We know that Google is doing a lot of exciting stuff: extended ad formats and changes to AdWords paid advertising format, to name a few. But that shouldn’t mean that we ignore Google’s amazing Gmail Sponsored Promotions (GSP). When you partner with BIGEYE, we help you prioritize when to invest in each of these opportunities. …
Stop ignoring Gmail sponsored promotions in your inbox Read More »
Today, some magnet schools are teaching computer coding as a second language the way we learned French and Spanish. And it makes sense. Code is swiftly becoming the universal language for success no matter what country or industry you’re in. For those of us who didn’t grow up with mandatory computer science classes, it can …
Be on top of your game: Learn Ruby on Rails today Read More »
Biometric measurements are being used by some of today’s most savvy and forward thinking marketers. You’ve probably even experienced biometric marketing without thinking twice about it. Think: Snapchat’s facial filters that conveniently transport you into a cool, new nightclub or morph your face into the villain from this Halloween’s creepiest thriller. Those are all biometric marketing …
When did biometric monitoring become a real marketing tool Read More »
The Wall Street Journal cites the cost of an average Facebook fan at $1.07. Considering that the average Facebook user only sees content from approximately 10% – 20% of the Facebook pages they have liked, we think that’s a little high. And when we consider that the vast majority of individuals trust user-generated content (such …
Understanding the ROI of employee advocacy programs Read More »
Having an amazing destination or an amazing hotel isn’t enough to keep today’s jet set consumers coming back to your property for their annual vacation anymore. There are simply too many other enticing options vying for their attention and disposable income. But as US unemployment rates drop to the lowest they’ve been in close to …
4 marketing secrets to increase customer engagement in hospitality Read More »
Despite finding it’s way into the presidential debate, onto national news, investigative reporting, and into our workplaces (come on, when’s the last time you went to a marketing conference without a Twitter hashtag?), Twitter sometimes gets a bad wrap. Twitter may not be the most lucrative social media platform in terms of the company’s own …
5 reasons why Twitter is NOT obsolete for tourism marketing Read More »
We have what we like to call a good news/bad news situation on our hands. If you’ve been holding out against Snapchat as a last bastion against gratuitous selfie-taking and over sharing, you might need to give up on the game. The good news is that it’s for a really good reason. Earlier this spring, …
Snapchat takes on business marketing: Not just selfies any more Read More »
Generally speaking, car dealerships are not known for embracing emerging marketing trends such as the digital wave. Not because they don’t want to; but because they don’t always need to. Many local dealers enjoy great success with traditional, direct-marketing tactics and regional outreach via print and broadcast media. However, as national and international automotive sales manufacturers …
6 ways digital marketing can transform automotive sales Read More »
Okay, let’s get this out of the way right up front. Sometimes, we can be biased. Yes, we love our team of Orlando marketing experts. And yes, we are partial to the smart, passionate, digital-obsessed account executives that make our agency unique. But with absolutely no bias whatsoever: advertising agencies – in general – are …
3 reasons why ad agencies are more effective at media buying Read More »
This time last year, Google Play introduced its first paid search model for app developers. The search giant understands how people use apps as part of their day-to-day media usage pattern to accomplish tasks while barely thinking about it, which is why app discovery is such an integral part of their business strategy. Need an …
Apple Eases Friction In Customers Media Usage Pattern Read More »
