIGEYE, we pride ourselves on the opportunity to promote personal development and growth through curiosity. In particular, we love to give our creatives around here a lot of wiggle room when working with us. For that reason, whenever we have graphic design interns, we encourage them to take on a semester project, in addition …
Stunning renditions of the Game of Thrones cover art Read More »
We recently posted an article about how brands like Jet Blue, Nike, Air Asia, Starbucks, and Whole Foods rock customer service on social media. “We’ll get right back to you in the next 48 hours” just is not going to cut it anymore. Welcome to the age of social listening, where a company’s communication/marketing staff must not …
3 ways to use social listening to increase customer service Read More »
We’re gettin’ down to the nitty gritty of 4 Facebook Marketing Do’s and Don’ts, an article published from our very own Vice President of Strategy and Insight . Soak it up people! Originally published February 22, 2016 on BrandBlab. The Facebook marketing do’s 1. Visual content reigns – Start with relevant and compelling videos or …
The top 4 Facebook marketing do’s and don’ts you should know Read More »
Resort marketing still continues to largely hinge on a flawless content strategy: you have to have the photos, the reviews, the descriptions, and some seriously intriguing copy that makes website visitors want to become real visitors. In addition to the obvious benefits of engaging and converting web traffic, content marketing can generate even more traffic to your resort …
Generate traffic to your resort website with content marketing Read More »
International phone calls are not cheap. But sometimes, when you’re a soon to be college senior with no agency experience and the sincere hope of becoming a copywriter – you take the call. At least that’s what I did. Flying back from my summer in Ireland, I was beyond grateful for the opportunity to step …
#Biglove for our stellar marketing intern: Pam Bianda Read More »
The holy grail of marketing to millennials has been debunked! Not that you should be surprised – millennials love to break (bend, change, or influence) the rules. Slapping a few digital ads on social media and running deep discounts to hook and book today’s largest emerging consumer demographic is no longer enough. To create a …
3 marketing myths that make millennials hate your brand Read More »
Growing advertising agencies, tech companies, and startups build and maintain great talent by creating a company culture that entices and engages the best employees. If you’re a forward-thinking creative marketing agency, employees may enjoy a relaxed dress code and flexible hours. Tech savvy millennials may enjoy the freedom to work remotely, collaborate in a communal space, and spend …
3 ways to keep your company culture in a growing business Read More »
People all around America celebrate the Super Bowl in approximately one of three ways: 1. The over zealous football fan throws a party for all of his best friends. He smears paint all over his face, wears his favorite (“lucky”, probably smelly) jersey, stocks the refrigerator full with beer and makes so many chicken wings …
Welp, Super Bowl is over: Crush 2017 using 3 ad campaign ideas Read More »
No, you didn’t read that wrong. We did indeed just say that marketing to tourists is a lot like online dating. Stick with us on this metaphor and we’ll show you how to turn transactional tourism marketing into a full blown love affair with your restaurant, hotel, resort or travel destination. And, since the tourism industry accounts for …
Why marketing to tourists is now like online dating Read More »
