If a social network shuts down — but nobody’s on it — does it make a sound? In the case of Google Plus, the answer is “yes” — and that sound you’re hearing is outrage about subpar security practices. Given its paltry user numbers, Google’s decision to shutter its little-loved Google Plus social network was …
Hacktober: Why Social Media Networks Can’t Keep You Digitally Safe Read More »
Television and film content has been migrating online at a rapid rate. Most of us use platforms such as Hulu, Amazon Video and Netflix daily– if not hourly. Popular streaming services such as these are generally referred to as OTT (or “Over-the-Top”) media. The idea behind OTT is simple: Instead of a conventional set-top box, audiences simply …
OTT, You Know Me! Jump Into Cross-Channel Advertising Read More »
Instagram is scorching right now. No other platform has its mix of cultural cachet and daily traffic (Instagram has doubled its user base in the last two years, and posts on Instagram receive more engagement than on any other platform). This means that it’s become a hotly-contested digital battleground for today’s brands, all of which are seeking …
Work with a Social Media Strategy Company for Instant Engagement Read More »
Think gamers are too niche of an audience for your business to pursue? Guess again. These days, virtually every household has a gamer, and most have more than one. Whether we are talking about die-hard gamers streaming their exploits on Twitch or the businesswoman who relaxes with Candy Crush on her smartphone, gaming permeates our common culture. …
Play to Win: Why an Influencer Outreach Agency Partners with Gamers Read More »
Marketing used to be a lot simpler. Businesses had just a handful of channels to operate in, making assigning credit for purchases a fairly trivial task. These days, channels have proliferated and we have seen a vast increase in the number of consumer touch points. Attribution modeling is one of the best solutions for tracking sales costs and campaign success. Attribution …
Want Deeper Insights into Your Attribution Modeling? Ask a Model Read More »
In the scary, dark, pre-internet days, pretty much all you had to rely on when choosing a product or service was what each company had to say about itself. Thankfully the internet is thriving and here to stay, plus there are better and more reliable ways to get an unbiased opinion. People with in-depth knowledge …
How an Influencer Agency Connects You with Industry Trendsetters Read More »
If you’ve ever fumbled around in the dark, then you have some sense as to what it’s like trying to run a business without analytics. If you don’t have visibility into how your customers are interacting with your online properties and products, then you’re essentially working blindfolded. Data analysis through Google Tag Manager basics allows …
How Google Tag Manager Basics Can Elevate Your Website Analytics Read More »
In the world of sales, the letters “ABC” have their own meaning — Always Be Closing. That mantra reflects the salesperson’s idealized and conversion marketing-based strategy, one that relentlessly nudges the prospect toward a sale at every point of the interaction. Throughout the stages — from rapport-building to parrying objections to asking “do we have …
Increase Your Conversion Marketing Results Using Basic ABC’s Read More »
Chatbots are little computer programs designed to engage in lifelike, real-time conversation with humans, typically on a company’s website or on social media platforms. If you spend any time shopping on the web, you’ve probably chatted with a bot, whether you knew you were or not. With ongoing advancements in artificial intelligence (AI), the chatbots’ …
How Chatbot Observations Enhance a Full-Service Advertising Agency Read More »
In the wake of the Cambridge Analytica data privacy scandal, and with the European Union implementing its General Data Protection Regulation (GDPR) laws, Facebook has made changes to its user privacy policy. While the Cambridge Analytica situation was more related to the mishandling of data by app developers, the policy changes have gone beyond app …
Facebook and GDPR: Insights from a Digital Media Buying Agency Read More »
