The perfect call to action should enhance the website’s marketing message, tell people exactly what they’ll get, and prompt them to take the desired action. After spending a tremendous amount of time researching audiences, designing a user interface, and planning a content strategy, so many marketers and website developers slap in the call-to-action button at …
CRO Optimization Suggestions for the Best CTA Button Text Read More »
In an age of complex, multi-channel marketing, conversion rate optimization can offer quick ROI improvements without a large investment. Online sellers generally think of their shopping cart as the bottom of their sales funnel. The problem is, according to information gathered by BigCommerce, is that the funnel’s not only expensive — it’s also leaky. In the …
6 Tested Tips to Improve CRO by Reducing Abandoned Shopping Carts Read More »
In the world of sales, the letters “ABC” have their own meaning — Always Be Closing. That mantra reflects the salesperson’s idealized and conversion marketing-based strategy, one that relentlessly nudges the prospect toward a sale at every point of the interaction. Throughout the stages — from rapport-building to parrying objections to asking “do we have …
Increase Your Conversion Marketing Results Using Basic ABC’s Read More »
If a person from the year 2005 were to visit us today, they’d find that most things in our daily lives hadn’t changed dramatically over 13 years. Until they decided to watch a film or a television show, of course. Then they’d realize the way people consume content has been radically altered in a brief span of time. In 2005, …
Why Smart Marketers are Allocating Ad Spend to OTT Media Read More »
A strong brand strategy agency knows there are a few tried and tested tools that will boost conversions across every industry. At BIGEYE, we pride ourselves on championing multi-channel marketing so our clients can meet their customers’ needs on any device, across any platform, and raise the collective benchmark for digital marketing best practices. These …
3 Tools Every Brand Strategy Agency Uses to Increase Conversion Read More »
As big data and robust analytics information becomes more accessible and affordable thanks to platforms such as Google and Adobe Analytics, commerce marketing experts are becoming spoiled by choice. With so much information, it can be hard to determine which metrics are most important. To help you cut through the clutter, we recommend tracking these …
4 Commerce Marketing Metrics Every B2C Digital Expert Should Track Read More »
Once a prospective customer reaches the top of your marketing funnel, they may need a gentle nudge to complete their sale. Facilitate this process by reducing friction across your shopping platforms and by creating a seamless marketing experience that is as inviting as it is enticing by using these proven conversion marketing tips and tricks …
5 Conversion marketing tips & tricks to turn prospects into sales Read More »
Tried and tested digital marketing methodology, like A/B split testing or growth hacking, ebbs and flows in popularity based on the latest trends in market. While we like to stay on the bleeding edge of digital techniques, we encourage all our clients to stay true to their testing roots. There are few more simple and …
A/B split testing: Timeless benefits of conversion optimization Read More »
Just because cable and network broadcasting subscriptions are dropping, doesn’t mean people aren’t watching videos and rich media. In 2016, Google announced that more then 500 hours of video are uploaded to YouTube per minute. That’s right, we said per minute. Last year, that number was only 300 hours per minute. In other words, that’s …
Why video production matters more than ever for your business Read More »
Let’s get controversial. You’ve probably heard the saying, “no news is good news.” You’ve probably also heard the saying, “there’s no such thing as bad publicity.” But when your company is the target of bad press – such as fast-food behemoth Chipotle’s recent scandal, thanks to the “Chubby Chipotle” smear campaign running in the New …
Dear Chipotle: Clickbait isn’t always a bad thing Read More »
