bigeyeuser, Author at Bigeye Agency

3 ways to keep your company culture in a growing business

Leave a Comment / Adaptable Creative, Creative & Production / By bigeyeuser

Growing advertising agencies, tech companies, and startups build and maintain great talent by creating a company culture that entices and engages the best employees. If you’re a forward-thinking creative marketing agency, employees may enjoy a relaxed dress code and flexible hours. Tech savvy millennials may enjoy the freedom to work remotely, collaborate in a communal space, and spend …

3 ways to keep your company culture in a growing business Read More »

Welp, Super Bowl is over: Crush 2017 using 3 ad campaign ideas

Leave a Comment / Campaign Creation & Development, Creative & Production / By bigeyeuser

People all around America celebrate the Super Bowl in approximately one of three ways: 1. The over zealous football fan throws a party for all of his best friends. He smears paint all over his face, wears his favorite (“lucky”, probably smelly) jersey, stocks the refrigerator full with beer and makes so many chicken wings …

Welp, Super Bowl is over: Crush 2017 using 3 ad campaign ideas Read More »

How Marketing to Tourists is like online dating 1200x600 c default

Why marketing to tourists is now like online dating

Leave a Comment / Content Marketing, Creative & Production / By bigeyeuser

No, you didn’t read that wrong. We did indeed just say that marketing to tourists is a lot like online dating. Stick with us on this metaphor and we’ll show you how to turn transactional tourism marketing into a full blown love affair with your restaurant, hotel, resort or travel destination. And, since the tourism industry accounts for …

Why marketing to tourists is now like online dating Read More »

Why we don’t suggest Super Bowl commercials for our clients

Leave a Comment / Marketing/Business / By bigeyeuser

The Super Bowl has long been considered the pinnacle of football season, and similarly, Super Bowl commercials are often considered the pinnacle of television advertising. Super Bowl commercials – especially those early on in the game – can create enormous buzz that has the potential to linger for months, if not years. Whether or not the game …

Why we don’t suggest Super Bowl commercials for our clients Read More »

Super Bowl 50 commercials countdown #1: Acura NSX – What He Said

Leave a Comment / Marketing/Business / By bigeyeuser

Originally published on BrandBlab on February 1st, 2016. In the first of our countdown toward the Super Bowl commercials, we take a look at the Acura NSX. The car that adorned many 12 year-old boys’ posters during the 90’s is back! Acura is returning to the super-car field by bringing back the NSX. The original NSX, which …

Super Bowl 50 commercials countdown #1: Acura NSX – What He Said Read More »

BIGEYE’s relocation, renovation and expansion to Audubon Park

Leave a Comment / Marketing/Business / By bigeyeuser

ORLANDO, Flo. – January 21, 2015 – BIGEYE, a fully integrated advertising agency headquartered in Central Florida announced today that the thirteen year-old organization will be relocating from its current location to a new, 14,000 square foot collaborative workspace in Audubon Park. The change of operating address is a result of BIGEYE‘s expansion and forecasted growth over the next …

BIGEYE’s relocation, renovation and expansion to Audubon Park Read More »

the single biggest question when starting website project 1200x600 c default

The biggest question to ask when starting a website design project

Leave a Comment / Branding, Strategy & Positioning / By bigeyeuser

As a business owner, there are many questions you should ask yourself before embarking on a website design project, including: “what kind of website development platform do you want to use?”, “do you want to hire a web design specialist or build the site yourself?’, “are you willing to spend money on digital advertising?”, and many more. …

The biggest question to ask when starting a website design project Read More »

5 interesting content ideas for healthcare marketing 1200x600 c default

5 interesting content ideas for healthcare marketing success

Leave a Comment / Branding, Strategy & Positioning / By bigeyeuser

Modern health providers interested in educating their patients in today’s world face challenges.First, they have to be cautious of the information they provide. HIPAA, the rules which govern patient privacy, require providers to exercise care in not revealing patient information without permission, or potentially face violations in the hundreds or thousands. Providers also may be hesitant to spend …

5 interesting content ideas for healthcare marketing success Read More »

The demystification of the conversion marketing matrix

Leave a Comment / Branding, Strategy & Positioning / By bigeyeuser

As the marketing landscape has evolved over the years, so have the expectations for more quantifiable success metrics. Considering that marketing is the precursor to sales, it’s no surprise that measuring advertising reach, impressions, and brand/product awareness, are no longer satisfactory results in the justification of return on investment. The swift journey through the sales …

The demystification of the conversion marketing matrix Read More »

photo 1417733403748 83bbc7c05140 1200x600 c default

Retargeting (or remarketing) is creepy, but it sure works

Leave a Comment / Consumer & Healthcare, Creative & Production, Digital Targeting Services, Healthcare, Media & Analytics, Retail, Tourism Hospitality Convention, Website Development / By bigeyeuser

Retargeting has been described as “turning window shoppers into buyers,” something that every business craves. But this actually isn’t the best analogy – perhaps more of an overeager sales clerk who helps you in the store, then accompanies you to several other stores, all the while telling you what you’re missing out on. You may call …

Retargeting (or remarketing) is creepy, but it sure works Read More »

Author name: bigeyeuser