In a world of customized placement, your DTC brand needs to be omni-channel, which is why a proper DTC marketing plan is so critical. Direct-to-consumer (DTC) brands are riding a sustained growth wave. It’s estimated there are more than 400 significant brands now in this category, while DTC web traffic is growing 100% year over year. This growth is …
DTC vs. Retail: How Brands Win with a Blended Approach Read More »
Shopify, one of the world’s fastest-growing e-commerce platforms, is growing at such a rapid rate that it’s projected to overtake eBay as the second-largest e-commerce platform in 2020, according to CNBC. While that kind of growth offers massive opportunity for Shopify retailers, it’s also quickly becoming a much more competitive space. Shopify now has more than 1 million merchants …
If your fur baby could help lead you to a $250 million DTC subscription service, wouldn’t you want to be set for success? Millennials are delaying child-rearing. Millennials love dogs. Millennials are receptive to DTC subscription services and advertising. What do these three things have in common? They’re a recipe for a $250 million business. …
Starter Children, Fur Babies, and a DTC Success Story Read More »
Don’t let your business hit rock bottom before considering a DTC marketing agency who can help you achieve your marketing and advertising goals. Direct to consumer advertising and marketing is drawing a wealth of buzz — and for good reason. The DTC model is now a priority for enterprises across the spectrum. And a DTC marketing agency …
Direct to Consumer Marketing: Ignore it at Your Peril Read More »
The nutraceutical market is booming. Here’s what you need to know in order to make your product stand out in the crowd. With the US population aging and rates of many chronic diseases continuing to soar, consumers are in need of new products that promote health and wellness. Nutraceuticals, with their emphasis on natural health benefits, …
How to Effectively Market Your Nutraceutical Product Read More »
As the skincare market continues to expand, the time is right for starting your own company. You’ll never reach the level of success you desire, however, without establishing a disruptive brand that stands out from the completion. A 2019 study by the independent market research company the NPD Group singles out the prestige beauty market as one …
If you’re engaged in health and wellness marketing, you need to stay apprised of the latest trends. Here’s what’s happening in the health space. Appetite-suppressing lollipops, goat yoga and the desire to replace every food with cauliflower — there’s no question that health and wellness trends are sometimes a bit over the top. Yet this industry also represents serious business, given …
As wearable digital health and wellness devices continue to improve, wearables will be the new frontier when it comes to health and wellness for seniors. Wearable fitness trackers are all the rage, but they aren’t finding their way onto the wrists of elderly people. But, considering their ability to measure and record a whole host …
Direct to consumer brands are winning market share from brick and mortar retailers – but they need the power of legacy TV to take the next step. Direct to consumer (DTC or D2C) companies have taken full advantage of paid social and paid search to bootstrap growth. The dominant digital ad trio of Instagram, Facebook …
Direct to consumer prescription drug ads are everywhere in the US — and almost unseen everywhere else. Here’s why. In the U.S., consumers are bombarded with ads for pharmaceuticals — so much so, in fact, that the very form has become a cliché (think about “active seniors” pursuing their favorite activities while a narrator rattles …
Why Direct to Consumer Pharma Ads Remain a Global Anomaly Read More »
