If a person from the year 2005 were to visit us today, they’d find that most things in our daily lives hadn’t changed dramatically over 13 years. Until they decided to watch a film or a television show, of course. Then they’d realize the way people consume content has been radically altered in a brief span of time. In 2005, …
Why Smart Marketers are Allocating Ad Spend to OTT Media Read More »
A strong brand strategy agency knows there are a few tried and tested tools that will boost conversions across every industry. At BIGEYE, we pride ourselves on championing multi-channel marketing so our clients can meet their customers’ needs on any device, across any platform, and raise the collective benchmark for digital marketing best practices. These …
3 Tools Every Brand Strategy Agency Uses to Increase Conversion Read More »
As big data and robust analytics information becomes more accessible and affordable thanks to platforms such as Google and Adobe Analytics, commerce marketing experts are becoming spoiled by choice. With so much information, it can be hard to determine which metrics are most important. To help you cut through the clutter, we recommend tracking these …
4 Commerce Marketing Metrics Every B2C Digital Expert Should Track Read More »
Although science, robust clinical trials, and the FDA get most of the credit for emerging products in the pharmaceutical market, your brand should not underestimate the importance of graphic packaging. These three tips will transform how you think about your brand’s packaging design and highlight why this critical capability is worth investing in. 1.Packaging design …
Tips to Transform Your Graphic Packaging Within Pharmaceuticals Read More »
Only 2% of visitors convert their first visit to most sites. But using marketing segmentation to retarget that remaining 98% can boost conversions by 70%, according to Invespcro. And it’s much easier to accomplish than you think. Establish a relationship with your customers using audience analysis Understanding who you are talking to is the foundation …
Why Knowing Your Audience Is the Key to Marketing Segmentation Read More »
Most legal firms are behind the digital times. Benchmark indicators of digital transformation, such as having a responsive, mobile website, or local map listings, are hard to find in the legal world. Because most firms are investing more than 60% of their marketing dollars into buying cold leads, rather than updating their digital presence, implementing …
Law Firm Marketing to Beat your Competition Without Lifting a Finger Read More »
When most people hear the word “credit union,” they usually don’t rush to their car with enthusiasm for a visit — yet credit unions and banks are important pillars of commerce, stability, and success in most communities. Just because credit unions play a highly functional role in most people’s day-to-day lives, doesn’t mean your brand …
How a Credit Union Marketing Agency Can Put You One Step Ahead Read More »
Over the past decade, the higher education system has changed dramatically. Courses are offered online, highly competitive schools allow students to work full time while pursuing their degrees, technical skills are more valuable than ever, and real-life work experience or work-study programs have become the norm. These changes allow students to become skilled employees …
Why Working With a Technical College Marketing Agency Is Essential Read More »
The holiday season is a make or break time for many businesses. Last year, overall spending during the months of November and December was roughly 10-percent higher than the rest of the year. If your business doesn’t flourish during these high spending months, it faces a significant competitive disadvantage during the rest of the year. All …
Creative advertising marketing strategies for your company’s Christmas in July Read More »
Everyone wants a mega-celebrity such as Selena Gomez, Beyonce, and Cristiano Ronaldo (all of whom boast over 100 million Instagram followers) to promote their brand. But ask any influencer marketing agency, and they’ll all tell you that real power comes from partnering with micro-influencers. While big names sound exciting and flashy, micro-influencers with authentic, highly-engaged …
An influencer marketing agency truly brings value to your brand Read More »
