Pets are now being seen as more a part of the family than they were before. There is an increase in the humanization of these animals whether it be toys made to mimic human products, owners purchasing pet insurance, or grooming made to be a spa experience.
Pets are now being seen as more a part of the family than they were before. There is an increase in the humanization of these animals whether it be toys made to mimic human products, owners purchasing pet insurance, or grooming made to be a spa experience.
Regardless of the size of your organization, as a brand manager or marketer, you’ve likely had to make some difficult choices in the face of constantly evolving consumer behaviors and elevated expectations during the pandemic. E-commerce adoption and price inflation have both grown exponentially, while supply chain issues continue to be a persistent headache for brands, negatively impacting revenues and endangering long-term growth. In this guide, we’ll explain how combining datasets can answer questions about your brand’s health.
A couple of years ago, marketers assumed innovation within the digital landscape had started to mature and slow. Cue the disruption of the global pandemic and the way retailers needed to pivot to adapt to rapidly changing behavior. Vaccines now offer some relief, and most economic sectors appear to have started healing. At the same time, innovative tech keeps surprising the market, plus some changes to consumer preferences seem permanent.
Most retailers rely on the holiday season to bring in peak sales numbers. This year, supply chain problems, invigorated consumer demand, and new shopping behaviors have already impacted holiday shopping. With Black Friday and Cyber Monday coming up, online and offline retail outlets will experience a challenging holiday sales season this year. Find out what to expect for 2021 holiday shopping and how to turn this gift-buying period into the merriest holiday sales season yet.
In Retail Disrupted: What Shoppers Want from Brands Today, we uncover insights about how consumers prefer to shop in 2021.
Today’s shoppers are more informed, connected, and demanding than ever before. Even before the pandemic, with growing competition from e-commerce, traditional retailers faced declining footfall at shopping malls and lackluster sales within department stores.
As a consumer insights agency, we employ a number of quantitative and qualitative research methods to help our clients make data-driven decisions. We find that DTC and CPG brands often fail to spend much time researching product pricing. These businesses generally fall into two camps:
As a Shopify development agency, we develop and enhance Shopify eCommerce stores for our DTC clients. Plugins give us an efficient way to customize our clients’ experiences and those of their customers. This customization translates into increased revenue and efficiency, equaling greater profits.
Bigeye’s forthcoming national study reveals that among those who follow infuencers, 9-in-10 purchase a product after seeing it used or recommended by an influencer. Paige Garrett, Assistant Vice President at RVD Communications in New York, explains how influencer marketing is reshaping retail and why it redefines the shopper’s path to purchase. Paige also shares which tactics yield the most positive ROI and predicts where influencer marketing is headed in the coming years.
