Marketing/Business Archives

Why Pop Up Trade Schools Need Great Technical College Marketing

Leave a Comment / Education, Marketing/Business / By bigeyeuser

Pop up restaurants — all the rage a few years ago — allowed people to break the usual dining mold by eating in homes, temporary storefronts and other non-traditional dining spaces. This concept has now been extended to education in the form of pop up schools, which offer a cheap, easily replicable model for learning in non-traditional spaces. It’s a trendy …

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Work with a Social Media Strategy Company for Instant Engagement

Leave a Comment / Marketing/Business, Media & Analytics, Media Analysis & Measurement, Performance Reporting / By bigeyeuser

Instagram is scorching right now. No other platform has its mix of cultural cachet and daily traffic (Instagram has doubled its user base in the last two years, and posts on Instagram receive more engagement than on any other platform). This means that it’s become a hotly-contested digital battleground for today’s brands, all of which are seeking …

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Play to Win: Why an Influencer Outreach Agency Partners with Gamers

Leave a Comment / Influencer Marketing, Marketing/Business, Media & Analytics / By bigeyeuser

Think gamers are too niche of an audience for your business to pursue? Guess again. These days, virtually every household has a gamer, and most have more than one. Whether we are talking about die-hard gamers streaming their exploits on Twitch or the businesswoman who relaxes with Candy Crush on her smartphone, gaming permeates our common culture. …

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Warm Messages, Cold Devices: Branding Authentic Digital Connections

Leave a Comment / Branding, Marketing/Business, Messaging / By bigeyeuser

It is not difficult to understand why consumers respond to a personal connection, as the evidence is overwhelming. Consider the persistent power of word-of-mouth advertising, for example. Today’s companies can create an extraordinarily sophisticated and insightful marketing campaign — support this campaign with bleeding-edge technological tools — and still lose a customer, simply because she was given a different …

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Why the Smartest Brands Pay Attention to Typeface

Leave a Comment / Branding, Marketing/Business / By bigeyeuser

When it comes to top brands, excellence filters all the way down to the details. No single element is unimportant enough to escape careful consideration — and that includes fonts. For brands that lack the resources or expertise to create stellar fonts, partnering with a creative branding agency is a logical step. Three reasons why fonts …

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Enhance Your Marketing Strategy with Display Advertising Services

Leave a Comment / Branding, Marketing/Business / By bigeyeuser

When used the right way, display advertising can deliver exceptional results, whether the goal is to raise awareness, capture leads, or drive sales. The key there is using the ads “the right way.” Too often, companies spend money on ads that don’t attract the right audience, or worse, attract the wrong audience — people who …

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5 Takeaways from Working 365 Days at an Advertising Agency

Leave a Comment / Education, Marketing/Business / By bigeyeuser

I crossed my college graduation stage, bright-eyed and bushy-tailed, just 446 days ago. My job at an advertising agency called BIGEYE was secured, and I had just 26 days off between that walk across the stage and my walk through the front door of the agency. While I can not possibly write everything I’ve learned …

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How Googe Tag Manager can elevate your website analytics scaled

How Google Tag Manager Basics Can Elevate Your Website Analytics

Leave a Comment / Marketing/Business, Media & Analytics / By bigeyeuser

If you’ve ever fumbled around in the dark, then you have some sense as to what it’s like trying to run a business without analytics. If you don’t have visibility into how your customers are interacting with your online properties and products, then you’re essentially working blindfolded. Data analysis through Google Tag Manager basics allows …

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How to Optimize Your Inbound Marketing Strategy to Increase Sales

Leave a Comment / Content Marketing, Creative & Production, Marketing/Business / By bigeyeuser

However, a well-written blog post that subtly touts the benefit of the same product that’s being cold called elicits a much more favorable response.That’s the key distinction between outbound and inbound marketing. One interrupts, the other earns attention from the reader or viewer. And while outbound marketing has its place and time, an inbound marketing …

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ips to jumpstarting your business holiday marketing efforts 2

Tips to Jumpstarting Your Business’ Holiday Marketing Efforts

Leave a Comment / Marketing/Business / By bigeyeuser

Most businesses want nothing more for the holidays than a successful sales season. Getting an early jump on holiday marketing efforts is one of the best ways to ensure this happens — choosing the right Orlando marketing agency is part of that process as well. With that in mind, let’s review some key things to know …

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